{"id":14142,"date":"2021-01-21T09:00:28","date_gmt":"2021-01-21T09:00:28","guid":{"rendered":"\/gb\/en\/blog\/?p=14142"},"modified":"2021-05-07T15:16:09","modified_gmt":"2021-05-07T14:16:09","slug":"top-b2b-ecommerce-software","status":"publish","type":"post","link":"\/gb\/en\/blog\/top-b2b-ecommerce-software\/","title":{"rendered":"Top B2B eCommerce Software"},"content":{"rendered":"

Having an online presence is no longer a \u2018nice-to-have\u2019; it\u2019s become a necessity for all businesses so that they can reach people and expand their brand. This includes B2B or business-to-business companies, many of whom have been busy <\/span>transitioning to digital <\/span><\/a>over the last few years.\u00a0<\/span><\/p>\n

According to a <\/span>recent report<\/span><\/a>, global B2B eCommerce is soon predicted to be worth \u00a35.2 trillion – that’s twice the increase that\u2019s been forecast for business-to-consumer (B2C) eCommerce.\u00a0<\/span><\/p>\n

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This huge uptake in online B2B eCommerce has been driven in part by businesses realising the increased efficiencies of having their own online store. All types of sellers, from manufacturers and wholesalers to distributors, are benefiting from being able to conduct business online.\u00a0<\/span><\/p>\n

The increasing availability of cloud computing platforms is making it easier for B2B companies to build and manage their online presence. Thereby ensuring B2B buyers get the seamless consumer-like experience they\u2019ve long been demanding and which they get from the likes of Amazon or eBay in their personal lives.\u00a0<\/span><\/p>\n

What is B2B Ecommerce Software?<\/strong><\/h2>\n

B2B eCommerce software enables B2B merchants to host eCommerce websites and generate transactions online. It\u2019s the technology that helps manage everything from inventory and sales to tax calculation, as well as streamline marketing activities. It\u2019s basically both the initial website builder and the engine behind the scenes of the <\/span>online business<\/span><\/a>.\u00a0<\/span><\/p>\n

B2B eCommerce software differs from B2C software because each has a different set of target customers and therefore requires different strategies to interact with them. B2B businesses aren\u2019t encouraging customers to get out their credit card or enter PayPal details to purchase an item. The motive of a B2B commerce platform is to attract businesses and form a long term alliance with them.\u00a0<\/span><\/p>\n

A dedicated B2B platform should help either large or small businesses establish a direct channel with customers, improve conversion rates, and boost brand awareness.\u00a0<\/span><\/p>\n

There are two principal types of B2B eCommerce software:<\/span><\/p>\n

On-premises B2B eCommerce software<\/strong><\/h3>\n

This is installed and managed by onsite employees who take care of manual updates, fix issues, and troubleshoot. This type of software may have some appeal to eCommerce retailers because it offers an extra layer of flexibility over hosted solutions.<\/span><\/p>\n

SaaS hosted eCommerce platforms.<\/strong><\/h3>\n

Software as a Service is a hosted solution and is more hands-off from a technical point of view.<\/span><\/p>\n

Hosted eCommerce solutions have evolved enormously over the past few years, and cloud-based platforms now offer users high degrees of customisation and flexibility.\u00a0<\/span><\/p>\n

For this reason, more and more B2B companies are adopting cloud-based and open-source platforms\u2014since it saves time and money on installing or developing in-house software.\u00a0<\/span><\/p>\n