{"id":17195,"date":"2021-03-15T15:00:49","date_gmt":"2021-03-15T15:00:49","guid":{"rendered":"\/gb\/en\/blog\/?p=17195"},"modified":"2021-03-15T12:52:43","modified_gmt":"2021-03-15T12:52:43","slug":"ringside-insider-interview-with-chris-berry","status":"publish","type":"post","link":"\/gb\/en\/blog\/ringside-insider-interview-with-chris-berry\/","title":{"rendered":"Ringside: Insider Interview with Chris Berry"},"content":{"rendered":"<p>Welcome back to Ringside. Our interview series invites leaders from across communications and technology sectors to share their views on trends, current issues, and reflections on their careers. Today, we caught up with Chris Berry, the managing director of RingCentral Partner, <a href=\"https:\/\/www.liquidvoice.com\/\">Liquid Voice<\/a>.<\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Can you tell us a bit about Liquid Voice?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Liquid Voice is a specialist solution provider of interaction recording and analytics software. We ingest any type of multimedia used in communications that you&#8217;ve recorded, need to record now or will need to record in the future. Liquid Voice consolidates these interactions in a single repository and links conversations. This makes it easy for organisations to search for recordings and analyse interactions, which generates invaluable insights.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">What&#8217;s your role at Liquid Voice, and what do you love about your job?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">I&#8217;m the managing director of our UK business; focusing on strategy and corporate governance. I&#8217;m also lucky enough to get involved in some of the more complicated customer requirements and be active in considerable partner relationship development. I love the tech industry&#8217;s ever-changing landscape and get a lot of pleasure out of solving problems in this sector. For me, this is the ideal situation. I genuinely love my job and am lucky to work with really great employees, customers and partners. I&#8217;m very grateful.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">In what way has business communications changed over your career?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">It&#8217;s now so easy for customers to consume business communications \u2013 this has been the most significant change. The evolution of <a href=\"\/gb\/en\/blog\/definitions\/ip-telephony\/\">IP telephony<\/a> paved the way for easy-to-deploy systems provided by people (like us) who weren&#8217;t large-scale hardware manufacturers.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">How have the events of the past 12 months impacted the way you work?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">COVID-19 has accelerated the wide-scale adoption of cloud-based <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/office\/unified-communications.html\">unified communications<\/a> (UC). We started to work from home as soon as the government suggested it, which I realise is not possible for all industries. However, we have been fortunate to adapt exceptionally well and have seen an increase in productivity. There&#8217;s been an irreversible change (in a good way) in how businesses operate.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Although nothing beats being in a room with someone, and I am keen for this to return, factors such as congestion, pollution, transport costs, housing shortages, and work-life balance will mean that predominantly home-based working is here to stay.<\/span><\/p>\n\t\t<style>\r\n\t\t\t@media (min-width: 768px) {\r\n\t\t\t\t.bottom-cta .bottom-cta-img {\r\n\t\t\t\t\tfloat: left;\r\n\t\t\t\t\twidth: 50%;\r\n\t\t\t\t}\r\n\t\t\t}\r\n\r\n\t\t\t.bottom-cta .bottom-cta-img img {\r\n\t\t\t\twidth: 100%;\r\n\t\t\t}\r\n\r\n\t\t\t.bottom-cta {\r\n\t\t\t\tbackground: #001138;\r\n\t\t\t\tpadding: 30px;\r\n\t\t\t}\r\n\r\n\t\t\t.bottom-cta .bottom-cta-copy {\r\n\t\t\t\tpadding: 0 30px;\r\n\t\t\t\toverflow: hidden;\r\n\t\t\t\tcolor: #fff;\r\n\t\t\t}\r\n\r\n\t\t\t.bottom-cta .bottom-cta-copy .btn-primary {\r\n\t\t\t\twidth: 100%;\r\n\t\t\t}\r\n\t\t<\/style>\r\n\t\t<div class=\"bottom-cta  CID-cta-2FdM5dTp IID-cta-69da72b84b83c\"\r\n\t\t\tdata-dl-custom-type=\"cta\">\r\n\t\t\t<div class=\"bottom-cta-img\">\r\n\t\t\t\t<img decoding=\"async\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/02\/uk-webinar_social.jpg\" alt=\"Call to action banner\">\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"bottom-cta-copy\">\r\n\t\t\t\t<span style=\"font-size: 24px; line-height: 30px;\">Make money from the industry's leading partner programme.<\/span>\r\n\t\t\t\t<span class=\"text-center\" style=\"display: block;\">\r\n\t\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\t\tclass=\"btn btn-primary btn-lg\" style=\"margin-top: 16px; font-weight: bold;\"\r\n\t\t\t\t\ttitle=\"Register to attend the webinar\" href=\"https:\/\/go.ringcentral.com\/Recruiting-Champions-March-2021.html\" target=\"_blank\"\r\n\t\t\t\t\trel=\"noopener noreferrer\" data-dl-additional-info=\"Make money from the industry's leading partner programme.\"\r\n\t\t\t\t\tdata-dl-name=\"Make money from the industry's leading partner programme. | Register to attend\">Register to attend<\/a>\r\n\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<\/div>\r\n\t\t\n<h2><strong><span data-preserver-spaces=\"true\">How has the pandemic impacted cloud adoption, and what do you think will happen next?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">As it stands today, I believe cloud communications platforms are at a stage in evolution where they&#8217;re delivering on their promise of quick-to-deploy, reliable and flexible solutions. Not that long ago, even the best-known cloud UC platforms had limitations that resulted in them being used infrequently, not being widely adopted, or businesses relied on several solutions to do the overall job.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Over the last few years, and in particular the previous twelve months, vendors have significantly strengthened and matured their solutions. The forced global exodus to home working has accelerated the evolution of this technology. What we are seeing is that people would prefer to use a rich, multimedia experience as the default now over a traditional telephone.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">What&#8217;s eye-opening for me is how this changes things for larger <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/solutions\/enterprise-business.html\">enterprises<\/a>. Previously, these types of businesses were heavily dependent on large and expensive-to-run offices for their workforce. Now they realise that the cloud offers them an alternative. It gives them the agility to expand both locally and across international markets. There is also a massive cost savings potential from not having to operate large centralised offices.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The final thing is flexibility. No-contract arrangements mean that businesses are no longer locked into long-term, often underperforming agreements with providers who are simply too big and difficult to stop working with.<\/span><\/p>\n<blockquote><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fringcentr.al%2F38oecwG&#038;text=Over%20the%20last%20few%20years%2C%20and%20in%20particular%20the%20previous%20twelve%20months%2C%20vendors%20have%20significantly%20strengthened%20and%20matured%20their%20solutions.%20The%20forced%20global%20exodus%20to%20home%20working%20has%20accelerated%20the%20evolution%20of%20this%20technology.&#038;via=RingCentralUK&#038;related=RingCentralUK' target='_blank'rel=\"noopener noreferrer\">Over the last few years, and in particular the previous twelve months, vendors have significantly strengthened and matured their solutions. The forced global exodus to home working has accelerated the evolution of this technology. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fringcentr.al%2F38oecwG&#038;text=Over%20the%20last%20few%20years%2C%20and%20in%20particular%20the%20previous%20twelve%20months%2C%20vendors%20have%20significantly%20strengthened%20and%20matured%20their%20solutions.%20The%20forced%20global%20exodus%20to%20home%20working%20has%20accelerated%20the%20evolution%20of%20this%20technology.&#038;via=RingCentralUK&#038;related=RingCentralUK' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/blockquote>\n<p><span data-preserver-spaces=\"true\">Thanks a lot for your time Chris. We enjoy hearing from our partners as they always have valuable insights to share from their experiences, which is especially important during the challenging times many companies are going through now. If you\u2019d like to find out more about Chris and Liquid Voice <a href=\"https:\/\/www.linkedin.com\/in\/liquidvoice\/\">find him on LinkedIn<\/a>.<\/span><\/p>\n\t\t<div class=\"uc-expo-cta-2 style-4  CID-cta-2FdM5dTp\"\r\n\t\t\tdata-dl-custom-type=\"ctaButton\">\r\n\t\t\t<div class=\"inner-container\">\r\n\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t<span>Become a RingCentral Partner and join the industry's elite \u2013 <a href=\"\/gb\/en\/blog\/what-is-a-webinar\/\">webinar<\/a> 17 March<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"button\">\r\n\t\t\t\t\t<span class=\"\">\r\n\t\t\t\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\t\t\t\tclass=\"btn btn-primary btn-lg\" href=\"https:\/\/go.ringcentral.com\/Recruiting-Champions-March-2021.html\"\r\n\t\t\t\t\t\t\tdata-dl-additional-info=\"Become a RingCentral Partner and join the industry's elite \u2013 webinar 17 March\"\r\n\t\t\t\t\t\t\tdata-dl-name=\"Become a RingCentral Partner and join the industry's elite \u2013 webinar 17 March | Register to attend\" target=\"_blank\"\r\n\t\t\t\t\t\t\trel=\"noopener\" title=\"Register to attend the webinar\">Register to attend<\/a>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"clearfix\"><\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Welcome back to Ringside. Our interview series invites leaders from across communications and technology sectors to share their views on trends, current issues, and reflections on their careers. Today, we &hellip; <a href=\"\/gb\/en\/blog\/ringside-insider-interview-with-chris-berry\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Ringside: Insider Interview with Chris Berry&#8221;<\/span><\/a><\/p>\n","protected":false},"author":130,"featured_media":17310,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[74,122,54],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ringside: Insider Interview with Chris Berry | RingCentral UK Blog<\/title>\n<meta name=\"description\" content=\"Welcome back to Ringside. Our interview series invites leaders from across communications and technology sectors to share their views on trends, current issues, and reflections on their careers. Today, we caught up with Chris Berry, the managing director of RingCentral Partner, Liquid Voice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/ringside-insider-interview-with-chris-berry\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Samantha Clayton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ringside: Insider Interview with Chris Berry | RingCentral UK Blog","description":"Welcome back to Ringside. 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In her spare time, she enjoys reading and live music.","sameAs":["https:\/\/www.linkedin.com\/in\/claytonsamantha\/"],"url":"\/gb\/en\/blog\/author\/samantha-clayton\/"}]}},"_links":{"self":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts\/17195"}],"collection":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/users\/130"}],"replies":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/comments?post=17195"}],"version-history":[{"count":0,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts\/17195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/media\/17310"}],"wp:attachment":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/media?parent=17195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/categories?post=17195"},{"taxonomy":"post_tag","embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/tags?post=17195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}