{"id":12697,"date":"2020-10-22T11:00:37","date_gmt":"2020-10-22T10:00:37","guid":{"rendered":"\/gb\/en\/blog\/?p=12697"},"modified":"2025-04-11T01:06:15","modified_gmt":"2025-04-11T00:06:15","slug":"what-is-a-webinar","status":"publish","type":"post","link":"\/gb\/en\/blog\/what-is-a-webinar\/","title":{"rendered":"What is a Webinar (and How To Do It Right)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It\u2019s easy to engage people when they\u2019re in the room. Eye contact, hand gestures, and diction will get you a long way. You can bounce off the people that you\u2019re speaking to in real-time and gain a good rapport. Encouraging nods and smiles boost your confidence and confirm that you\u2019re holding their attention.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hosting a <\/span><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/office\/features\/online-meetings\/webinar.html\"><span style=\"font-weight: 400;\">webinar<\/span><\/a><span style=\"font-weight: 400;\"> is a little different. Derived from the word \u201cseminar\u201d, the meaning of the word is pretty self-explanatory: it\u2019s an online seminar. 95% of organisations say that webinars represent a key part of their marketing efforts (<\/span><a href=\"https:\/\/elearningindustry.com\/live-online-learning-webinar-vs-virtual-classroom\"><span style=\"font-weight: 400;\">source<\/span><\/a><span style=\"font-weight: 400;\">). They have become rapidly popular in universities, workplaces, and networking events.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-12818 size-1536x1536\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/hosting-a-webinar-1536x1024.jpg\" alt=\"hosting a webinar\" width=\"840\" height=\"560\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/hosting-a-webinar-1536x1024.jpg 1536w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/hosting-a-webinar-300x200.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/hosting-a-webinar-640x427.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/hosting-a-webinar-768x512.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/hosting-a-webinar.jpg 2048w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Have you been asked to host a webinar or a similar online event? The thought can be a little daunting. Knowing that there are hundreds or even thousands of people watching can be anxiety-inducing. You\u2019ll need to manage technical difficulties and ensure that everything goes smoothly. This guide will help to explain the benefits of webinars, how to plan them, and ultimately everything you should do to get them right.\u00a0<\/span><\/p>\n<h2><strong>What is a Business Webinar?\u00a0<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12846 size-1536x1536\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-business-webinar-1536x864.jpg\" alt=\"what-is-a-business-webinar\" width=\"840\" height=\"473\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-business-webinar-1536x864.jpg 1536w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-business-webinar-300x169.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-business-webinar-640x360.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-business-webinar-768x432.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-business-webinar-250x140.jpg 250w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-business-webinar.jpg 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A business webinar is the same as any other webinar. It\u2019s just that it\u2019s used to boost a business. Business webinars can be used for a number of reasons, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Providing customer support<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Educating customers to increase customer satisfaction<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Q&amp;A sessions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Launching new products<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Most business webinars are live. However, they can be automated, too. In 2019, <\/span><a href=\"https:\/\/learn.demio.com\/how-five-innovative-businesses-are-using-automated-webinars-to-grow\/\"><span style=\"font-weight: 400;\">Demio<\/span><\/a><span style=\"font-weight: 400;\"> interviewed 100 of the top software companies. It turned out that over 46% of the companies didn\u2019t even know that automated webinars were possible. While businesses vary in their techniques, the research found that a combination of live and automated webinars works best at engaging customers.\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12707 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-10-3.png\" alt=\"What is a Webinar (and How To Do It Right)-12\" width=\"1798\" height=\"836\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-10-3.png 1798w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-10-3-300x139.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-10-3-640x298.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-10-3-768x357.png 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-10-3-1536x714.png 1536w\" sizes=\"(max-width: 1798px) 100vw, 1798px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/learn.demio.com\/how-five-innovative-businesses-are-using-automated-webinars-to-grow\/\"><span style=\"font-weight: 400;\">demio.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">So, what are the benefits of business webinars?\u00a0<\/span><\/p>\n<h2><strong>Benefits of Business Webinars<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12847 size-1536x1536\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-are-the-benefits-of-business-webinars-1536x864.jpg\" alt=\"what-are-the-benefits-of-business-webinars\" width=\"840\" height=\"473\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-are-the-benefits-of-business-webinars-1536x864.jpg 1536w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-are-the-benefits-of-business-webinars-300x169.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-are-the-benefits-of-business-webinars-640x360.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-are-the-benefits-of-business-webinars-768x432.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-are-the-benefits-of-business-webinars-250x140.jpg 250w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-are-the-benefits-of-business-webinars.jpg 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">All businesses should start incorporating webinars. There are plenty of benefits and the rewards will be clear.\u00a0<\/span><\/p>\n<h3><strong>1. Building brand authority and trust.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">All customers want to believe in your product or services. But they might be a little skeptical. Can they trust your brand?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Webinars can be a great way to build your brand and develop a rapport with potential customers. You can answer specific questions and provide live demonstrations via conferencing or <a href=\"https:\/\/www.webinarsoftware.org\/best-webinar-software\/\">webinar software<\/a>. You can tell your customers about the benefits of your products instead of making them read the chunky text. And, most importantly, you can show off your employees as reliable and <\/span><a href=\"\/gb\/en\/blog\/empathetic-selling-how-to-prospect-during-a-pandemic\/#ring-uk\"><span style=\"font-weight: 400;\">empathetic<\/span><\/a><span style=\"font-weight: 400;\">, building trust between them and your customers.\u00a0\u00a0<\/span><\/p>\n\t<div class=\"cta-banner  CID-2FdM5dTp IID-6a4673a4346dc\"\r\n\t\tdata-dl-custom-type=\"ctaButton\">\r\n\t\t<div class=\"cta-banner-img-wrap\">\r\n\t\t\t<div class=\"cta-banner-img\" style=\"background-image:url(\/gb\/en\/blog\/wp-content\/uploads\/2020\/05\/colleagues-discussing-during-video-conference-in-meeting-room.jpg)\"><\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"cta-body\" data-dl-custom-type=\"ctaButton\">\r\n\t\t\t<span class=\"cta-sub-heading\">Communication tools for the modern business<\/span>\r\n\t\t\t<h3 class=\"cta-heading\">A single communications platform<\/h3>\r\n\t\t\t<p>Find out what a complete <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/office\/unified-communications.html\">UCaaS<\/a> solution with enterprise <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/office\/features\/voip\/overview.html\">VoIP<\/a> capabilities can do for your business.<\/p>\r\n\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\thref=\"https:\/\/www.ringcentral.com\/gb\/en\/office\/unified-communications.html\" class=\"btn btn-primary\"\r\n\t\t\t\ttarget=\"_blank\" rel=\"noopener\" data-dl-additional-info=\"A single communications platform\"\r\n\t\t\t\tdata-dl-name=\"A single communications platform | Learn more\">Learn more<\/a>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\t\n<h3><strong>2. Generating sales.\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The best webinars can be great for boosting sales. How? Take the Canadian company <\/span><a href=\"https:\/\/www.shopify.co.uk\/free-trial?&amp;term=shopify&amp;Network=Search&amp;SiteTarget=&amp;mt=e&amp;adid=328328049569&amp;adpos=&amp;CampaignId=1681994799&amp;branded_enterprise=1&amp;BOID=brand&amp;gclid=CjwKCAjwlID8BRAFEiwAnUoK1eB7E9HOkFWfjDsWnrz8HXXULu5njl--Skg40sH1ptSyFO8i36c2LBoCc1cQAvD_BwE\"><span style=\"font-weight: 400;\">Shopify<\/span><\/a><span style=\"font-weight: 400;\">, for example. It uses webinars to get people to sign up to their free trial by putting a banner in the sidebar on their website. This promotes the latest webinar event. When the person signs up to the event, they receive an email giving more information and explaining why the webinar will be useful. At the bottom of the email, they encourage the recipient to sign up for their free trial.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12711 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-13-2.png\" alt=\"What is a Webinar (and How To Do It Right)-94\" width=\"1000\" height=\"718\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-13-2.png 1000w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-13-2-300x215.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-13-2-640x460.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-13-2-768x551.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image from <\/span><a href=\"https:\/\/learn.demio.com\/how-five-innovative-businesses-are-using-automated-webinars-to-grow\/\"><span style=\"font-weight: 400;\">demio.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">How does this boost sales? Simple. Free trials often lead to purchases. Once a customer has tried the software, they\u2019ll see how great it is and pay for a proper subscription. Simple. The useful webinar hooks the visitor and turns them into a lead.\u00a0\u00a0<\/span><\/p>\n<h3><strong>3. Improving search engine rankings.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Search engine rankings are important, any marketer will tell you that. The higher you rank on Google, the easier your business is to find. So how can webinars or webcasts help?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s pretty straightforward. Ranking highly relies on posting lots of content. Once you\u2019ve hosted an hour-long webinar, you can break it up into lots of ten-minute chunks. That then provides you with content to post throughout a two week period across a multitude of social media channels. By using backlinks and keywording, you can tailor these to attract customers.\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12709 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-12-2.png\" alt=\"What is a Webinar (and How To Do It Right)-240\" width=\"1200\" height=\"565\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-12-2.png 1200w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-12-2-300x141.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-12-2-640x301.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-12-2-768x362.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image from <\/span><a href=\"https:\/\/infographicworld.com\/seo-why-seo-important\/\"><span style=\"font-weight: 400;\">infographicworld.com<\/span><\/a><\/p>\n<h2><strong>How to Plan a Webinar<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now you know why you should host a webinar, you\u2019re probably wondering how to actually do it. A great webinar doesn\u2019t happen by accident. It relies on an effective format, good organisation, and teamwork. You\u2019ll need to communicate with your colleagues and make sure everyone knows their role in the process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how should you plan a webinar?\u00a0\u00a0\u00a0<\/span><\/p>\n<h3><em><span style=\"font-weight: 400;\">Pre-planning a webinar.<\/span><\/em><\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12848 size-1536x1536\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/how-to-plan-a-webinar-1536x864.jpg\" alt=\"how-to-plan-a-webinar\" width=\"840\" height=\"473\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/how-to-plan-a-webinar-1536x864.jpg 1536w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/how-to-plan-a-webinar-300x169.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/how-to-plan-a-webinar-640x360.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/how-to-plan-a-webinar-768x432.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/how-to-plan-a-webinar-250x140.jpg 250w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/how-to-plan-a-webinar.jpg 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<h3><strong>1. Find the idea.\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you want your webinar to go smoothly, you\u2019ll need to know exactly what the idea behind it is. What\u2019s the purpose of the webinar? Who are you trying to engage? What will webinar attendees gain from watching it?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the <\/span><a href=\"https:\/\/elearningbrothers.com\/blog\/webinar-wait-you-made-that-in-powerpoint\/\"><span style=\"font-weight: 400;\">Elearning Brothers\u2019<\/span><\/a><span style=\"font-weight: 400;\"> webinar: \u201cWait\u2026 You made that in PowerPoint?\u201d. The title alone makes the topic and theme of the webinar extremely clear. The company cleverly used the webinar to promote and show off all the features of PowerPoint\u2026 While <\/span><b>using<\/b><span style=\"font-weight: 400;\"> PowerPoint. By <\/span><a href=\"\/gb\/en\/blog\/the-ultimate-list-of-screen-sharing-apps-and-software\/\"><span style=\"font-weight: 400;\">screen sharing<\/span><\/a><span style=\"font-weight: 400;\"> and playing around on the program, they very clearly set the scene and engaged the audience.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12708 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-11-3.png\" alt=\"What is a Webinar (and How To Do It Right)-186\" width=\"800\" height=\"350\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-11-3.png 800w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-11-3-300x131.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-11-3-640x280.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-11-3-768x336.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/elearningbrothers.com\/blog\/webinar-wait-you-made-that-in-powerpoint\/\"><span style=\"font-weight: 400;\">elearningbrothers.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Generally, with ideas for webinars, the more specific the better. People know what they want. They want web seminars that answer questions specific to their pain points. If it\u2019s a general overview they might not be interested in. Don\u2019t fill the webinar with a waffle. If someone wants to learn how to use PowerPoint, they\u2019ll attend the webinar. <\/span><\/p>\n<h3><strong>2. Choose your speakers.\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s important to make sure you pick someone who will be confident speaking in front of hundreds of people with little more than a whiteboard for the company. While it\u2019s not like speaking in an auditorium or lecture theatre, your speakers will still need to have a good stage presence and know-how to keep the webinar engaging. This means speaking with enunciation, being passionate, and encouraging interactivity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your speaker should also have a good amount of knowledge on the topic. If not, they could easily become flustered or present your brand in a negative light. Bear in mind that most webinars have a Q&amp;A at the end, so it\u2019s not just a case of saying what\u2019s written down. Your speaker will need to demonstrate their expertise and not be phased by going off-script.\u00a0\u00a0<\/span><\/p>\n\t<div class=\"cta-banner  CID-2FdM5dTp IID-6a4673a43471c\"\r\n\t\tdata-dl-custom-type=\"ctaButton\">\r\n\t\t<div class=\"cta-banner-img-wrap\">\r\n\t\t\t<div class=\"cta-banner-img\" style=\"background-image:url(\/gb\/en\/blog\/wp-content\/uploads\/2018\/08\/ucaas-component-digital-transformation-300x200.jpg)\"><\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"cta-body\" data-dl-custom-type=\"ctaButton\">\r\n\t\t\t<span class=\"cta-sub-heading\">Complete business communications system<\/span>\r\n\t\t\t<h3 class=\"cta-heading\">Find out more about RingCentral solutions<\/h3>\r\n\t\t\t<p>Call management, conferencing, HD video meetings, and team messaging in one collaborative solution.<\/p>\r\n\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\thref=\"https:\/\/www.ringcentral.com\/gb\/en\/\" class=\"btn btn-primary\"\r\n\t\t\t\ttarget=\"_blank\" rel=\"noopener\" data-dl-additional-info=\"Find out more about RingCentral solutions\"\r\n\t\t\t\tdata-dl-name=\"Find out more about RingCentral solutions | Learn more\">Learn more<\/a>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\t\n<h3><strong>3. Pick the format.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s no one webinar format. Webinars can be formatted however you like. You might have one speaker or make it a conversation between two people. It could be a conference format with a panel of speakers and a Q&amp;A, as <\/span><a href=\"https:\/\/www.gotostage.com\/channel\/f3f7471ffe684ba481fd2c16e4fd896d\/recording\/00cfa84b9ae54d24af4014b6f20e580b\/watch\"><span style=\"font-weight: 400;\">this webinar<\/span><\/a><span style=\"font-weight: 400;\"> on software localisation by Wordbee. A panel setting can be effective as it creates a personal feel while displaying a number of expert voices.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12700 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/webinar-screen-app.png\" alt=\"What is a Webinar (and How To Do It Right)-164\" width=\"1558\" height=\"1040\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/webinar-screen-app.png 1558w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/webinar-screen-app-300x200.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/webinar-screen-app-640x427.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/webinar-screen-app-768x513.png 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/webinar-screen-app-1536x1025.png 1536w\" sizes=\"(max-width: 1558px) 100vw, 1558px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image from <\/span><a href=\"https:\/\/www.gotostage.com\/channel\/f3f7471ffe684ba481fd2c16e4fd896d\/recording\/00cfa84b9ae54d24af4014b6f20e580b\/watch\"><span style=\"font-weight: 400;\">gotostage.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Whatever you go for, you\u2019ll need to make sure that the panel suits your idea. A panel webinar, for example, works well if you\u2019re asking a significant question and want to hear a number of different viewpoints. If you\u2019re showing how a service works, a maximum of one or two speakers might be better for clarity and ease. Show brand awareness, too, and ensure the format fits your business&#8217;s voice and tone.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12698 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/intercom-presentation.png\" alt=\"What is a Webinar (and How To Do It Right)-485\" width=\"1160\" height=\"444\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/intercom-presentation.png 1160w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/intercom-presentation-300x115.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/intercom-presentation-640x245.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/intercom-presentation-768x294.png 768w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Image from <\/span><a href=\"https:\/\/danielwaas.com\/great-webinar-examples\/\"><span style=\"font-weight: 400;\">danielwaas.com<\/span><\/a><\/p>\n<h3><strong>4. Write your script.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Speaking of the script, your next pre-webinar task is to write one. Even if your speaker is confident ad-libbing, it\u2019s better to have a script to follow just in case. You don\u2019t want the webinar to be an hour longer or shorter than planned. And they\u2019ll need to match what they\u2019re saying to the slides they\u2019re showing on the screen.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12702 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-5-3.jpg\" alt=\"What is a Webinar (and How To Do It Right)-16\" width=\"1999\" height=\"1333\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-5-3.jpg 1999w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-5-3-300x200.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-5-3-640x427.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-5-3-768x512.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-5-3-1536x1024.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Image from <\/span><a href=\"https:\/\/unsplash.com\/photos\/s9CC2SKySJM\"><span style=\"font-weight: 400;\">Unsplash.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">So, how do you write a good webinar script?\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Keep it natural.<\/b><span style=\"font-weight: 400;\"> While a script template like this one from <\/span><a href=\"https:\/\/myownconference.com\/blog\/en\/index.php\/webinar-script\/\"><span style=\"font-weight: 400;\">myownconference.com<\/span><\/a><span style=\"font-weight: 400;\"> can be useful, you don\u2019t want to sound like a robot. Leave space for some witty comments and ad-libbing so you don\u2019t come across as dull or monotonous.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Watch other webinars.<\/b><span style=\"font-weight: 400;\"> Once you know your idea for your own webinar and have assessed who your audience will be, try to find some similar free webinars to see what they talked about. Don\u2019t copy their script, but assess what worked well and try to expand on things that didn\u2019t.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Practise. <span style=\"font-weight: 400;\">The best scripts don\u2019t sound obviously scripted, so practise saying it out loud. Does the sentence feel clunky? Is it something you might stumble over if you\u2019re a little nervous? Keep the phrasing simple and practise it a few times before the webinar.\u00a0<\/span><\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><em><span style=\"font-weight: 400;\">Promoting your webinar.<\/span><\/em><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12849 size-1536x1536\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/how-to-promote-a-webinar-1536x864.jpg\" alt=\"how-to-promote-a-webinar\" width=\"840\" height=\"473\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/how-to-promote-a-webinar-1536x864.jpg 1536w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/how-to-promote-a-webinar-300x169.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/how-to-promote-a-webinar-640x360.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/how-to-promote-a-webinar-768x432.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/how-to-promote-a-webinar-250x140.jpg 250w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/how-to-promote-a-webinar.jpg 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><b> Social media.<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Social media is one of the best places to promote a webinar and aid lead generation. Start by searching how others have created promotional content on their social media channels. Mimic what they\u2019ve done and worked out what is most effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media is a visual game. Images perform much better than blocks of texts. So, find some copyright-free images and make them stand out. Or make your own.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media also works well under time pressure. It\u2019s something that people check regularly, and they often respond to updates or countdowns. That being said, you don\u2019t want to bang your audience over the head with it. So, find a way to remind your following about the webinar and count down in a fun way that encourages them to join in.\u00a0<\/span><\/p>\n<ol start=\"2\">\n<li><b> Email.<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Most companies will create an email campaign for their webinar. What does this mean? Firstly, you can email your event to any existing customers. Use a catchy subject line to intrigue them into clicking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also create an email campaign for those who sign up to attend. This helps with onboarding by giving them more detailed information about the webinar and ensuring they actually watch it. They will become more invested in the event and might recommend it to friends or colleagues, too.\u00a0<\/span><\/p>\n<ol start=\"3\">\n<li><b> Your website.<\/b><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12704 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-7-1.png\" alt=\"What is a Webinar (and How To Do It Right)-442\" width=\"560\" height=\"315\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-7-1.png 560w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-7-1-300x169.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-7-1-250x140.png 250w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image from <\/span><a href=\"https:\/\/artplusmarketing.com\/what-makes-the-perfect-call-to-action-5d7bb6c7a61b\"><span style=\"font-weight: 400;\">artplusmarketing.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Your website is your biggest promotional tool. You should use it to promote the webinar and try to get people\u2019s attention. Adding a call to action button at the bottom of a landing page means that people can find information about the webinar easily. Those looking to make a purchase or enquire about your services will find out about the event, quickly spreading awareness.\u00a0<\/span><\/p>\n<p><a href=\"\/gb\/en\/blog\/5-ways-video-can-be-used-to-improve-the-customer-experience\/\"><span style=\"font-weight: 400;\">Video improves customer experience<\/span><\/a><span style=\"font-weight: 400;\">, so new and existing customers will want to see that you are hosting a webinar. Make sure all registrants see it.\u00a0<\/span><\/p>\n<h3><em><span style=\"font-weight: 400;\">Staging the webinar.<\/span><\/em><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12851 size-1536x1536\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/staging-a-webinar-1-1536x864.jpg\" alt=\"staging-a-webinar\" width=\"840\" height=\"473\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/staging-a-webinar-1-1536x864.jpg 1536w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/staging-a-webinar-1-300x169.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/staging-a-webinar-1-640x360.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/staging-a-webinar-1-768x432.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/staging-a-webinar-1-250x140.jpg 250w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/staging-a-webinar-1.jpg 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<ol>\n<li><b> Choose the right webinar platform.<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">A webinar platform is where your webinar will go. It\u2019s like the auditorium for your lecture or conference room B for your team meeting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to use the right <\/span><a href=\"https:\/\/www.ventureharbour.com\/webinar-software-10-best-webinar-platforms-compared\/\"><span style=\"font-weight: 400;\">webinar platform<\/span><\/a><span style=\"font-weight: 400;\">. There are lots of paid and free webinar platforms to choose from. It\u2019s important to determine what level of functionality you want from your webinar platform. Working out the size of your attendee list will help, as some platforms have a restricted amount of viewers.\u00a0<\/span><\/p>\n<ol start=\"2\">\n<li><b> Prep your space.<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">While you aren\u2019t speaking to your attendees in person, it\u2019s important to prep space you\u2019ll be in. Your background is important. A polished and professional background shows that you mean business.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12699 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/businessman-webinar.png\" alt=\"What is a Webinar (and How To Do It Right)-303\" width=\"1322\" height=\"876\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/businessman-webinar.png 1322w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/businessman-webinar-300x199.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/businessman-webinar-640x424.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/businessman-webinar-768x509.png 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/businessman-webinar-743x493.png 743w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/businessman-webinar-1000x664.png 1000w\" sizes=\"(max-width: 1322px) 100vw, 1322px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image from <\/span><a href=\"https:\/\/www.apollo-magazine.com\/jon-snow-channel-4-bookshelves\/\"><span style=\"font-weight: 400;\">apollo-magazine.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Generally, a clear space is best. You don\u2019t want distracting clutter in the background of your webinar presentation. However, sometimes it can be nice to have something aesthetic in the background. Some speakers like to position themselves in front of a bookshelf to add some colour and texture. It also presents you as an intelligent person who does their reading. <\/span><a href=\"https:\/\/www.facebook.com\/watch\/?v=3200008223556867\"><span style=\"font-weight: 400;\">Andy from Baked Bean Media<\/span><\/a><span style=\"font-weight: 400;\"> has some more tips on how to create an effective background.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And here are some things to avoid in the background of your webinar:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hanging laundry: dirty or clean, this is a messy and unprofessional background. Your attendees don\u2019t want to see your underwear. It will make them uncomfortable.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personal photographs: this not only seems unprofessional but also shares personal information about yourself that an attendee shouldn\u2019t know. Keep photos of your children and family out of the shot<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your bed: if you\u2019re living in a flatshare, you might find yourself working from your bedroom. However, when hosting a webinar, having your bed in the background isn\u2019t professional. It implies that you\u2019ve only just woken up. Host your webinar in another room, or at least angle the camera so your bed can\u2019t be seen. <\/span><b><\/b><\/li>\n<\/ul>\n<ol start=\"3\">\n<li><b> Check the tech.<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Sometimes, the tech elements of a webinar &#8211; just like other video conferencing &#8211; can be challenging. You will need to prepare for any difficulties and not be flappable if something goes wrong. However, there are ways to try and ensure that the tech goes as smoothly as possible.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12705 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-8.jpg\" alt=\"What is a Webinar (and How To Do It Right)-288\" width=\"1999\" height=\"1333\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-8.jpg 1999w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-8-300x200.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-8-640x427.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-8-768x512.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-8-1536x1024.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image from <\/span><a href=\"https:\/\/unsplash.com\/photos\/b3yVN1t-vug\"><span style=\"font-weight: 400;\">Unsplash.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Firstly, you will need the right <\/span><a href=\"\/gb\/en\/blog\/equipment-hosting-video-conference\/\"><span style=\"font-weight: 400;\">tech equipment<\/span><\/a><span style=\"font-weight: 400;\">. A good quality microphone is essential, as attendees need to hear you or your webinar hosts as a minimum. While you don\u2019t want the camera to fail, good audio means that information will always be relayed clearly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will also need a top-quality <\/span><a href=\"https:\/\/filmora.wondershare.com\/webcam-recording\/best-webcam-for-webinar-recording.html\"><span style=\"font-weight: 400;\">webcam<\/span><\/a><span style=\"font-weight: 400;\"> or camera. Don\u2019t rely on your internet router, either. Call in from a landline or use a <\/span><a href=\"\/gb\/en\/blog\/switch-to-voip\/\"><span style=\"font-weight: 400;\">VoIP system<\/span><\/a><span style=\"font-weight: 400;\"> to eliminate the risk of bad internet connection.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally, the most important thing you can do before a webinar is to test all of your techs out. Do a trial run, assessing the potential tech issues. That way, if something goes wrong in the real thing, you\u2019ll know how to get it fixed asap.\u00a0\u00a0<\/span><\/p>\n<ol start=\"4\">\n<li><b> Prepare for questions.<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Q&amp;As are used in 81% of webinars (<\/span><a href=\"https:\/\/99firms.com\/blog\/webinar-statistics\/#gref\"><span style=\"font-weight: 400;\">source<\/span><\/a><span style=\"font-weight: 400;\">). It makes sense. What\u2019s the point in hosting a live webinar if you aren\u2019t going to hear from your attendees? If you don\u2019t want them to join in, you may as well post a <a href=\"https:\/\/www.movavi.com\/screen-recorder\">pre-recorded video<\/a>.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12827 size-1536x1536\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/asking-a-question-during-webinar-1536x1025.jpg\" alt=\"asking a question during webinar\" width=\"840\" height=\"561\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/asking-a-question-during-webinar-1536x1025.jpg 1536w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/asking-a-question-during-webinar-300x200.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/asking-a-question-during-webinar-640x427.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/asking-a-question-during-webinar-768x513.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/asking-a-question-during-webinar.jpg 2048w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It can be difficult to prepare for questions, as you simply don\u2019t know what might be asked. But there is away. You don\u2019t want to be flustered and say something wrong when you\u2019re asked a difficult question.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, before the webinar, do some research. Post some surveys, watch other webinars, and find out what your attendees might want to know. That way, you can anticipate some of the questions and have an idea of what your answers might be. You&#8217;ll also want to make sure you&#8217;ve got an adequate tech in place to communicate via text chat or web conferencing after your presentation.\u00a0\u00a0<\/span><\/p>\n<h3><em><span style=\"font-weight: 400;\">Post-Webinar.<\/span><\/em><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12852 size-1536x1536\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-do-do-after-a-webinar-1536x864.jpg\" alt=\"what-do-do-after-a-webinar\" width=\"840\" height=\"473\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-do-do-after-a-webinar-1536x864.jpg 1536w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-do-do-after-a-webinar-300x169.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-do-do-after-a-webinar-640x360.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-do-do-after-a-webinar-768x432.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-do-do-after-a-webinar-250x140.jpg 250w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-do-do-after-a-webinar.jpg 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve hosted your webinar and it has hopefully been a success, you can\u2019t stop there. Webinars are great tools as you can continue to use them to promote your business.\u00a0<\/span><\/p>\n<ol>\n<li><b> Share on social media.<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve finished your webinar, you should share the webinar content on social media. This means that people can watch it on their own time instead of watching live.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, live events tend to be viewed for longer. Research shows that they are viewed 55 minutes longer compared to on-demand webinars which are viewed for 42 minutes (<\/span><a href=\"https:\/\/99firms.com\/blog\/webinar-statistics\/#gref\"><span style=\"font-weight: 400;\">source<\/span><\/a><span style=\"font-weight: 400;\">). However, giving people the option to watch later is hugely beneficial. It opens the webinar up to more viewers and shows that you care about inclusion. So, get sharing and make sure that anyone can watch.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-28781 size-large\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/webinar-share-on-social-media-640x414.jpg\" alt=\"Woman smiling while using her phone\" width=\"640\" height=\"414\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/webinar-share-on-social-media-640x414.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/webinar-share-on-social-media-300x194.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/webinar-share-on-social-media-768x497.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/webinar-share-on-social-media-1536x994.jpg 1536w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/webinar-share-on-social-media-scaled.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<ol start=\"2\">\n<li><b> Repurpose it.\u00a0<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The great thing about webinars is that they can provide content for your website, email campaigns, and social media channels for a good long while. By cutting them up into snippets you will be able to repurpose your webinar for weeks if you plan your content wisely.\u00a0<\/span><\/p>\n<ol start=\"3\">\n<li><b> Send a follow-up email.<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You want your webinar to convert attendees into customers. But how do you do this?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way is to send a follow-up email to all attendees. Below is an example created by SilverPop. It\u2019s effective because it provides links to the replay and the presentation.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12703 size-large\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-6-7-640x581.png\" alt=\"What is a Webinar (and How To Do It Right)-484\" width=\"640\" height=\"581\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-6-7-640x581.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-6-7-300x272.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-6-7-768x697.png 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/what-is-a-webinar-6-7.png 850w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/blog.yesinsights.com\/how-to-follow-up-and-convert-an-attendee-after-a-webinar-session\/\"><span style=\"font-weight: 400;\">blogyesinsights.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t just stop there. You can also send a follow-up email to those who didn\u2019t attend. If you send them the link to the replay, they can still view it in their own time. These non-attendees may still become customers.\u00a0<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Hosting a webinar won\u2019t be easy. You may encounter technical problems, fewer attendees than you\u2019d hoped, or a speaker who fumbles over their words. However, you will reap the rewards if you get it right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More companies are using webinars than ever before to promote their products and services. Don\u2019t fall behind. Use a great marketing strategy to promote your webinar and hook new customers. Like anything, it takes practise. Soon, you will know how to webinar right.\u00a0\u00a0<\/span><\/p>\n\t\t<div class=\"bottom-cta style-3 mid  CID-cta-2FdM5dTp\"\r\n\t\t\tdata-dl-custom-type=\"ctaButton\">\r\n\t\t\t<div class=\"bottom-cta-copy text-center\">\r\n\t\t\t\t<div class=\"h2\">Make video a key pillar of your business strategy<\/div>\r\n\t\t\t\t<p><\/p>\r\n\t\t\t\t<div>\r\n\t\t\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\t\t\tclass=\"btn btn-primary btn-lg\" style=\"margin-top: 16px; font-weight: bold;\"\r\n\t\t\t\t\t\ttitle=\"download ebook\" href=\"https:\/\/netstorage.ringcentral.com\/uk\/ebook\/role_of_video.pdf\" target=\"_blank\"\r\n\t\t\t\t\t\trel=\"noopener noreferrer\" data-dl-additional-info=\"Make video a key pillar of your business strategy\"\r\n\t\t\t\t\t\tdata-dl-name=\"Make video a key pillar of your business strategy | Find out how\">Find out how<\/a>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<\/div>\r\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s easy to engage people when they\u2019re in the room. Eye contact, hand gestures, and diction will get you a long way. You can bounce off the people that you\u2019re &hellip; <a href=\"\/gb\/en\/blog\/what-is-a-webinar\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;What is a Webinar (and How To Do It Right)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":244,"featured_media":16722,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-content-hub.php","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[221,215,222],"class_list":["post-12697","post","type-post","status-publish","format-standard","has-post-thumbnail","category-unified-communications","tag-business-webinar","tag-webinar","tag-webinar-preparation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is a Webinar (and How To Do It Right) | RingCentral UK Blog<\/title>\n<meta name=\"description\" content=\"Have you been asked to host a webinar or a similar online event? The thought can be a little daunting. This guide will help to explain the benefits of webinars, how to plan them, and ultimately everything you should do to get them right.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/what-is-a-webinar\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RingCentral Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is a Webinar (and How To Do It Right) | RingCentral UK Blog","description":"Have you been asked to host a webinar or a similar online event? The thought can be a little daunting. 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