{"id":16252,"date":"2021-02-09T08:16:03","date_gmt":"2021-02-09T08:16:03","guid":{"rendered":"\/gb\/en\/blog\/?p=16252"},"modified":"2023-01-16T13:03:14","modified_gmt":"2023-01-16T13:03:14","slug":"virtual-public-service-local-government-transformation","status":"publish","type":"post","link":"\/gb\/en\/blog\/virtual-public-service-local-government-transformation\/","title":{"rendered":"Virtual Public Service: The Local Government Transformation"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Paving the way for cloud-based councils<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While many public sector organisations rally to overcome the complexity and financial strain imposed by the global pandemic, local councils have been no exception. Now more than ever, local authorities are working to find ways to overcome budget restraints amid continued operational restrictions and, ultimately, to do a lot more with less.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Already struggling with budget cuts before the virus hit, many local authorities turned to cloud communications to help mitigate the costs of conducting in-person meetings. Faced with lockdown, those in-person meetings moved to video and phone calls to minimise the risks of exposure. While some organisations took to technology to help them with continuity in difficult times, many were let down or found<\/span> <a href=\"https:\/\/www.somersetlive.co.uk\/news\/somerset-news\/adult-content-zoom-council-meeting-4032737\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">flaws in the security<\/span><\/a><span style=\"font-weight: 400;\"> measures of free solutions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now as communities across the UK ease into a \u201cnew normal\u201d way of life, local authorities face an uphill battle to keep their communities engaged and their constituents safe. Local authorities across the country are coming to realise that future-proofing council services and processes is imperative and ensuring this level of continuity moving forward means fully adopting new cloud-based and unified technologies.\u00a0<\/span><\/p>\n<h3 style=\"text-align: center;\"><b>Read<\/b> <a href=\"https:\/\/netstorage.ringcentral.com\/uk\/ebook\/the_modern_council.pdf\"><span style=\"font-weight: 400;\">The modern council: cloud benefits for UK local governments<\/span><\/a><\/h3>\n<h2><span style=\"font-weight: 400;\">Adaption and adoption<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Where councils sought \u201csticking plaster\u201d solutions in the early days of the pandemic, this led to challenges arising from using a patchwork of different platforms and a tech overload for council staff.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While budget restrictions were rife, many councils have come to terms with the benefits of more unified services that encompass multiple communications means including video technology, which has proven to enable both councillors and the constituents they serve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One council that recognised the benefits of video conferencing early in the pandemic was North East<\/span>\u00a0<a href=\"https:\/\/www.peakfm.co.uk\/news\/local\/councils-to-resume-meetings-remotely-using-video-conferencing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Derbyshire District Council<\/span><\/a><span style=\"font-weight: 400;\">, setting up the infrastructure for <a href=\"\/gb\/en\/blog\/definitions\/video-conference\/\">video conferencing<\/a> to replace face-to-face meetings. With the technology in place, the council was able to also live stream its Annual Council Meeting, which was conducted via video, so that the public could also tune in. Commenting on the success of the new video-first meetings, Councillor Martin Thacker, MBE, said:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHolding a virtual Full Council meeting online is a historic moment and enables us all to be together to make decisions and constantly keep on top of the fast-evolving situation of this pandemic.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThese new ways of working during the pandemic have enabled staff to keep in regular contact and work on incredible initiatives, successfully, such as the Community Support Team who have helped over 4,000 residents since it was set up.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Making a smarter cloud communications investment also means supporting your councillors in the day-to-day adoption of a new tech solution; ideally, one selected for its longer-term merits and designed for flexibility as teams grow.<\/span><\/p>\n<h3 style=\"text-align: center;\"><b>Read<\/b> <a href=\"https:\/\/netstorage.ringcentral.com\/uk\/ebook\/uc_in_public_sector.pdf\"><span style=\"font-weight: 400;\">Unified communications in the public sector of the future<\/span><\/a><\/h3>\n<p><a href=\"https:\/\/www.local.gov.uk\/our-support\/guidance-and-resources\/remote-council-meetings\/case-studies\"><span style=\"font-weight: 400;\">Basingstoke council<\/span><\/a><span style=\"font-weight: 400;\"> cited an awareness that different age demographics approached the adoption of technology differently. The council offered extra support for councillors with lower confidence levels towards adopting new communications technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Birmingham City Council also recognised the importance of testing and training their members on new cloud-based solutions, offering members \u201cdrop-in\u201d sessions to help them test their connectivity and practice using different functions and new voting forms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Forward-thinking councils have also begun to use video technology for more than just internal use. Handling high volumes of public-facing communications, councils are increasingly adopting video technologies for their demanding <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/contact-centre\/overview.html\">contact centre<\/a> needs. With<\/span> <a href=\"http:\/\/info.microsoft.com\/rs\/157-GQE-382\/images\/EN-CNTNT-Report-DynService-2017-global-state-customer-service-en-au.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">30% of customers<\/span><\/a><span style=\"font-weight: 400;\"> claiming that not reaching a real person is the most frustrating thing about poor customer service, councils are opening up to the possibilities of using video conferencing in their contact centres.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durham County Council piloted a video contact centre initiative,<\/span> <a href=\"https:\/\/www.callcentrehelper.com\/6-examples-of-video-in-the-contact-centre-52511.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Durham Talk<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"> which offers face-to-face support to customers. The video link solution has significantly improved the efficiency of the council, not only in delivering a more personable and accessible service but also in reducing strain on customer service agents. Video technology means that contact centre agents can work from one centralised location and don\u2019t have to travel to and from meetings. Video link technology also means they don\u2019t have to wait for the next drop-in customer and can eliminate wait times between meetings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t<div class=\"cta-banner  CID-2FdM5dTp IID-69d30452e79f2\"\r\n\t\tdata-dl-custom-type=\"ctaButton\">\r\n\t\t<div class=\"cta-banner-img-wrap\">\r\n\t\t\t<div class=\"cta-banner-img\" style=\"background-image:url(\/gb\/en\/blog\/wp-content\/uploads\/2021\/01\/screenshot-2021-01-10-at-173709-2.png)\"><\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"cta-body\" data-dl-custom-type=\"ctaButton\">\r\n\t\t\t<span class=\"cta-sub-heading\">Video conferencing ebook<\/span>\r\n\t\t\t<h3 class=\"cta-heading\">Revolutionising communications in the UK public sector<\/h3>\r\n\t\t\t<p>How the rise of video meetings is pivotal to public service delivery in the UK.<\/p>\r\n\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\thref=\"https:\/\/netstorage.ringcentral.com\/uk\/ebook\/virtual_public_service.pdf\" class=\"btn btn-primary\"\r\n\t\t\t\ttarget=\"_blank\" rel=\"noopener\" data-dl-additional-info=\"Revolutionising communications in the UK public sector\"\r\n\t\t\t\tdata-dl-name=\"Revolutionising communications in the UK public sector | Download your copy\">Download your copy<\/a>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\t<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why 2021 will see a majority vote in favour of video technology<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Mass adoption of software as a service (SaaS) technology has already begun to take place across the UK, with many organisations who previously boasted legacy technologies now having to move to the cloud and enable remote working. For many, this required a \u201cquick fix,\u201d often procuring the cheapest and quickest solution to deploy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But councils should be thinking carefully about how to truly achieve more with less by adopting a consolidated service incorporating multiple tools and channels. A reliable, unified platform improves rates of internal adoption and supports long-term continuity in the face of a threatening second wave of the virus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Resilience and security should also be key considerations. While freemium products appeal in terms of keeping costs low, the adage that \u201cyou get what you pay for\u201d is all too true when it comes to security and service. It\u2019s wiser to make investment decisions based on total cost of ownership.<\/span><\/p>\n<h3 style=\"text-align: center;\"><b>Read<\/b> <a href=\"https:\/\/netstorage.ringcentral.com\/uk\/brief\/local_government.pdf\"><span style=\"font-weight: 400;\">RingCentral for local government and UK cities<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">By adopting <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/office\/unified-communications.html\">unified communications<\/a> as a service (UCaaS), local authorities can enjoy savings through reducing the number of platforms used for communications and by streamlining processes with a more robust and fully secure cloud system that can scale up or down in tandem with organisational growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video technology supports councils in several ways, helping to reduce costs of internal meetings and make staff more productive but also making council proceedings much more accessible to their constituents. Video streaming important meetings and providing face-to-face support can truly drive community engagement, and empowering staff with the right technology encourages employee engagement, meaning councils support and reassure stakeholders in times of tumultuous change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t\t<div class=\"uc-expo-cta-2  CID-cta-2FdM5dTp IID-cta-69d30452e7a2f\"\r\n\t\t\tdata-dl-custom-type=\"ctaButton\">\r\n\t\t\t<div class=\"text\">\r\n\t\t\t\t<span>Now find out how the rise of video meetings is revolutionising public service delivery in the UK.<\/span>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"button\">\r\n\t\t\t\t<span class=\"\">\r\n\t\t\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\t\t\tclass=\"btn btn-primary btn-lg\" href=\"https:\/\/netstorage.ringcentral.com\/uk\/ebook\/virtual_public_service.pdf\"\r\n\t\t\t\t\t\tdata-dl-additional-info=\"Now find out how the rise of video meetings is revolutionising public service delivery in the UK.\"\r\n\t\t\t\t\t\tdata-dl-name=\"Now find out how the rise of video meetings is revolutionising public service delivery in the UK. | Download your copy\" target=\"_blank\" rel=\"noopener\"\r\n\t\t\t\t\t\ttitle=\"Download Role of Video ebook\">Download your copy<\/a>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<\/div>\r\n\t\t\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paving the way for cloud-based councils While many public sector organisations rally to overcome the complexity and financial strain imposed by the global pandemic, local councils have been no exception. &hellip; <a href=\"\/gb\/en\/blog\/virtual-public-service-local-government-transformation\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Virtual Public Service: The Local Government Transformation&#8221;<\/span><\/a><\/p>\n","protected":false},"author":244,"featured_media":16253,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[88,39,58],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - 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