{"id":15628,"date":"2021-02-23T09:00:33","date_gmt":"2021-02-23T09:00:33","guid":{"rendered":"\/gb\/en\/blog\/?p=15628"},"modified":"2023-04-10T10:57:59","modified_gmt":"2023-04-10T09:57:59","slug":"what-is-chatbot-marketing-and-why-its-the-future-of-marketing-examples-uses-benefits","status":"publish","type":"post","link":"\/gb\/en\/blog\/what-is-chatbot-marketing-and-why-its-the-future-of-marketing-examples-uses-benefits\/","title":{"rendered":"What is Chatbot Marketing and Why it\u2019s The Future of Marketing: Examples, Uses & Benefits"},"content":{"rendered":"

Today, the world is leaning towards automation. The demand for instant engagement and customer satisfaction is everywhere. And only continues to grow. This is especially the case for the world of marketing.\u00a0<\/span><\/p>\n

That doesn\u2019t mean you should take away from the hands-on strategy your marketing team might use. But, bots and AI-driven automation are now available to help manage processes and, most importantly for marketers, lead generation.\u00a0<\/span><\/p>\n

One way of automating your marketing strategy is through chatbot marketing, an emerging leader in <\/span>current eCommerce trends<\/a><\/strong>. This digital marketing strategy enables you to automate customer communication and engagement through social media messaging apps or on your landing pages before directing it to a real person for assistance if necessary.<\/span><\/p>\n

But it\u2019s also much, much more!<\/span><\/p>\n

\"artificial<\/p>\n

In essence, a chatbot is a computer program or software that manages to automate conversations with users. Because they\u2019re pieces of software or programs, they can be customised to have responses based on what the user requests or chooses.\u00a0<\/span><\/p>\n

For example, they can ask a user what part of the business they want to know more about and provide information, or they can help the customer choose how they wish to engage with the business to find out more (e.g. through email, SMS, post, etc.).\u00a0<\/span><\/p>\n

The more advanced bots <\/span>are powered by sophisticated artificial intelligence (AI<\/a><\/strong>)<\/strong>, but you\u2019ll find that most are programmed with pre-designated conversation trees and pre-specified responses. If you search online, you\u2019ll find many third party services that easily enable businesses and marketers to design their own chatbot conversation trees without needing specialist development or coding skills. This is accessible to all, whether you\u2019re a large or small business.<\/span><\/p>\n

Conversation trees are designed to cover every imaginable customer response and guide the chatbot on what to say.\u00a0<\/span><\/p>\n

Here\u2019s a conversation tree example:<\/span><\/p>\n

\"What<\/p>\n

Source<\/span><\/a><\/p>\n

Of course, any conversation you use will be designed by you to address any questions or inquiries that you want your chatbot to ask or answer.<\/span><\/p>\n

Chatbots<\/a> can be easily and productively used in conversational marketing. The <\/span>evolution of chatbot marketing<\/span><\/a> started to fully emerge when Facebook began enabling messenger bots within its Messenger feature. Before this, most Facebook Pages had messengers that were going unused. Oftentimes, customers were asking questions or stating concerns and getting zero response.<\/span><\/p>\n

Having a chatbot marketing strategy ensures that your customer base is getting the engagement they want when they ask questions or attempt to interact anywhere, from the homepage on your website to Messenger on your Facebook business page. It also has the added benefit of allowing you to optimise this contact and nurture leads and sales for your sales team.<\/span><\/p>\n

Benefits of Chatbot Marketing<\/strong><\/h2>\n

There are numerous benefits to chatbot marketing. We\u2019re going to take some time now to walk you through them.\u00a0<\/span><\/p>\n