{"id":16486,"date":"2021-01-20T09:57:44","date_gmt":"2021-01-20T09:57:44","guid":{"rendered":"\/gb\/en\/blog\/?p=16486"},"modified":"2023-01-16T17:04:10","modified_gmt":"2023-01-16T17:04:10","slug":"businesses-creating-new-cultures","status":"publish","type":"post","link":"\/gb\/en\/blog\/businesses-creating-new-cultures\/","title":{"rendered":"Missing the Office: How Businesses Are Creating New Cultures through Technology"},"content":{"rendered":"

The events of 2020 have changed the future of the workplace as we know it. As news headlines are rife with predictions on what a \u201cnew normal\u201d might look like, 86% of UK bosses<\/a> now believe that the shift towards remote working<\/a> is here for the long haul.<\/p>\n

We generally perceive workplace culture to be the environment a business creates for its employees. So, what happens when that environment is no longer a physical one?<\/p>\n

RingCentral\u2019s Chief Product Officer and SVP, Will Moxley, is set to deliver a talk on \u201cRedefining Work Culture Through Technology\u201d <\/em>at the upcoming UC Summit Conference & Expo in 2021. Here\u2019s a preview into the latest talking points around business culture and enablement through technology.<\/p>\n

Remote working: the demands and the disadvantages<\/h2>\n

Demand for office space fell significantly in 2020. Surveys conducted by the office marketplace platform HubbleHQ showed that 86% want to work somewhere other than the office, at least once per week<\/a>.<\/p>\n

Now, having proven that remote working truly works on a mass scale, many of the well-rehearsed reasons for not allowing a work from home policy will simply no longer wash. UK businesses must find a way to survive and thrive in a post-pandemic world. That means staying ahead of the curve by offering remote working could be a make-or-break decision for organisations wanting to attract a dynamic, talented workforce.<\/p>\n

Modern businesses should view remote working as a foundation to build upon rather than a fix-all solution for the longer term.<\/p>\n

Acknowledging the perils of remote work<\/h2>\n

It\u2019s fair to say we know all about the advantages of remote working \u2013 but what about the pitfalls?<\/p>\n

Homeworking side effects such as longer hours, isolation, an always-on mentality, and even burnout have emerged as consequences of this new way of working. The work\/life boundary, formerly punctuated by a daily commute, has become decidedly blurred in a home working world.<\/p>\n

Organisations must acknowledge a duty of care instead of defaulting to an \u2018out of sight, out of mind\u2019 approach. Businesses should now be going above and beyond, to build and implement a supportive, communicative culture for employees.<\/p>\n\t\t