{"id":17385,"date":"2021-03-26T05:51:06","date_gmt":"2021-03-26T05:51:06","guid":{"rendered":"\/gb\/en\/blog\/?p=17385"},"modified":"2023-01-16T11:39:40","modified_gmt":"2023-01-16T11:39:40","slug":"how-to-start-your-own-freelance-ppc-side-hustle-today","status":"publish","type":"post","link":"\/gb\/en\/blog\/how-to-start-your-own-freelance-ppc-side-hustle-today\/","title":{"rendered":"How To Start Your Own Freelance PPC Side Hustle Today"},"content":{"rendered":"

Becoming a freelance <\/span>PPC consultant<\/span><\/a> involves a lot of commitment, but it pays off with lucrative results once you start winning clients.<\/span><\/p>\n

In fact, it\u2019s one of the top <\/span>work from home jobs<\/span><\/a> you can have.\u00a0<\/span><\/p>\n

But freelancing is a lot different from an in-house PPC role. You need a strong focus when working for yourself. You also need sound organisation procedures to keep your projects in order.<\/span><\/p>\n

But how do you start your career as a freelance PPC consultant? In this article, we\u2019ll show you exactly <\/span>how<\/span><\/i> to get started <\/span>and<\/span><\/i> develop your reputation.\u00a0<\/span><\/p>\n

You\u2019ll learn everything about networking for clients, pricing, client management, and reporting models.\u00a0<\/span><\/p>\n

If you\u2019re ready to turn 2021 into a successful freelancing year, then you\u2019ve found the right article!\u00a0<\/span><\/p>\n

Finding Clients<\/span><\/h2>\n

Starting out in freelancing is difficult, not least when you begin and have no clients. This can be daunting, but with the right attitude, you can quickly start winning over prospects.\u00a0<\/span><\/p>\n

You need to convince potential customers you\u2019ve got the necessary skills to deliver a significant return on investment.\u00a0<\/span><\/p>\n

To begin with, it can be difficult as you have no case studies to show off. Instead, you\u2019ll need perseverance to land your first clients.<\/span><\/p>\n

Highlighting your UVP (unique value proposition) is a good place to start, though.<\/span><\/p>\n

\"PPC<\/p>\n

(Source: How to define your UVP as a freelancer. Source: <\/span><\/i>Tide<\/span><\/i><\/a>)<\/span><\/i><\/p>\n

Once you\u2019ve got that down, you can start to sell yourself and look at doing some cold outreach to draw in those clients.<\/span><\/p>\n

Cold Outreach<\/span><\/h3>\n

Contacting potential clients out of the blue is a difficult step. But it\u2019s also a tried and tested way to introduce yourself.<\/span><\/p>\n

A strong tactic is to start emailing local businesses. Check their existing PPC campaigns on Google, and if they don\u2019t have any ads, it\u2019s a good opportunity to swoop in.\u00a0<\/span><\/p>\n

If you\u2019re looking for a personal touch and want to contact, for example, a Managing Director with your pitch, consider using hunter.io to find their email.<\/span><\/p>\n

Failing that, consider using <\/span>LinkedIn<\/span><\/a>. This way you can directly contact the right people in a company. You can even upgrade to Premium (\u00a350 a month) to use InMails to reach key prospects.\u00a0<\/span><\/p>\n

Remember, when you contact a prospect they\u2019ll weigh up the pros and cons of hiring a freelancer. These are some of the things they\u2019ll think about you:\u00a0<\/span><\/p>\n

\"PPC<\/p>\n

(Source: Pros and cons of freelancers: <\/span>InFlow<\/span><\/a>)<\/span><\/p>\n

But what do you need to write? A brief intro followed by your sales pitch. This doesn\u2019t need to be lengthy, but it <\/span>does<\/span><\/i> need to highlight the ROI you can provide.\u00a0<\/span><\/p>\n

Here\u2019s a template you can adapt:<\/span><\/p>\n

Subject: [Prospect\u2019s name],\u00a0<\/span><\/i><\/p>\n

Hi [prospect\u2019s name], my name is [name]. I\u2019m a PPC specialist in [area] with X years\u2019 experience. I\u2019ve worked with [briefly list your top in-house\/freelancing experience].<\/span><\/i><\/p>\n

I was checking your website and noticed you\u2019re currently not running any search ads for your business. This means you\u2019re missing out on a proven advertising model that can increase your sales dramatically.\u00a0<\/span><\/i><\/p>\n

In your industry, PPC can significantly help to increase site visitors, increase sales, and provide significant revenue.\u00a0<\/span><\/i><\/p>\n

I provide a freelancing service that will set up your Google Ads campaigns, ensuring your business is seen on Google by your target audience at the right times. I\u2019ll also be able to save you time and money over hiring PPC executives for your business.\u00a0<\/span><\/i><\/p>\n

To discuss the full benefits for your business, please get in touch and I\u2019ll be happy to explain the ROI you can expect from PPC.\u00a0<\/span><\/i><\/p>\n

Yours sincerely, [name]<\/span><\/i><\/p>\n

You can also use <\/span>video conferencing software<\/span><\/a> to continue the conversation and sell your services.\u00a0<\/span><\/p>\n

Using Reddit<\/span><\/h3>\n

Reddit is a discussion website and a self-serve platform. It has over 48 million monthly visits.\u00a0<\/span><\/p>\n

And it\u2019s good news for PPC consultants, as there are subreddits where you can introduce yourself and network in the marketing world.\u00a0<\/span><\/p>\n

A great place to start is with the subreddit <\/span>\/r\/PPC<\/span><\/a>, which has over 85,000 members. Other subreddits you can join include:\u00a0<\/span><\/p>\n