{"id":13954,"date":"2020-12-16T04:31:52","date_gmt":"2020-12-16T04:31:52","guid":{"rendered":"\/gb\/en\/blog\/?p=13954"},"modified":"2023-01-16T14:24:55","modified_gmt":"2023-01-16T14:24:55","slug":"guide-to-ecommerce-marketing-strategies","status":"publish","type":"post","link":"\/gb\/en\/blog\/guide-to-ecommerce-marketing-strategies\/","title":{"rendered":"Guide to eCommerce Marketing Strategies"},"content":{"rendered":"

It\u2019s no secret that there\u2019s been a dramatic change to the way we shop.\u00a0<\/span><\/p>\n

The days of strolling the high streets have been replaced with scrolling eCommerce websites. Whether it be just browsing, doing research, or actually making a purchase, shopping is now synonymous with the internet. So much so that <\/span>98% of global consumers<\/span><\/a> shop online.\u00a0<\/span><\/p>\n

But with nearly every industry selling their products in the digital marketplace, what\u2019s the best way for your online store to reach customers and drive sales?<\/span><\/p>\n

The eCommerce takeover has challenged long-standing retail marketing strategies, making way for new approaches to promoting products and<\/span> winning over customers<\/span><\/a>. In this guide, we\u2019ll cover effective eCommerce marketing strategies for your online business<\/a>, including tips and best practices for implementing each strategy successfully.\u00a0<\/span><\/p>\n

What is Ecommerce Marketing?<\/strong><\/h2>\n

Ecommerce marketing is the act of promoting your online store to increase sales.<\/span><\/p>\n

This includes strategies and tactics focused on building brand awareness, driving traffic and generating leads, and converting visitors into paying customers. These efforts can span across several marketing channels, using both paid and non-paid promotions, and a variety of content types.\u00a0<\/span><\/p>\n

Below, we\u2019ll discuss the different types of eCommerce marketing and the strategies that you can use for your own store.<\/span><\/p>\n

Types of Ecommerce Marketing<\/strong><\/h2>\n

Setting an eCommerce marketing strategy depends on several factors, including advertising budgets, target audiences, product types, and promotional materials. And with new marketing channels becoming readily available, such as social media platforms or updates to search engine advertising, strategies are bound to change continuously.\u00a0<\/span><\/p>\n

In short, there\u2019s no one perfect eCommerce marketing plan<\/a> to follow. Instead, it will be a mix-and-match of different types of marketing tactics and strategies.<\/span><\/p>\n

Here are the most common strategies used by eCommerce marketers.<\/span><\/p>\n

1. Paid Advertising<\/strong><\/h3>\n

Paid advertising is considered an essential part of most eCommerce marketing efforts.\u00a0<\/span><\/p>\n

Commonly referred to as pay-per-click (PPC) advertising, this type of marketing uses paid ads to reach audiences and promote products. With PPC campaigns, brands pay an advertising network any time audiences interact with their ad, whether that be an impression or a click.\u00a0<\/span><\/p>\n

\"paid-advertising-ecommerce-marketing-strategies\"<\/p>\n

Source: <\/span><\/i>Google<\/span><\/i><\/a><\/p>\n

PPC advertising is an effective path to your target audiences, as well as to be seen by potential customers who may not know about your brand yet. For example, a luggage company could pay Google to show their ad anytime someone searches for \u201cBest Weekend Luggage\u201d. This not only puts the product in front of high-quality leads whose intent it is to find luggage, but it also builds brand awareness to those not yet familiar with this particular brand.\u00a0<\/span><\/p>\n

Additionally, PPC advertising tends to be quicker and more measurable than other digital marketing tools. It allows brands to get at the top of search results and rank above competitors in a shorter time period, especially in comparison to SEO. It also provides valuable insights into how effective your ads are. Networks like Google and Facebook provide extensive data into where your ads are being seen and by whom. Qualitative data like what images or copy are more effective and the overall ROI of your PPC campaigns is also available.<\/span><\/p>\n

\"paid-advertising-on-facebook\"<\/p>\n

Source: <\/span><\/i>Facebook<\/span><\/i><\/a><\/p>\n

There are many different types of PPC campaigns; the most common include:<\/span><\/p>\n