{"id":14160,"date":"2020-11-27T10:39:47","date_gmt":"2020-11-27T10:39:47","guid":{"rendered":"\/gb\/en\/blog\/?p=14160"},"modified":"2023-01-16T12:05:51","modified_gmt":"2023-01-16T12:05:51","slug":"the-best-ecommerce-product-pages-of-2020","status":"publish","type":"post","link":"\/gb\/en\/blog\/the-best-ecommerce-product-pages-of-2020\/","title":{"rendered":"The Best Ecommerce Product Pages"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What ultimately sells your product? While there are quite a few elements that need to come together to best highlight your products. You need to think about search engine optimization (SEO), social media, and other strands of your marketing strategy. Your product page, though, is ultimately going to be what determines whether or not a user clicks on the \u201cBuy\u201d button and makes their way through the checkout process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, it may be time to revisit your eCommerce store, paying careful attention to those product pages\u2014think of these as the heart of your operation. Are they engaging? Are they easy to navigate or are they overly cluttered? Are the pictures of professional quality or are they pixelated and blurry? Even as a startup in the online world, you need to rival goliaths such as Amazon and eBay when you sell online, after all.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your <\/span><a href=\"https:\/\/www.designwizard.com\/blog\/guest-blogs\/ux-to-improve-ecommerce-conversion-rates\/\"><span style=\"font-weight: 400;\">online eCommerce store<\/span><\/a><span style=\"font-weight: 400;\"> is only as good as the way you present those products. So let\u2019s take a look at a few of the hallmarks that go into creating an effective product page.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Key Elements of an Excellent Product Page<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are of course going to be several standard elements inherent to all good product pages on an online store. It is how well you execute these elements that will determine the success of a particular page and your eCommerce platform as a whole.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Photos.<\/span><\/i><span style=\"font-weight: 400;\"> Here is where the product takes centre stage and really gets its chance to shine. Photo quality is going to be imperative when it comes to your eCommerce website. Photo variety is also extremely important. A single image of a product likely isn\u2019t going to get it done.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Descriptions.<\/span><\/i><span style=\"font-weight: 400;\"> You\u2019re not only selling a product, you\u2019re selling an experience\u2014even a lifestyle\u2014depending on the product. A sub-par copy will only turn potential buyers away from your eCommerce business. Appeal to their emotions. Tell them a story. Take them on a journey of sorts.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Product Variations.<\/span><\/i><span style=\"font-weight: 400;\"> So, for example, if there are colour or size options, you want to be sure to feature visuals of these choices. Users quickly grow frustrated when they can\u2019t see the visuals of the different product variations.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Call to Action.<\/span><\/i><span style=\"font-weight: 400;\"> Don\u2019t forget to tell your audience what you want them to do. Which is to buy, of course! That could be an \u201cadd to bag\u201d or \u201cadd to cart\u201d button. Some opt for a \u201cbuy now\u201d option. Whatever, make sure it always features on your product page template.<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">All Relevant Information.<\/span><\/i><span style=\"font-weight: 400;\"> This would include product specifications, pricing information, shipping information. Make this readily accessible on your product page. You don\u2019t want a potential buyer to have to spend precious minutes hunting around for this.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Reviews.<\/span><\/i><span style=\"font-weight: 400;\"> It\u2019s a review-driven world. Offer those testimonials right upfront. People want social proof in determining whether or not a purchase is worthy of the money being spent on it.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">The Best Ecommerce Product Pages of 2020<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Not every online store gets it right when it comes to product page layout and design. You have to achieve that optimal blend of functionality, an attractive overall look, and ease of use. This represents the perfect storm when it comes to creating an effective product page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These pages don\u2019t have to be overly complex, either. Often with eCommerce websites and online businesses of this nature, simpler can be better. You also want to ensure that all relevant information is included and that it addresses the questions that a consumer will likely have. Here are twenty eCommerce product pages that have, in many ways, get it right in 2020.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Khrio.<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14161\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-1-12.png\" alt=\"The Best Ecommerce Product Pages-479\" width=\"850\" height=\"531\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-1-12.png 850w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-1-12-300x187.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-1-12-640x400.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-1-12-768x480.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Without question, the product is the star here. It\u2019s like the boot has a storefront all of its own. The ample white space allows for a definitive contrast between the product image and the background\u2014again, helping this particular item stand out all the more. And while the details and information are minimised, they are still readily identifiable. The overall look and feel could not be simpler and yet its clean, modern feel effectively ties back into the brand.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Tag Heuer.\u00a0<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14163\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-3-12.png\" alt=\"The Best Ecommerce Product Pages-488\" width=\"850\" height=\"531\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-3-12.png 850w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-3-12-300x187.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-3-12-640x400.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-3-12-768x480.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Tag Heuer is of course all about craftsmanship and the luxury associated with its watches. With this particular product page, the user can scroll down to see multiple images showcasing the various components of the classic watch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company understands its brand and what it\u2019s known for, and they do a very good job here of playing to their strengths. Also a relatively simple design, it does what it needs to do; makes the watch look exquisite. Luxury and sophistication are very much the watchwords of this eCommerce platform.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Tokyo Bike.<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14162\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-2-3.jpg\" alt=\"The Best Ecommerce Product Pages-358\" width=\"850\" height=\"521\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-2-3.jpg 850w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-2-3-300x184.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-2-3-640x392.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-2-3-768x471.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another example of a streamlined and contemporary product page. Tokyo Bike is, as you can see, all about the bike. The images that follow when you scroll down highlight the bike\u2019s various features. The description here becomes a key element in terms of getting users to put the bike into their <a href=\"\/gb\/en\/blog\/definitions\/shopping-cart\/\">shopping cart<\/a> and checkout. It goes beyond the standard information and creates an emotional connection\u2014rider to bike.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Skinny Ties.<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14165\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-5-3.jpg\" alt=\"The Best Ecommerce Product Pages-396\" width=\"550\" height=\"673\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-5-3.jpg 550w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-5-3-245x300.jpg 245w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Not only do they tie retailers do a great job on this particular product page of showcasing the tie in a somewhat fun and whimsical way, but they also ensure that pricing is crystal clear. As is the \u201cadd to shopping cart\u201d button. The user\u2019s eye is first drawn to the tie and then by virtue of placement, page layout, and overall design, it naturally goes to the add to cart button. Simple, yet highly effective.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Apple.<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14164\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-4-11.png\" alt=\"The Best Ecommerce Product Pages-203\" width=\"640\" height=\"449\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-4-11.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-4-11-300x210.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Apple never fails to excel in terms of its eCommerce site. And with this AirPods Pro page, they once again show why they are a tech giant. It is very simple and yet the two things that need to really stand out here, do. That\u2019s the product itself and the <a href=\"\/gb\/en\/blog\/definitions\/shopping-cart\/\">shopping cart<\/a> button. With the predominance of white, that \u201cadd to bag\u201d button jumps off the page. And the way in which the AirPods are photographed and positioned is truly clever here. The business owners at Apple could sell products in their sleep.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Calpak.<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14167\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-7-2.jpg\" alt=\"The Best Ecommerce Product Pages-181\" width=\"1133\" height=\"463\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-7-2.jpg 1133w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-7-2-300x123.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-7-2-640x262.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-7-2-768x314.jpg 768w\" sizes=\"(max-width: 1133px) 100vw, 1133px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Calpak\u2019s product page offers very clear access to product information. The layout here is also easy to navigate and the use of drop-down product info headings help keep this page simple, rather than overly cluttered. The eCommerce website&#8217;s use of colour also ties nicely into the actual product, thereby giving this page an overall pleasant look and feel. One which ties into the underlying emotional experience the brand is selling.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. Mission Stone and Tile.\u00a0<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14166\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-6-11.png\" alt=\"The Best Ecommerce Product Pages-164\" width=\"968\" height=\"605\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-6-11.png 968w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-6-11-300x188.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-6-11-640x400.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-6-11-768x480.png 768w\" sizes=\"(max-width: 968px) 100vw, 968px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">What this product page gets right is the type of images it offers. Tile, after all, is not quite as sexy as some other products out there. By enabling users to scroll over photos of the tile in a finished space, audiences now have better insight into what it might look like in their own property. And a huge part of selling is getting those potential customers to envision themselves making use of the product. This product page experience does that quite well.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00a08. <\/span><span style=\"font-weight: 400;\">Figs.<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14169\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-9-1.jpg\" alt=\"The Best Ecommerce Product Pages-193\" width=\"1840\" height=\"966\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-9-1.jpg 1840w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-9-1-300x158.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-9-1-640x336.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-9-1-768x403.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-9-1-1536x806.jpg 1536w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-9-1-790x415.jpg 790w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-9-1-376x198.jpg 376w\" sizes=\"(max-width: 1840px) 100vw, 1840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"\/gb\/en\/blog\/5-ways-video-can-be-used-to-improve-the-customer-experience\/\"><span style=\"font-weight: 400;\">introduction of video<\/span><\/a><span style=\"font-weight: 400;\"> into a product page for any eCommerce store is definitely a good idea. Video not only helps bring your item to life, but lets audiences see it from just about every conceivable angle. Video, too, can supercharge your email marketing and other marketing tools.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this Figs product page, the scrub top being featured is shown in professionally done pictures on the model. But then, as the model moves around in a video, users get yet another view of the product. It does a good job in terms of promoting its comfort and wearability.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">9. Pipette.<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14168\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-8-4.png\" alt=\"The Best Ecommerce Product Pages-331\" width=\"640\" height=\"342\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-8-4.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-8-4-300x160.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For their product age, Pipette definitely went for that sentimental\/emotional pull\u2014clearly a good approach with the type of products they are selling through their online store. It is a more <\/span><a href=\"\/gb\/en\/blog\/retailers-get-personal-with-consumers\/\"><span style=\"font-weight: 400;\">personal selling experience<\/span><\/a><span style=\"font-weight: 400;\"> that we see here. The images used, and again a video comes into play, are all geared toward that concerned parent simply looking for answers as well as products.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">10. Home Depot.<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14172\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-12-3.png\" alt=\"The Best Ecommerce Product Pages-340\" width=\"640\" height=\"361\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-12-3.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-12-3-300x169.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-12-3-250x140.png 250w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another great feature of a really good product page is a <\/span><a href=\"\/gb\/en\/blog\/5-must-have-customer-service-elements-for-online-businesses\/\"><span style=\"font-weight: 400;\">questions and answers section<\/span><\/a><span style=\"font-weight: 400;\">, as seen on the product page of Home Depot; a renowned brand across the United States. Very often, people will have questions regarding information not found in the standard product info section.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, having space somewhere on your product page to address commonly asked questions about your product prevents users from having to search on a broader scale online. That, thus, keeps them on your page and makes them more likely to checkout.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">11. Brooklinen.<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14170\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-10-3.png\" alt=\"The Best Ecommerce Product Pages-490\" width=\"640\" height=\"403\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-10-3.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-10-3-300x189.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">An effective eCommerce product page will also show audiences items related to that for which they are searching. What relates to the product they\u2019re looking at? Does it pair nicely with another of your products?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Akin to bundling, by cross-selling, as this Brooklinen page does, you are giving users something else to think about and potentially consider buying. Major eCommerce solutions like Shopify, Bigcommerce, and Woocommerce make this easy to incorporate into your product pages, often by way of plugins.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">12. Zappos.<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14171\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-11-2.png\" alt=\"The Best Ecommerce Product Pages-77\" width=\"1254\" height=\"817\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-11-2.png 1254w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-11-2-300x195.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-11-2-640x417.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-11-2-768x500.png 768w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Without coming into your brick and mortar store and shopping firsthand, how are users going to see the smaller details? This Zappos <\/span><a href=\"https:\/\/www.designwizard.com\/guest-blogs\/landing-page-images\"><span style=\"font-weight: 400;\">eCommerce page<\/span><\/a><span style=\"font-weight: 400;\"> does an incredible job of giving the user as up-close-and-personal an experience as possible. The level of photography here ups the wow factor and really does draw the eye into that product. And the ability to navigate through the various colour options is definitely an added bonus.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">13. Best Made Co.\u00a0<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14173\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-13-1.png\" alt=\"The Best Ecommerce Product Pages-319\" width=\"620\" height=\"296\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-13-1.png 620w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-13-1-300x143.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Best Made Co. doesn\u2019t offer the cheapest axe on the market\u2014far from it actually. But what they do on their eCommerce pages is to highlight the integrity of not only the product but the brand and what it stands for. They tell their story and users consequently are willing to pay more because that story resonates.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">14. Graham &amp; Green.<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14174\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-14-2.png\" alt=\"The Best Ecommerce Product Pages-39\" width=\"900\" height=\"508\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-14-2.png 900w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-14-2-300x169.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-14-2-640x361.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-14-2-768x433.png 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-14-2-250x140.png 250w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Selling big-ticket items online can be somewhat tricky. Furniture especially can be a difficult online sale to make. That said, in some instances&#8211;such as can be seen on this product page&#8211;more information may be better than not enough.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This product page actually gives users a combination of photos, size guides, and video so that they can gather all relevant data and make a more informed buying decision. Putting in that credit card number, emptying your PayPal account, or using Apple Pay to the tune of a few thousand pounds is not an easy thing to do. Especially when you haven\u2019t seen or experienced the product. The trick here is to offer as much of an online \u201cexperience\u201d as possible.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">15. Bloom and Wild.<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14175\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-15-2.png\" alt=\"The Best Ecommerce Product Pages-77\" width=\"900\" height=\"520\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-15-2.png 900w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-15-2-300x173.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-15-2-640x370.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-15-2-768x444.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Flower shopping online is definitely a growing trend\u2014many new businesses are popping up daily. So how does one flower shop\u2019s product page stand out from the rest? Here is a good example. Bloom and Wild offer multiple images, incidentally <\/span><a href=\"https:\/\/www.designwizard.com\/blog\/branding\/develop-unique-brand-identity\/\"><span style=\"font-weight: 400;\">showcasing their brand<\/span><\/a><span style=\"font-weight: 400;\"> in the process. In describing the arrangement in terms of its name, its appeal, and inherent \u201cpersonality,\u201d too, the brand speaks to the emotional significance of what ordering flowers are all about.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">16. MVMT.<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14176\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-16-2.png\" alt=\"The Best Ecommerce Product Pages-249\" width=\"800\" height=\"561\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-16-2.png 800w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-16-2-300x210.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-16-2-640x449.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-16-2-768x539.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This product page keeps it simple. It highlights two very specific things by virtue of colour, contrast, and layout; the product and the call to action. They play the game brilliantly by understanding how people read and consequently approach an eCommerce page. Left to right, step by step, the elements are placed perfectly. And again, the way in which they utilise white space and colour make that message loud and clear.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">17. BoxyCharm.<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14177\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-17.jpg\" alt=\"The Best Ecommerce Product Pages-130\" width=\"750\" height=\"490\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Product pages designed to help launch new products can be more difficult to get right. BoxyCharm\u2019s landing page does a great job of getting their users interested in their new line. Not only is the design eye-catching and relevant to the core audience, but it also does a really good job of creating a sense of urgency and anticipation. Those users who already like their products or even those who are new to the brand, are apt to provide an email address based upon product appeal.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">18. Sun of a Beach.<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14178\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-18.jpg\" alt=\"The Best Ecommerce Product Pages-275\" width=\"821\" height=\"849\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-18.jpg 821w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-18-290x300.jpg 290w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-18-640x662.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-18-768x794.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-18-40x40.jpg 40w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-18-24x24.jpg 24w\" sizes=\"(max-width: 821px) 100vw, 821px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The layout is simple yet effective. And the accompanying products seen at the bottom serve not only to bolster the main product but also, given how the items are displayed, prove compelling enough to click on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this product page, the \u201cas seen on\u201d list\u2014while seemingly small\u2014does pack a powerful punch. Users are more apt to trust products and brands that have gained some national or international exposure. The logos featured do the heavy lifting on that front. The brand\u2019s fun company and domain name add to the overall experience, too.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">19. Innocent.<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14179\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-19.jpg\" alt=\"The Best Ecommerce Product Pages-254\" width=\"640\" height=\"394\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-19.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-19-300x185.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">On this page, the features of the product are key. <\/span><a href=\"https:\/\/www.designwizard.com\/template\/logos\/logos\/\"><span style=\"font-weight: 400;\">Their logo<\/span><\/a><span style=\"font-weight: 400;\"> is synonymous with certain qualities. They understand their brand, they know what their audience expects, and they deliver. With the product description, they strive to <\/span><a href=\"\/gb\/en\/blog\/customer-satisfaction-ecommerce-business\/\"><span style=\"font-weight: 400;\">connect more meaningfully<\/span><\/a><span style=\"font-weight: 400;\"> and authentically with consumers\u2014the copy definitely reflects this. And the unique way in which the important selling points are highlighted really does take this product page where it needs to go.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">20. Nordstrom.<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14180\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-20.jpg\" alt=\"The Best Ecommerce Product Pages-39\" width=\"620\" height=\"366\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-20.jpg 620w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/11\/the-best-ecomm-product-pages-2020-20-300x177.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A product page that represents the Nordstrom brand quite well, the above example does a very good job of blending all elements so that the design is far more cohesive and pleasing to the eye. Colour palette is key here and, as a result, the product actually looks even more appealing. The other key component of this particular product page is the \u201cback to results\u201d function. Including this feature is critical, as users grow weary of having to start from scratch.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Ecommerce Store Trends to Watch Out For<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ecommerce, as with anything else, is constantly evolving. Keeping up with the trends year to year is going to mean the difference between your online business being competitive or falling flat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the above examples, we have seen product pages that make effective use of design, photography, branding, layout, and content, among other elements. What are some of the other trends you can expect to see in the months and year to come?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. 360-degree product spins.<\/span><span style=\"font-weight: 400;\"> Using models and video is always going to be important. Giving consumers the ability to use their own cameras to perform 360-degree spins of the product, though, and in this way manipulate angles themselves is going to be a pretty important factor in taking product pages to that next level.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. Include a story.<\/span><span style=\"font-weight: 400;\"> Authenticity is something everyone prizes. The more of a connection you can forge between your audience and the product in question, the better chance they will go ahead and put that product into their cart. Think about how to customize your product pages to suit <\/span><i><span style=\"font-weight: 400;\">your <\/span><\/i><span style=\"font-weight: 400;\">audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/engage\/channels\/live-chat.html\">Live chat<\/a> options.<\/span><span style=\"font-weight: 400;\"> If your product page or eCommerce store doesn\u2019t already have a <\/span><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/engage\/channels\/live-chat.html\"><span style=\"font-weight: 400;\">live chat<\/span><\/a><span style=\"font-weight: 400;\"> feature, you should definitely include one. This helps tremendously to streamline the <\/span><a href=\"\/gb\/en\/blog\/ecommerce-customer-journey-mistakes\/#ring-uk\"><span style=\"font-weight: 400;\">customer journey<\/span><\/a><span style=\"font-weight: 400;\"> and provide real-time customer support.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If visitors have questions about the product, about shipping rates, dropshipping, or return policies, for instance, giving them the ability to ask those questions directly on the product page is only going to help you make that sale. The less hassle they encounter, the more likely they are to convert.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4. Add to the wishlist function.<\/span><span style=\"font-weight: 400;\"> Most product pages contain some form of add to bag or add to shopping cart feature. Not all, however, have gotten on the add to wishlist bandwagon. This only makes it that much easier for the buyer to quickly and easily return to that particular product page when they have finally made their purchasing decision.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5. Cross-sells and upsells.<\/span><span style=\"font-weight: 400;\"> As mentioned earlier, offering users a variety of products similar to the one they may be purchasing is a strategy that could lead to even more sales. Upselling at checkout is also a growing trend. Maybe they\u2019ve chosen to purchase a lower-end product. Why not show them a higher-end version? If it is priced right, they just might go for it. The improved margins on the more costly product could make all the difference to small businesses.\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">In Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your eCommerce store is only as good as your product pages. If those pages aren\u2019t getting the job done by way of presenting the user with a <\/span><a href=\"\/gb\/en\/blog\/definitive-guide-customer-experience\/\"><span style=\"font-weight: 400;\">customer experience<\/span><\/a><span style=\"font-weight: 400;\"> that compels them to buy, then there is a glitch in the system somewhere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spending some time to clean up that product page, make it more engaging, and easier to navigate\u2014both on desktop and mobile devices\u2014is only going to serve you well down the road. Not to mention, helping you to boost that bottom line! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What ultimately sells your product? While there are quite a few elements that need to come together to best highlight your products. You need to think about search engine optimization &hellip; <a href=\"\/gb\/en\/blog\/the-best-ecommerce-product-pages-of-2020\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;The Best Ecommerce Product Pages&#8221;<\/span><\/a><\/p>\n","protected":false},"author":244,"featured_media":16816,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-content-hub.php","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Best Ecommerce Product Pages | RingCentral UK Blog<\/title>\n<meta name=\"description\" content=\"Not every online store gets it right when it comes to product page layout and design. You have to achieve that optimal blend of functionality, an attractive overall look, and ease of use. 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Here are twenty eCommerce product pages that have, in many ways, get it right.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/the-best-ecommerce-product-pages-of-2020\/","twitter_misc":{"Written by":"RingCentral Team","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":":\/gb\/en\/blog\/the-best-ecommerce-product-pages-of-2020\/#article","isPartOf":{"@id":"\/gb\/en\/blog\/the-best-ecommerce-product-pages-of-2020\/"},"author":{"name":"RingCentral Team","@id":"\/gb\/en\/blog\/#\/schema\/person\/cc4f043d2b478862a8622c28b0ebd08c"},"headline":"The Best Ecommerce Product Pages","datePublished":"2020-11-27T10:39:47+00:00","dateModified":"2023-01-16T12:05:51+00:00","mainEntityOfPage":{"@id":"\/gb\/en\/blog\/the-best-ecommerce-product-pages-of-2020\/"},"wordCount":2770,"commentCount":0,"publisher":{"@id":"\/gb\/en\/blog\/#organization"},"articleSection":["Retail"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":[":\/gb\/en\/blog\/the-best-ecommerce-product-pages-of-2020\/#respond"]}]},{"@type":"WebPage","@id":"\/gb\/en\/blog\/the-best-ecommerce-product-pages-of-2020\/","url":":\/gb\/en\/blog\/the-best-ecommerce-product-pages-of-2020\/","name":"The Best Ecommerce Product Pages | RingCentral UK Blog","isPartOf":{"@id":"\/gb\/en\/blog\/#website"},"datePublished":"2020-11-27T10:39:47+00:00","dateModified":"2023-01-16T12:05:51+00:00","description":"Not every online store gets it right when it comes to product page layout and design. 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