{"id":16307,"date":"2021-01-15T10:00:41","date_gmt":"2021-01-15T10:00:41","guid":{"rendered":"\/gb\/en\/blog\/?p=16307"},"modified":"2021-04-15T09:42:50","modified_gmt":"2021-04-15T08:42:50","slug":"whats-the-point-the-importance-of-well-thought-out-meetings","status":"publish","type":"post","link":"\/gb\/en\/blog\/whats-the-point-the-importance-of-well-thought-out-meetings\/","title":{"rendered":"What\u2019s the Point? The Importance of Well Thought Out Meetings"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every leadership meeting at Amazon starts the same way: complete and utter silence for up to 30 minutes. Employees remain silent while reading an in-depth, six-page memo. Only when everyone is finished does the meeting truly begin. It\u2019s a strange approach to meetings, but it\u2019s hugely useful.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For new employees, Amazon\u2019s meetings can seem utterly alien. But once they\u2019re over the initial shock, employees learn to love the format because it removes a lot of friction from meetings. Some business leaders took on this approach for their remote workforce even during the pandemic by sharing memos ahead of video meetings. Attendees are more engaged, informed, and less distracted\u2014something facilitators everywhere dream about. But these efficient meetings are somewhat of a rarity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Across the world, millions of meetings are derailed each day from the friction caused by poor structures, bad habits, and malfunctioning technology.\u00a0<\/span><span style=\"font-weight: 400;\">As we saw with Amazon, good meetings don\u2019t happen by accident; they require careful forethought and planning. Organisers need to think critically about the challenges they face and take steps to mitigate them. This is especially true with virtual meetings as we continue to work remotely, where effective discussion relies on everything going right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the things we learnt from influential companies about how to run better meetings.\u00a0<\/span><\/p>\n<h2><b>Control the number of attendees<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Steve <a href=\"\/gb\/en\/blog\/work-from-home-jobs\/\">Jobs<\/a>, co-founder of Apple, was the master of meeting sizes. He was unrelenting when it came to enforcing the small-meeting rule. Ken Segall, Jobs\u2019 long-term advertising partner, recalled just how blunt Jobs could be. One morning, Jobs arrived at Segall\u2019s ad agency for his <a href=\"\/gb\/en\/blog\/business-intelligence\/\">bi<\/a>-weekly update meeting. Jobs\u2019 eyes swept the room, taking note of those in attendance. Then he spotted someone new who he immediately questioned.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If meetings were growing too large, Jobs wasn\u2019t afraid to ask people to leave\u2014and he was right to. Robert Sutton, professor of management science at Stanford University, analysed the effect of group size on decision making. He discovered the sweet spot was between five and eight meeting participants. Veer outside the limits and you\u2019d undermine the work.<\/span><\/p>\n\t\t<style>\r\n\t\t\t@media (min-width: 768px) {\r\n\t\t\t\t.bottom-cta .bottom-cta-img {\r\n\t\t\t\t\tfloat: left;\r\n\t\t\t\t\twidth: 50%;\r\n\t\t\t\t}\r\n\t\t\t}\r\n\r\n\t\t\t.bottom-cta .bottom-cta-img img {\r\n\t\t\t\twidth: 100%;\r\n\t\t\t}\r\n\r\n\t\t\t.bottom-cta {\r\n\t\t\t\tbackground: #001138;\r\n\t\t\t\tpadding: 30px;\r\n\t\t\t}\r\n\r\n\t\t\t.bottom-cta .bottom-cta-copy {\r\n\t\t\t\tpadding: 0 30px;\r\n\t\t\t\toverflow: hidden;\r\n\t\t\t\tcolor: #fff;\r\n\t\t\t}\r\n\r\n\t\t\t.bottom-cta .bottom-cta-copy .btn-primary {\r\n\t\t\t\twidth: 100%;\r\n\t\t\t}\r\n\t\t<\/style>\r\n\t\t<div class=\"bottom-cta  CID-cta-2FdM5dTp IID-cta-69d0da92e2216\"\r\n\t\t\tdata-dl-custom-type=\"cta\">\r\n\t\t\t<div class=\"bottom-cta-img\">\r\n\t\t\t\t<img decoding=\"async\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/01\/woman-studying-at-home-with-multiracial-students-via-video-conference-scaled.jpg\" alt=\"Call to action banner\">\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"bottom-cta-copy\">\r\n\t\t\t\t<span style=\"font-size: 24px; line-height: 30px;\">How can you create purposeful meetings? Read the eBook to find out.<\/span>\r\n\t\t\t\t<span class=\"text-center\" style=\"display: block;\">\r\n\t\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\t\tclass=\"btn btn-primary btn-lg\" style=\"margin-top: 16px; font-weight: bold;\"\r\n\t\t\t\t\ttitle=\"Download productivity battleground eBook\" href=\"https:\/\/netstorage.ringcentral.com\/uk\/ebook\/productivity_battleground.pdf\" target=\"_blank\"\r\n\t\t\t\t\trel=\"noopener noreferrer\" data-dl-additional-info=\"How can you create purposeful meetings? Read the eBook to find out.\"\r\n\t\t\t\t\tdata-dl-name=\"How can you create purposeful meetings? Read the eBook to find out. | Download your copy\">Download your copy<\/a>\r\n\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<\/div>\r\n\t\t\n<h2><b>Establish a clear purpose\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ineffective meetings are often cited as the most frustrating\u2014and that comes from the structure, or lack thereof, implemented by organisers. In large companies, organisers will often book meeting rooms and invite attendees long before determining the purpose of the actual meeting. Facebook CEO Mark Zuckerberg experienced this firsthand as his company grew from fledgling startup into Silicon Valley unicorn. His engineers and project managers would arrange meetings without deciding in advance what they wanted to achieve. After the allotted time had elapsed, the attendees would leave feeling frustrated and without having achieved anything. In response, Zuckerberg instituted a new rule. Before booking a meeting, organisers had to ask themselves one simple question: Is this meeting designed to make a decision or have a discussion?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While most businesses will need more than two meeting archetypes, Zuckerberg\u2019s advice to define the purpose of your meeting before sitting down is incredibly valuable.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><strong>Give everyone a chance to contribute\u00a0<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the key purposes of a meeting is to bring together all different voices and encourage decision-making through conversation. But that\u2019s often easier said than done. When Dominic Price joined Atlassian as head of research and development, he quickly discovered meetings weren\u2019t working. \u201cWe realised that there was a situation where the alpha, most senior, or most opinionated person dominated a meeting.\u201d But for Price, whose job relied on other people generating fresh ideas, this posed a problem. Price\u2019s work required cognitive diversity, and when one or two loud voices dominated a meeting, that diversity wasn\u2019t there.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Helmut, a squeaky rubber chicken, was an organisational staple in Atlassian\u2019s design team. During a meeting, whenever a designer was speaking for too long, the meeting\u2019s facilitator would squeeze Helmut and move the conversation on. Price borrowed Helmut and began using it in his meetings\u2014and it worked. This method might not be appropriate for every meeting, but more generic facilitation aids could be. Consider allocating a set speaking time for each attendee or implementing a more understated warning signal like a hand gesture or coloured card.\u00a0<\/span><\/p>\n<h2><b>Use tools that make it easy to collaborate<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As working from anywhere is now more prominent than ever, these rules need to translate into the virtual environment. Creating good meeting structures is only one part of the puzzle; we also need robust technology. Without the right tech in place, meetings quickly become productivity hurdles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Modern workers used to simple, seamless, and instantaneous communication simply won\u2019t tolerate the wrong tools. If you choose <a href=\"\/gb\/en\/blog\/definitions\/cloud-collaboration\/\">cloud collaboration<\/a> software that <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/office\/product-overview.html\">unifies message, video and phone<\/a> and enables effortless movement between tools, you can run impactful meetings and do great work.\u00a0<\/span><\/p>\n\t\t<div class=\"bottom-cta style-3 mid  CID-cta-2FdM5dTp\"\r\n\t\t\tdata-dl-custom-type=\"ctaButton\">\r\n\t\t\t<div class=\"bottom-cta-copy text-center\">\r\n\t\t\t\t<div class=\"h2\">What else can you do to create meaningful meetings?<\/div>\r\n\t\t\t\t<p><\/p>\r\n\t\t\t\t<div>\r\n\t\t\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\t\t\tclass=\"btn btn-primary btn-lg\" style=\"margin-top: 16px; font-weight: bold;\"\r\n\t\t\t\t\t\ttitle=\"Learn how MVP can help.\" href=\"https:\/\/netstorage.ringcentral.com\/uk\/ebook\/productivity_battleground.pdf\" target=\"_blank\"\r\n\t\t\t\t\t\trel=\"noopener noreferrer\" data-dl-additional-info=\"What else can you do to create meaningful meetings?\"\r\n\t\t\t\t\t\tdata-dl-name=\"What else can you do to create meaningful meetings? | Learn more\">Learn more<\/a>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<\/div>\r\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Every leadership meeting at Amazon starts the same way: complete and utter silence for up to 30 minutes. Employees remain silent while reading an in-depth, six-page memo. Only when everyone &hellip; <a href=\"\/gb\/en\/blog\/whats-the-point-the-importance-of-well-thought-out-meetings\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;What\u2019s the Point? The Importance of Well Thought Out Meetings&#8221;<\/span><\/a><\/p>\n","protected":false},"author":92,"featured_media":16391,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,3],"tags":[56,247,41],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What\u2019s the Point? The Importance of Well Thought Out Meetings | RingCentral UK Blog<\/title>\n<meta name=\"description\" content=\"Across the world, millions of meetings are derailed each day from the friction caused by poor structures, bad habits, and malfunctioning technology. Organisers need to think critically about the challenges they face and take steps to mitigate them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/whats-the-point-the-importance-of-well-thought-out-meetings\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Severine Hierso\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What\u2019s the Point? The Importance of Well Thought Out Meetings | RingCentral UK Blog","description":"Across the world, millions of meetings are derailed each day from the friction caused by poor structures, bad habits, and malfunctioning technology. Organisers need to think critically about the challenges they face and take steps to mitigate them.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/whats-the-point-the-importance-of-well-thought-out-meetings\/","twitter_misc":{"Written by":"Severine Hierso","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/whats-the-point-the-importance-of-well-thought-out-meetings\/#article","isPartOf":{"@id":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/whats-the-point-the-importance-of-well-thought-out-meetings\/"},"author":{"name":"Severine Hierso","@id":"\/gb\/en\/blog\/#\/schema\/person\/8454798ca993ba513f4a68d7e3c563ad"},"headline":"What\u2019s the Point? 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She has gained extensive international product marketing, market research, sales enablement and business development experience across SaaS, telecommunications, video conferencing and technology sectors within companies such as Sony, Cisco, Cogeco Peer 1 and Dimension Data\/NTT. Severine holds a Master\u2019s degree in economics and her hobbies include long distance runs and travelling. She has gained extensive international Product Marketing, Market Research, Sales Enablement and Business development experience across SaaS, Telecommunications, Video Conferencing and Technology sectors within companies such as Sony, Cisco, Cogeco Peer 1 and Dimension Data\/NTT. Severine holds a Master\u2019s degree in economics and her hobbies include long distance runs and travelling.","url":"\/gb\/en\/blog\/author\/severine-hierso\/"}]}},"_links":{"self":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts\/16307"}],"collection":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/comments?post=16307"}],"version-history":[{"count":0,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts\/16307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/media\/16391"}],"wp:attachment":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/media?parent=16307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/categories?post=16307"},{"taxonomy":"post_tag","embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/tags?post=16307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}