{"id":15580,"date":"2021-02-17T09:00:46","date_gmt":"2021-02-17T09:00:46","guid":{"rendered":"\/gb\/en\/blog\/?p=15580"},"modified":"2021-04-15T08:33:29","modified_gmt":"2021-04-15T07:33:29","slug":"marketing-a-new-product-the-definitive-guide","status":"publish","type":"post","link":"\/gb\/en\/blog\/marketing-a-new-product-the-definitive-guide\/","title":{"rendered":"Marketing a New Product: The Definitive Guide"},"content":{"rendered":"

If you\u2019re in the process of developing a new product, you need to be thinking a few steps ahead. Will the finished product tick all the boxes we want? How will we package it? One of the most important steps to consider is the product launch and the marketing campaigns that will go alongside it. <\/span><\/p>\n

Your product marketing manager and their team will already be looking at ideas and concepts, even as the product itself is in its initial stages. What sort of product launch will they have? Will they rely on traditional marketing tactics such as print advertising, or will they lean more towards a <\/span>digital marketing<\/span><\/a> campaign and social media saturation?<\/span><\/p>\n

It doesn\u2019t matter whether your product will be coming to market in six months or two years, planning the marketing campaign that will promote it and hopefully attract new customers should start now. Marketing is not just about highlighting the product when it launches. It\u2019s also about getting it into the public\u2019s mind well before it is available. Anticipation is a powerful sales tool.\u00a0<\/span>
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The marketing strategies you employ before the product launch<\/span> and just after are as important as those you will use during the product’s live lifecycle. Getting the product into the consciousness of your target demographics and creating a real sense of want and anticipation can mean that, once launched, you see a major spike in initial sales figures.<\/span><\/p>\n

But it would help if you found the right marketing plan for your product and your audience. As with other sales and marketing areas, there is no one size fits all plan, but you can get a general idea of what might work for you. Let\u2019s take a look at some of the best pre-launch strategies you can employ.\u00a0<\/span><\/p>\n

1. Previews & Reviews\u00a0<\/strong><\/h2>\n

If your company has a history in the market, you should have a database of previous customers you think will buy this product. If you are a startup, you may have considered buying a mailing list of industry-specific customers to introduce to you and your product(s).\u00a0<\/span><\/p>\n

However, if you are looking to obtain ready-made mailing lists, be aware of and adhere to the EU\u2019s new <\/span>GDPR<\/span><\/a>.\u00a0<\/span><\/p>\n

This group of customers can be specifically targeted in several ways:<\/span><\/p>\n