{"id":15110,"date":"2021-03-09T09:00:21","date_gmt":"2021-03-09T09:00:21","guid":{"rendered":"\/gb\/en\/blog\/?p=15110"},"modified":"2023-01-17T10:25:10","modified_gmt":"2023-01-17T10:25:10","slug":"what-is-live-chat","status":"publish","type":"post","link":"\/gb\/en\/blog\/what-is-live-chat\/","title":{"rendered":"What is Live Chat? The Definitive Guide for Businesses"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you considering implementing live chat support within your customer contact centre? Find out everything you need to know about using live chat as a support channel for your business.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2>Implementing customer messaging software: Live chat technology<\/h2>\n<p><span style=\"font-weight: 400;\">As the worlds of business and e-commerce experience rapid digital transformation, one feature that has had to evolve quickly is how we communicate with our customers. <\/span><span style=\"font-weight: 400;\">A few years ago, the main contact centre solutions were email and phone<\/span><span style=\"font-weight: 400;\">. Today\u2019s customers demand better service and more instantaneous communication. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Emails can often take time to be responded to, and phone calls may face the barrier of different time zones if a company spans several countries. The only way to avoid this <\/span><span style=\"font-weight: 400;\">latter issue<\/span><span style=\"font-weight: 400;\"> is if your call centre operates 24\/7. While self-service FAQ sections may offer solutions to some questions, they are limited in what they offer and which questions they can answer. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">With the increasing demand for better and quicker communications, companies must meet that demand to maintain good customer experiences.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/contact-centre\/overview.html\">contact centre solution<\/a><\/span> <span style=\"font-weight: 400;\">that<\/span><span style=\"font-weight: 400;\"> most companies are opting for is live chat support. Live chat offers an option that provides <\/span><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/engage\/channels\/live-chat.html\"><span style=\"font-weight: 400;\">great customer experience<\/span><\/a><span style=\"font-weight: 400;\">, but the <\/span><a href=\"https:\/\/99firms.com\/blog\/live-chat-statistics\/#gref\"><span style=\"font-weight: 400;\">statistics about online chat<\/span><\/a><span style=\"font-weight: 400;\"> support tell only part of the story:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">79% of customers prefer the instant communication aspect of live chats.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live chat support has a customer satisfaction rate of 92%, the highest of any channel.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">41% of consumers prefer to live chat for contacting support teams.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">63% of customers who access a website\u2019s live chat will probably return to that site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More than half of all live chats originate on a mobile device.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">47% of customers have experienced a negative live chat experience in the past month.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">70% of all consumers prefer talking to a person rather than an automated system.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But just what is live chat, how does a <\/span><span style=\"font-weight: 400;\">live chat app<\/span><span style=\"font-weight: 400;\"> work, and what benefits does it offer your business?\u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15115\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-2-2.png\" alt=\"What is Live Chat? The Definitive Guide: Examples, Benefits and Uses-22\" width=\"615\" height=\"340\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-2-2.png 615w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-2-2-300x166.png 300w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/econsultancy.com\/consumers-prefer-live-chat-for-customer-service-stats\/\"><span style=\"font-weight: 400;\">Image Source\u00a0<\/span><\/a><\/p>\n<h2><strong>What is live chat?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Live chat is a form of <\/span><span style=\"font-weight: 400;\">customer messaging software<\/span><span style=\"font-weight: 400;\"> that allows customers to speak directly with a company\u2019s representatives \u2014 usually those in customer service and technical support and other roles. <\/span><span style=\"font-weight: 400;\">Live chat is a messaging system for business which works as<\/span><span style=\"font-weight: 400;\"> a pop-up chat window within a company\u2019s website. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In some cases, initiating online chat features may need action by the customer; in other cases, the chat box may pop up automatically as a proactive way to engage with a customer. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Many businesses now use <\/span><span style=\"font-weight: 400;\">live chat support <\/span><span style=\"font-weight: 400;\">as part of their SaaS (software as a service) infrastructure, as they recognise business chat as one of their <\/span><a href=\"\/gb\/en\/blog\/5-must-have-customer-service-elements-for-online-businesses\/#ring-uk\"><span style=\"font-weight: 400;\">must-have <\/span><span style=\"font-weight: 400;\">customer messaging software<\/span><span style=\"font-weight: 400;\"> elements<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">By offering an instant way of asking questions or following up on information on the website, you are meeting your customers\u2019 demands and helping them to a better customer journey. But your <\/span><span style=\"font-weight: 400;\">live business chat support<\/span><span style=\"font-weight: 400;\"> service must be constantly staffed. That means being aware of demands on the service and avoiding long waiting times if possible. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It is also important that your <\/span><span style=\"font-weight: 400;\">contact centre staff <\/span><span style=\"font-weight: 400;\">have the knowledge base needed to answer almost any query or at least a quick way of accessing such knowledge.<\/span><img decoding=\"async\" class=\"aligncenter size-full wp-image-15119\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-1.png\" alt=\"What is Live Chat? The Definitive Guide: Examples, Benefits and Uses-493\" width=\"1000\" height=\"667\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-1.png 1000w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-1-300x200.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-1-640x427.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-1-768x512.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/wpformation.com\/chatbot-livechat-wordpress\/\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<h2><strong>How does live chat work?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The first thing to know is that your <\/span><span style=\"font-weight: 400;\">business live chat <\/span><span style=\"font-weight: 400;\">service is an integral part of your website <\/span><span style=\"font-weight: 400;\">or contact centre solution<\/span><span style=\"font-weight: 400;\">. There is no need for your customers to download and install any software or mobile apps onto <\/span><span style=\"font-weight: 400;\">their own devices<\/span><span style=\"font-weight: 400;\">, as they would with something like Telegram. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">If a website has a <\/span><span style=\"font-weight: 400;\">live chat app <\/span><span style=\"font-weight: 400;\">included in its <\/span><span style=\"font-weight: 400;\">customer messaging software<\/span><span style=\"font-weight: 400;\">, it will usually appear as a small widget in the bottom right-hand corner of the page. If a site\u2019s live business chat is proactive, you may hear a sound to advise you that a customer support rep is available. With or without sound, you click on the widget to open the chat box, then type your question.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Visitors <\/span><span style=\"font-weight: 400;\">to the live chat <\/span><span style=\"font-weight: 400;\">(the consumers) can use the chat much like any of their favourite chat apps. They can type text; they can attach files (for example, they may be querying something on an invoice), they can send other files (for example, a video file or photograph to illustrate a fault with a product). They can, if they wish, also use emojis and the like.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Of course, the operator has a lot more abilities and powers at their side of the <\/span><span style=\"font-weight: 400;\">business chat<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They can access a variety of analytics dashboards and\/or tools.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They can track customers to see what they are looking at and how long they spend on the site sections.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They can create a list of pre-prepared answers to speed up response times.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They see what customers type as they type it.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They can have a live chat integrated with mobile apps or platforms\u2014for either Android or iOS\u2014where it helps.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They have \u2018moderator\u2019 powers and can ban a customer if abusive.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They can ask for <\/span><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/engage\/channels\/reviews.html\"><span style=\"font-weight: 400;\">feedback<\/span><\/a><span style=\"font-weight: 400;\"> during the chat\/<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If a customer has used the service before or is registered with the site, they can look at previous chat histories. If needed, the <\/span><span style=\"font-weight: 400;\">business chat<\/span><span style=\"font-weight: 400;\"> can be conducted from a mobile <\/span><span style=\"font-weight: 400;\">live chat app<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The customer can also have a live chat integrated with mobile apps or platforms\u2014for either Android or iOS\u2014such as <\/span><span style=\"font-weight: 400;\">whatsapp business live chat, facebook live chat business support<\/span><span style=\"font-weight: 400;\">, or <\/span><span style=\"font-weight: 400;\">google business live chat<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Do not just see your <\/span><span style=\"font-weight: 400;\">business live chat<\/span><span style=\"font-weight: 400;\"> software as a <\/span><a href=\"\/gb\/en\/blog\/retailer-customer-communications-gap\/#ring-uk\"><span style=\"font-weight: 400;\">communications tool<\/span><span style=\"font-weight: 400;\">.<\/span><\/a><span style=\"font-weight: 400;\"> It is also a way of building a database of contacts for future marketing campaigns. But its primary function is to give your customers an instantaneous communication method, which enhances their experience and helps you identify any issues with your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ecommerce businesses are always looking for <\/span><a href=\"\/gb\/en\/blog\/customer-satisfaction-ecommerce-business\/#ring-uk\"><span style=\"font-weight: 400;\">ways to boost customer satisfaction<\/span><\/a><span style=\"font-weight: 400;\">, and live<\/span> <span style=\"font-weight: 400;\">chat can be a major contributor. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15112\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-8-2.png\" alt=\"What is Live Chat? The Definitive Guide: Examples, Benefits and Uses-218\" width=\"840\" height=\"501\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-8-2.png 840w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-8-2-300x179.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-8-2-640x382.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-8-2-768x458.png 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/Digital-Channels-Preferences.jpg\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<h2><strong>How to use business live chat<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The core function of your live chat is as a customer service or technical support communications tool. Customers want\u2014and love\u2014an almost instantaneous response time. And they definitely like the idea of a personalised approach. Using a <\/span><span style=\"font-weight: 400;\">live chat app<\/span><span style=\"font-weight: 400;\"> helps to build relationships, and this, in turn, can lead to both conversions and <\/span><a href=\"\/gb\/en\/blog\/customer-retention-through-interactive-content\/#ring-uk\"><span style=\"font-weight: 400;\">customer retention<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">One major decision to make when integrating a live business chat service <\/span><span style=\"font-weight: 400;\">as part of your customer messaging software<\/span><span style=\"font-weight: 400;\"> is being reactive or proactive.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reactive: <\/b><span style=\"font-weight: 400;\">waiting for the customer to start a chat or ask a question. Akin to a customer having to approach a staff member in a physical store to ask for assistance.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Proactive:<\/b><span style=\"font-weight: 400;\"> initiating the chat from your end or making the customer aware you are there and willing to help. Similar to a sales assistant approaching you in a shop.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The problem with being only reactive is that if you use this approach, you may lose sales. Not every customer with a question or problem will initiate a chat. If they can\u2019t find an answer themselves, they may leave the site and seek their products elsewhere. Thus, you have lost a customer, possibly a repeat customer, and they may now have a negative view of your site.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Many people find a proactive approach in a physical shop annoying. Sometimes you want to browse for a while first. But in a digital setting, proactive does not have to mean intrusive. By simply letting the customer know you are there to help if needed, you may well reduce the number of customers who leave your site. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Another potential advantage of being proactive is selective targeting. As you should have an overview of site activity, you will see if any customers are browsing high-value products or spending a lot of time on one particular page. In these cases, initiating the chat may lead to a lucrative sale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While we have mentioned how customers love the idea of instantaneous chat, the reality is that there will be times where your <\/span><span style=\"font-weight: 400;\">business live chat <\/span><span style=\"font-weight: 400;\">service is busy. This is unavoidable in many cases, especially with busy sites and certain sectors (such as banking). If a customer gets no response, then they will leave, so you have to look at ways to avoid this. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15117\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-4-2.png\" alt=\"What is Live Chat? The Definitive Guide: Examples, Benefits and Uses-115\" width=\"1200\" height=\"669\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-4-2.png 1200w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-4-2-300x167.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-4-2-640x357.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-4-2-768x428.png 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-4-2-250x140.png 250w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/miro.medium.com\/max\/1200\/1*jMYmyJWAldOjI1MjnTy76w.png\"><span style=\"font-weight: 400;\">Image Source\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The best way to help with this issue is to have a degree of automation <\/span><span style=\"font-weight: 400;\">in your live chat<\/span><span style=\"font-weight: 400;\">. Install chatbots in your <\/span><span style=\"font-weight: 400;\">customer messaging software<\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><b>What is a chat bot?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A chat bot is an automated agent which can offer <\/span><span style=\"font-weight: 400;\">simple greetings, alert you to a waiting customer, and advise the customer when the service is busy and at what position they are in the queue. This can also include an estimated waiting time. Find out more about <\/span><a href=\"\/gb\/en\/blog\/chatbot-vs-live-chat-whats-the-difference-when-should-you-use-them\/\"><span style=\"font-weight: 400;\">chatbots<\/span><\/a><span style=\"font-weight: 400;\"> in our guide.<\/span><\/p>\n<h2><b>Benefits of <\/b><b>live chat for your business website<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your live chat app <\/span><span style=\"font-weight: 400;\">is not just a communications tool. It is also a way of building a database of contacts for future marketing campaigns. But its primary function is to give your customers an instantaneous communication method that enhances their experience and helps you identify any issues with your site.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Using chat<\/span><span style=\"font-weight: 400;\"> can have a major positive impact on your business, and not just from the perspective of improving your customers\u2019 journeys. If you harvest details of the people who use your <\/span><span style=\"font-weight: 400;\">business chat <\/span><span style=\"font-weight: 400;\">service, you build a database for generating leads, comprising people you already know are interested in your products or services. If you generate leads, you can capture leads, too!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">But from the customers\u2019 perspective, it\u2019s all about communication. You are offering them a simple conduit between buyer and marketplace. Somewhere they can pose questions or report problems without playing an interminable game of email ping pong. It makes their overall experience better and more satisfying and means you are more likely to retain them. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-1536x1536 wp-image-16422\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/03\/chatbot-or-live-chat-with-customer-help-assistant-on-business-website-ai-technology-and-conversation-with-automated-messages-client-care-and-service-1536x987.jpg\" alt=\"Chatbot or live chat with customer help assistant on business website. AI technology and conversation with automated messages. Client care and service.\" width=\"840\" height=\"540\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/03\/chatbot-or-live-chat-with-customer-help-assistant-on-business-website-ai-technology-and-conversation-with-automated-messages-client-care-and-service-1536x987.jpg 1536w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/03\/chatbot-or-live-chat-with-customer-help-assistant-on-business-website-ai-technology-and-conversation-with-automated-messages-client-care-and-service-300x193.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/03\/chatbot-or-live-chat-with-customer-help-assistant-on-business-website-ai-technology-and-conversation-with-automated-messages-client-care-and-service-640x411.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/03\/chatbot-or-live-chat-with-customer-help-assistant-on-business-website-ai-technology-and-conversation-with-automated-messages-client-care-and-service-768x493.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/03\/chatbot-or-live-chat-with-customer-help-assistant-on-business-website-ai-technology-and-conversation-with-automated-messages-client-care-and-service-scaled.jpg 2048w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another positive aspect for customers \u2014 and you \u2014 is that with repeat visitors who regularly use the chat <\/span><span style=\"font-weight: 400;\">function of your customer messaging software,<\/span><span style=\"font-weight: 400;\"> you can store all their details on your customer relationship management (CRM) system. Like that offered by RingCentral, the <\/span><span style=\"font-weight: 400;\">best messaging systems for business<\/span><span style=\"font-weight: 400;\"> integrate with top CRM software such as Salesforce and Zendesk. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The data you can then access could include chat history and chat transcripts, what pages they visited, and what products or services they have purchased. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">This not only helps you, but it also adds to that feeling of personalised service and can be a major factor in improved conversion rates and customer retention. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15114\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-1-1.png\" alt=\"What is Live Chat? The Definitive Guide: Examples, Benefits and Uses-192\" width=\"1420\" height=\"883\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-1-1.png 1420w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-1-1-300x187.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-1-1-640x398.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-1-1-768x478.png 768w\" sizes=\"(max-width: 1420px) 100vw, 1420px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.superoffice.com\/blog\/live-chat-statistics\/\"><span style=\"font-weight: 400;\">Image Source\u00a0<\/span><\/a><\/p>\n<h2><strong>Live chat effectiveness<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Is live chat worth integrating into your website? Is it actually effective? The answer to both these questions is a resounding YES. You only need to browse some websites at random to see how many businesses have chosen to have this service. All now have a <\/span><span style=\"font-weight: 400;\">live chat app<\/span><span style=\"font-weight: 400;\"> as part of their customer service from small local companies to multinational corporations. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It\u2019s not only effective, but it can also save you money and generate revenue. Research has shown that opting for l<\/span><span style=\"font-weight: 400;\">ive chat support <\/span><span style=\"font-weight: 400;\">in place of traditional phone calls can save you between <\/span><a href=\"https:\/\/www.callcentrehelper.com\/is-a-web-chat-cheaper-than-a-voice-call-33541.htm\"><span style=\"font-weight: 400;\">17% and 30%<\/span><\/a><span style=\"font-weight: 400;\">. Whereas with phones, a chat agent can only handle one call at a time, <\/span><span style=\"font-weight: 400;\">with live chat,<\/span><span style=\"font-weight: 400;\"> a well trained and experienced agent can handle several chat conversations simultaneously.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">But for many businesses, it is the potential for increased revenue that can be the deciding factor. <\/span><span style=\"font-weight: 400;\">Business live chat<\/span><span style=\"font-weight: 400;\"> has been shown to increase conversion rates by a factor of between three and five. And in some cases, your ROI can increase, with <\/span><a href=\"https:\/\/www.comm100.com\/customers\/XylemAnalytics\/\"><span style=\"font-weight: 400;\">as much as 6000%<\/span><\/a><span style=\"font-weight: 400;\"> recorded. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">So the primary effects you hope to see from integrating a <\/span><span style=\"font-weight: 400;\">live chat app <\/span><span style=\"font-weight: 400;\">into your online portal are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased conversion rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better sales figures.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Targeted sales.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher ROI.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better relationship building with customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhanced customer journey.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase in levels of <\/span><a href=\"\/gb\/en\/blog\/benefits-omni-digital-agent-productivity-customer-satisfaction\/#ring-uk\"><span style=\"font-weight: 400;\"><strong>customer satisfaction<\/strong>.<\/span><\/a><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15116 size-large\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-3-2-640x715.png\" alt=\"What is Live Chat? The Definitive Guide: Examples, Benefits and Uses-203\" width=\"640\" height=\"715\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-3-2-640x715.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-3-2-268x300.png 268w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-3-2.png 738w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/rc-portal.force.com\/support\/servlet\/rtaImage?eid=ka22H000000bzNH&amp;feoid=00N80000004hxR2&amp;refid=0EM2H000000CFjP\"><span style=\"font-weight: 400;\">Image Source\u00a0<\/span><\/a><\/p>\n<h2><b>How to implement live chat for your business<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">So you\u2019ve looked at your website and how you currently communicate with customers and have decided that you need a l<\/span><span style=\"font-weight: 400;\">ive chat app<\/span><span style=\"font-weight: 400;\"> to improve things. So pick one and sign up, right? No, not quite yet. It is not a decision to rush into a long term perspective. Committing to a long term contract, then discovering the software<\/span><span style=\"font-weight: 400;\"> is not right for your business could be <\/span><span style=\"font-weight: 400;\">a costly decision.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It is well worth trying out different options to find which one offers the features you need and best suits your requirements. Think of it as being the same as buying new shoes. You may try on several pairs till you find the ones you buy, or the first pair may turn out to be a perfect fit! <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Before you even sign up for a free trial or free package, spend some time listing your wants and needs and discussing your marketing or sales team\u2019s options. Then make a shortlist of the providers who offer the features and functionality you like. Lastly, decide an order (of sorts) and see which offer free trials or free forever packages.\u00a0<\/span><\/p>\n<h2><b>The best <\/b><b>live chat software for business<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once you decide that you need <\/span><span style=\"font-weight: 400;\">a live chat app<\/span><span style=\"font-weight: 400;\">, how do you decide which provider to go with? Who will offer the best <\/span><span style=\"font-weight: 400;\">contact centre solution<\/span><span style=\"font-weight: 400;\"> that meets your requirements and needs? As with many digital solutions, there is no one size fits all. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">You may need different functions such as omnichannel integration, a ticketing system, and more. Different providers offer different types and levels of service. <\/span><span style=\"font-weight: 400;\">We look at ten of the best available.<\/span> <span style=\"font-weight: 400;\">Here are some of our favourite industry Live Chat Service Providers.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2><b>RingCentral live chat, instantly connecting you<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Knowing a customer\u2019s information helps your staff provide a better service and convert prospects more easily. <\/span><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/engage\/channels\/live-chat.html\"><span style=\"font-weight: 400;\">Ringcentral Live Chat<\/span><\/a><span style=\"font-weight: 400;\"> lets your agents see how long a customer has been on a specific page, how often they have visited the site, what pages they have visited regularly. <\/span><\/p>\n<h3><b>Live chat services for business &#8211; unlimited custom options to suit your customers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Customisation is a major advantage of <\/span><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/engage\/channels\/live-chat.html\"><span style=\"font-weight: 400;\">RingCentral Live Chat<\/span><\/a><span style=\"font-weight: 400;\">, and it\u2019s one that businesses will love. Not only can you customise the customer information fields, but you can also customise your widget to match your brand, as well as setting up behavioural targeting to set when your widget invites the customer to the chat. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Another great feature of Ringcentral is that you can configure the programme to send out a survey at the close of every chat session. That way, you can monitor your customer satisfaction score (CSAT) and your net promoter score (NPS), allowing you to gauge how positive the <\/span><a href=\"\/gb\/en\/blog\/definitive-guide-customer-experience\/\"><span style=\"font-weight: 400;\">customer experience<\/span><\/a><span style=\"font-weight: 400;\"> has been. <\/span><span style=\"font-weight: 400;\">It\u2019s these features that make RingCentral Live Chat the best live chat software for business. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Other live chat support software for businesses which can be integrated into RingCentral include:<\/span><b><br \/>\n<\/b><b><br \/>\n<\/b><b>Olark, ideal for sales and marketing teams<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Olark is a great choice if your business is sales and marketing orientated. It offers a range of flexible, per agent pricing options to suit the size of your team. You get the same core features regardless of how many team members you have, but can then customise your package from their \u2018a la carte\u2019 menu to get any added features you feel you need. <\/span><span style=\"font-weight: 400;\">Olark can be integrated as your live chat app in RingCentral<\/span><span style=\"font-weight: 400;\"> and is one of the best <\/span><span style=\"font-weight: 400;\">live chat software for small business<\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>LiveChat, reliability and performance<\/b><b><br \/>\n<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">LiveChat is one of the most used and reliable <\/span><span style=\"font-weight: 400;\">business chat <\/span><span style=\"font-weight: 400;\">tools on the market. It is the first choice of many major global companies such as Ikea and PayPal so that you would be in good company. Its beauty lies in how it combines chat from various sources into one destination, allowing your staff to cover <\/span><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/engage\/channels.html\"><span style=\"font-weight: 400;\">omnichannel platforms<\/span><\/a><span style=\"font-weight: 400;\">. It has almost 200 integrations, including Facebook Messenger and MailChimp.<\/span><span style=\"font-weight: 400;\"> LiveChat can be integrated as your live chat app in<\/span><span style=\"font-weight: 400;\"> RingCentral.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>ClickDesk, bringing something different to the table. <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">ClickDesk is a little different from the other options on this list in that it does not focus purely on text chat but also prioritises voice and video options. In fact, it is not so much a <\/span><span style=\"font-weight: 400;\">live chat app <\/span><span style=\"font-weight: 400;\">as a product that allows communication on several levels. It also allows integration with several social media platforms and is free for up to 10 users, with various numbers above that. <\/span><span style=\"font-weight: 400;\">ClickDesk can be integrated as your live chat app in<\/span><span style=\"font-weight: 400;\"> RingCentral.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>LiveAgent, an all-round performer that may suit your needs. <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">LiveAgent is a good all-around customer service programme with great chat functionality and provides helpdesk options that give a seamless one-stop customer journey. Their chat widget is also noted as the fastest on the market, and the flexible plans to offer to allow for quick and easy automation let you customise your service. <\/span><span style=\"font-weight: 400;\">LiveAgent can be integrated as your live chat app in<\/span><span style=\"font-weight: 400;\"> RingCentral.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Hubspot, the best free option on the market <\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">HubSpot Live Chat is perhaps the best free option available and may be ideal for smaller businesses who are not ready to spend money on a service until they are sure there are benefits. It allows you to chat with visitors to your site in real-time, and your widget can be customised to match your brand. It also allows easy storage of customer details and history.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15118\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-5-2.png\" alt=\"What is Live Chat? The Definitive Guide: Examples, Benefits and Uses-298\" width=\"1024\" height=\"806\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-5-2.png 1024w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-5-2-300x236.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-5-2-640x504.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-5-2-768x605.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/ringcentral-live-chat-1024x806.png\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Looking for more live chat options? Consider the following:<\/span><\/p>\n<p><b>Podium, offering SMS messaging as well as text chat. <\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Podium Webchat is a great choice if you want to chat with your website visitors and have the option to do text messaging. As with other programmes, it is easy to use, and the widget can be customised to your brand. But the unique quality of Podium is that customers enter their phone number to start a conversation, allowing you another contact option after a chat. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Freshchat, the chat option for enterprises. <\/b><b><br \/>\n<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Freshchat is a superb choice if you run an enterprise and want something more than a simple live chat app. It offers the usual integration tools to enhance experiences and allows you to scale your team by way of automation and further integration. It also comes with multi-tier data security, so it is perfect for data encryption, credit card payments, security, and any needed compliance.\u00a0<\/span><\/p>\n<p><b>ChatBot, AI solution in the digital age. <\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">If you are worried that staffing levels place restrictions on what you can offer, ChatBot could be the solution. It is one of the best AI-based chat programmes that allow you to provide a virtual version of your FAQ section. The easy to use interface means you can create entire conversations for the most common scenarios that arise in your customer service interaction.\u00a0<\/span><\/p>\n<p><b>Chaport, the perfect option for startups.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Startups can often be wary of opting for major packages that will impact their balance sheets. The chart is a great choice for those smaller companies that want versatility and scalability. And if you are watching the pennies, you can take their free plan until ready to upgrade. It offers customisable widgets, basic analytics, a 30-day chat history, and support across several platforms. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15111\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-7-2.png\" alt=\"What is Live Chat? The Definitive Guide: Examples, Benefits and Uses-149\" width=\"800\" height=\"533\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-7-2.png 800w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-7-2-300x200.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-7-2-640x426.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/12\/what-is-live-chat-definitive-guide-7-2-768x512.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/MacBook-Pro-PSD-Mockup-small.png\"><span style=\"font-weight: 400;\">Image Source\u00a0<\/span><\/a><\/p>\n<h2><b>The takeaway: live chat, a messaging system for business<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you provide any form of the online offering and customer service matters to you, then <\/span><span style=\"font-weight: 400;\">live chat support<\/span><span style=\"font-weight: 400;\"> is something you must integrate into your <\/span><span style=\"font-weight: 400;\">contact centre solutions<\/span><span style=\"font-weight: 400;\">. The evidence is undeniable that it improves the <a href=\"\/gb\/en\/blog\/definitive-guide-customer-experience\/\">customer experience<\/a> and brings benefits to your company.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">A happy customer is a customer who will use your service again and again. Providing efficient <\/span><span style=\"font-weight: 400;\">business live chat<\/span><span style=\"font-weight: 400;\"> customer service allows the customer to contact you in real-time. It also lets you, as a business, increase conversion rates, see impressive ROI, and expand your customer base as word of your impressive customer experience spreads.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Integrating a <\/span><span style=\"font-weight: 400;\">live chat app<\/span><span style=\"font-weight: 400;\"> into your <\/span><span style=\"font-weight: 400;\">customer messaging software<\/span><span style=\"font-weight: 400;\"> is an easy decision, but choosing which provider to opt for may be slightly more difficult. Take time, research each provider in detail, and read customer reviews where available. Making the right choice will make a real difference to your business\u2019s profitability.<\/span><\/p>\n<p><span style=\"font-size: 24px; line-height: 30px;\">Learn more about how contact centre solutions can create a better experience for customers and agents using <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/engage\/channels\/live-chat.html\">RingCentral Live Chat<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you considering implementing live chat support within your customer contact centre? Find out everything you need to know about using live chat as a support channel for your business. &hellip; <a href=\"\/gb\/en\/blog\/what-is-live-chat\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;What is Live Chat? The Definitive Guide for Businesses&#8221;<\/span><\/a><\/p>\n","protected":false},"author":244,"featured_media":16422,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-content-hub.php","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Live Chat? The Definitive Guide for Businesses | RingCentral UK Blog<\/title>\n<meta name=\"description\" content=\"Are you considering a live chat app as part of your customer contact centre? Find out everything you need to know about using live chat for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/what-is-live-chat\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RingCentral Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Live Chat? The Definitive Guide for Businesses | RingCentral UK Blog","description":"Are you considering a live chat app as part of your customer contact centre? 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