{"id":12496,"date":"2020-10-07T11:00:53","date_gmt":"2020-10-07T10:00:53","guid":{"rendered":"\/gb\/en\/blog\/?p=12496"},"modified":"2023-05-17T08:14:50","modified_gmt":"2023-05-17T07:14:50","slug":"best-crm-software-for-small-businesses-and-startups","status":"publish","type":"post","link":"\/gb\/en\/blog\/best-crm-software-for-small-businesses-and-startups\/","title":{"rendered":"Best CRM software for small businesses and startups"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Venturing down the entrepreneurial path is anything but easy. However, running and growing a small business is even more challenging.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bitter truth is that <\/span><a href=\"https:\/\/www.fundera.com\/blog\/what-percentage-of-small-businesses-fail#:~:text=What%20Is%20the%20Small%20Business,their%2010th%20year%20in%20business.\"><span style=\"font-weight: 400;\">50% <\/span><\/a><span style=\"font-weight: 400;\">of small businesses fail after five years, something of a scary deadline for many new startups.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look through the positive lens, and you\u2019ll find many small businesses that started small but eventually turned into million-pound juggernauts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, Igor Zhadanov, the brain behind Readdle.com, <\/span><a href=\"https:\/\/www.euruni.edu\/blog\/startup-entrepreneur\/\"><span style=\"font-weight: 400;\">started the company<\/span><\/a><span style=\"font-weight: 400;\"> in a rented flat in Ukraine. Now Readdle.com is a renowned name in the market known for developing innovative apps such as readers, scanner, and calendars. Currently, it has over 75million downloads worldwide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having the right approach and tools can make a big difference in the business world. any technologies can cut down the mundane tasks and help you improve your business bottom line.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One such smart technology is CRM software. From streamlining the sales process to managing customer relationships, you can do many things with this intelligent software.\u00a0<\/span><\/p>\n<figure id=\"attachment_12499\" aria-describedby=\"caption-attachment-12499\" style=\"width: 755px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-12499\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/best-ecommerce-crm-tools.png\" alt=\"best-ecommerce-crm-tools\" width=\"755\" height=\"498\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/best-ecommerce-crm-tools.png 755w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/best-ecommerce-crm-tools-300x198.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/best-ecommerce-crm-tools-640x422.png 640w\" sizes=\"(max-width: 755px) 100vw, 755px\" \/><figcaption id=\"caption-attachment-12499\" class=\"wp-caption-text\"><a href=\"https:\/\/dynamics.folio3.com\/blog\/\">Image source<\/a><\/figcaption><\/figure>\n<h2><strong>Why should small businesses invest in CRM software?\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Making smart investment decisions is of paramount importance to build a sustainable business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The question that arises here is whether it is worth investing in CRM software? Will it be a safe investment for a small business that runs on a tight budget?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well,<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.salesmate.io\/blog\/crm-customer-service-customer-experience\/\"><span style=\"font-weight: 400;\">91%<\/span><\/a><span style=\"font-weight: 400;\"> of companies with more than 11 employees use CRM software.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">CRM increases sales by <\/span><a href=\"https:\/\/www.salesmate.io\/blog\/5-must-know-crm-statistics\/#:~:text=Proliferate%20sales%20figure%20and%20provide,sales%20forecast%20accuracy%20by%2042%25.\"><span style=\"font-weight: 400;\">29%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/medium.com\/@SalesmateIO\/what-is-crm-and-why-is-it-important-for-your-business-growth-393f997de7e3\"><span style=\"font-weight: 400;\">65%<\/span><\/a><span style=\"font-weight: 400;\"> of the sales reps that adopted the mobile CRM could hit their sales quota.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If the statistics above aren\u2019t convincing enough, then here are a few reasons why a small business should invest in CRM software.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><strong>Helps in understanding the customers<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">An in-depth understanding of the customer wants, needs, and challenges can help in influencing a buying decision. CRM software makes it easier to amass and organise customer data in one place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By analysing the data, you can gain vital insights to make more customer-centric business decisions. Besides, the constant collection of data can help assess customer behaviour to improve how you interact with a client. Having accurate oversight into the client\u2019s behaviour patterns and preferences can help personalise the sales approach to establish meaningful connections.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><strong>Provides ease of access<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">An opportunity might knock on your door at any moment, so you need to stay prepared. Most of the advanced CRM software comes with the inherent ability to run across multiple devices. So you and your team can access the client\u2019s information from anywhere at any hour of the day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means field representatives can update records with a mobile CRM and keep track of the deals on the go. For instance, your field representative is travelling for a meeting, and a client calls up. The sales rep commits to calling the client after two days. So, instead of waiting to return to the office, your sales rep can set a reminder on the spot in the CRM. This reduces the chances of missing out on any important sales activity.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><strong>Help boost productivity and save a lot of time\u00a0<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">CRM software gives you and your team many opportunities to focus their time on tasks that are important for your small business growth. It ends the hassles of toggling between various communication channels for connecting with potential buyers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most modern CRM software provides ease for making calls and sending messages and emails from one platform and can also eliminate the tedious task of typing the same email or text repeatedly. Your team can create email or text templates and save them in the template library to reuse them whenever they want.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you can automate redundant tasks like lead assignments and follow-ups to help free-up more time in your day.\u00a0<\/span><\/p>\n<h2><strong>How to choose the right CRM software\u00a0<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12502\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/how-to-choose-the-right-crm-software.jpg\" alt=\"How to choose the right CRM software\" width=\"1920\" height=\"1080\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/how-to-choose-the-right-crm-software.jpg 1920w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/how-to-choose-the-right-crm-software-300x169.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/how-to-choose-the-right-crm-software-640x360.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/how-to-choose-the-right-crm-software-768x432.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/how-to-choose-the-right-crm-software-1536x864.jpg 1536w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/10\/how-to-choose-the-right-crm-software-250x140.jpg 250w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The demand for CRM software has increased in the market due to the vast benefits it offers. . The market is flooded with a wide array of CRM software.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some CRM vendors offer certain features that your small business might not need. Why pay for those extra features. So, you\u2019ll have to put in a little effort to choose the best CRM software for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is how you can choose the best CRM software for your business.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><strong>Define your needs\u00a0<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><strong>Why do you need CRM software?\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Ask yourself this question before beginning your search for the best small business <a href=\"https:\/\/technologyadvice.com\/crm\/\">CRM software<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance,\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Do you want to increase the efficiency of your team? If so, then you will need a CRM that provides smart automation.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Do you want to see where the deals are in the sales process? If so, then you need a CRM software that provides a clear pipeline view.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Do you need to track the performance of your team? If so, then you will need a CRM with strong sales reporting capabilities.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So, analyse and map out the needs of your organisation. You can also convene your teams to find out where they face difficulties and which features they will require. Accordingly, create a list and prioritise the features required.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><strong>Explore options and read reviews<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you know what you need, start looking at different products to check out their features. The best thing to do here is to go on a reviewing site and read the product reviews.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, keep an open mind while reading the reviews. Remember, just like even the best restaurant can have negative reviews, it is more likely that CRM software won\u2019t have all positive reviews. So focus on both the negative as well as positive reviews.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><strong>Take the free trial or demo<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Instead of purchasing a small business CRM software on face value, it is better to test and try it. You can ask for a live demo where the sales representative will walk you through the software and show you how to use it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most CRM software even offers free trials. So you can explore the CRM software\u2019s features to check if the system is easy to use.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do not make the mistake of purchasing a CRM that has a steep learning curve. The adoption rate will be low among your team if the system is difficult to navigate. So take the free trial to determine if the software will be beneficial for your small business.\u00a0<\/span><\/p>\n<h2><strong>Best CRM software of 2021 for small businesses\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">To help you navigate the endless sea of CRM software, I\u2019ve compiled a list of the top ten best small business CRM solutions.\u00a0<\/span><\/p>\n<h3><strong>Salesmate CRM<\/strong><\/h3>\n<p><a href=\"https:\/\/www.salesmate.io\/\"><span style=\"font-weight: 400;\">Salesmate CRM<\/span><\/a><span style=\"font-weight: 400;\"> is a highly intuitive cloud-based software that provides unprecedented visibility into different parts of the sales process. Its rich features and simple interface makes it the best solution for small businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Salesmate CRM is a versatile tool that integrates with several third-party apps. Its highly interactive dashboard indicates that the CRM was designed carefully, keeping the user experience in mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its automated workflows, real-time sales intelligence, deep pipeline visibility, exceptional power <a href=\"\/gb\/en\/blog\/definitions\/auto-dialler\/\">dialler<\/a>, and email tracking capabilities help in faster deal closure and maintaining lasting relationships with customers.<\/span><\/p>\n<h3><strong>Agile CRM<\/strong><\/h3>\n<p><a href=\"https:\/\/www.agilecrm.com\/\"><span style=\"font-weight: 400;\">Agile CRM<\/span><\/a><span style=\"font-weight: 400;\"> is a robust CRM for growing businesses. It offers a unified platform to store and maintain customer data in one place systematically. It is packed with excellent features that help small businesses to synchronise, organise, and communicate with potential buyers in a much better way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agile CRM can be integrated with social, support, and billing apps. To ensure successful implementation, it offers various resources like introductory videos and user guides.<\/span><\/p>\n<h3><strong>Hubspot CRM<\/strong><\/h3>\n<p><a href=\"https:\/\/www.hubspot.com\/\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\"> is an advanced CRM software that simplifies the process of marketing and sales management. Everything about sales leads is streamlined on one platform, eliminating the need to dig through inboxes for finding any information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hubspot CRM has a wide range of add ons, offering small businesses more flexibility. It provides seamless automation and has excellent tracking capabilities. With its wide array of features, Hubspot CRM helps save time at every stage of the sales process.\u00a0<\/span><\/p>\n<h3><strong>Pipedrive CRM\u00a0<\/strong><\/h3>\n<p><a href=\"https:\/\/www.pipedrive.com\/\"><span style=\"font-weight: 400;\">Pipedrive<\/span><\/a><span style=\"font-weight: 400;\"> is a web-based sales CRM that helps small businesses get their sales efforts organised. It provides a clear overview of the sales pipeline making it easier to track deals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pipedrive CRM\u2019s dashboard is the right mixture of simplicity and information density.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales teams can easily import data and sync emails inside this intuitive CRM software. It provides timely notification and enables accurate project of sales revenue.\u00a0<\/span><\/p>\n<h3><strong>Insightly\u00a0<\/strong><\/h3>\n<p><a href=\"https:\/\/www.insightly.com\/\"><span style=\"font-weight: 400;\">Insightly<\/span><\/a><span style=\"font-weight: 400;\"> is a high-end CRM that helps small businesses manage contacts, track relationships, monitor sales pipeline, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It provides a holistic view of all the contacts and has a neat dashboard for quick lookups. Insightly CRM provides training videos to familiarise small businesses with its various functionalities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It offers Outlook and Gmail plugins. Insightly even offers tools for integrating with other systems. Insightly CRM has a clean interface that is easy to navigate. Various customisations are possible in this intuitive sales software.\u00a0<\/span><\/p>\n<h3><strong>Nimble CRM<\/strong><\/h3>\n<p><a href=\"https:\/\/www.nimble.com\/\"><span style=\"font-weight: 400;\">Nimble CRM<\/span><\/a><span style=\"font-weight: 400;\"> is an excellent option for small businesses looking for social CRM. It seamlessly syncs with various social media channels and provides the data sales team needs for converting their leads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps small business teams nurture their customer relationship over emails, social networks, and various cloud-based business applications. Nimble also offers strong contact and pipeline management features for closing deals faster.\u00a0<\/span><\/p>\n<h3><strong>Nutshell CRM<\/strong><\/h3>\n<p><a href=\"https:\/\/www.nutshell.com\/\"><span style=\"font-weight: 400;\">Nutshell<\/span><\/a><span style=\"font-weight: 400;\"> is a simple yet effective CRM that gives small businesses full control over their sales. It helps teams of all sizes stay organised and keeps them updated with all the opportunities in their database.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nutshell CRM is a fully customisable solution that is easy to implement and use. It offers tutorials to help small business teams use the software effectively. It integrates with G Suite, Microsoft Office, and Office 365.\u00a0<\/span><\/p>\n<h3><strong>Salesforce CRM<\/strong><\/h3>\n<p><a href=\"https:\/\/www.salesforce.com\/in\/\"><span style=\"font-weight: 400;\">Salesforce<\/span><\/a><span style=\"font-weight: 400;\"> is a power-packed solution for businesses that aim to grow. It has a wide spectrum of features and is easily customisable to fit almost every use case.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"\/gb\/en\/blog\/ringcentral-answers\/ringcentral-for-salesforce\/\">Salesforce<\/a> CRM integrates with thousands of third-party applications. It empowers marketing and sales teams to make decisions based on real-time data. From marketing automation to sales management, a lot can be done using this advanced software.\u00a0<\/span><\/p>\n<h3><strong>Copper CRM<\/strong><\/h3>\n<p><a href=\"https:\/\/www.copper.com\/\"><span style=\"font-weight: 400;\">Copper CRM<\/span><\/a><span style=\"font-weight: 400;\"> is a comprehensive tool that provides an all-round view of the business. It works best with G-suite and has excellent reporting capabilities. Copper CRM is a perfect tool that small businesses need to manage sales and grow customer relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can automate most of the tedious and repetitive tasks with this useful small business CRM software. Copper CRM offers a flexible pipeline management tool, and its API is extendable via Zapier.\u00a0<\/span><\/p>\n<h3><strong>amoCRM<\/strong><\/h3>\n<p><a href=\"https:\/\/www.amocrm.com\/\"><span style=\"font-weight: 400;\">amoCRM<\/span><\/a><span style=\"font-weight: 400;\"> is an all-in-one sales solution designed to help sales teams close more deals. It helps organise contacts and track the progress of each deal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">amoCRM maintains a centralised database and offers automation to eliminate time-consuming and error-prone manual processes. With the help of this user-friendly software, small business teams can manage tasks, create customised reports, and call customers with just a single click. It even has a built-in team messaging tool to boost collaborative productivity and improve communication across the team.\u00a0<\/span><\/p>\n<h2><strong>Conclusion\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Growing a startup or a small business is undoubtedly not an easy task. However, many big names in the industry started with just a few pounds and turned to be exemplars of successful entrepreneurship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure you analyse and define your needs before commencing the small business or <\/span><a href=\"https:\/\/www.salesmate.io\/blog\/best-crm-software-for-startups-entrepreneurs\/\"><span style=\"font-weight: 400;\">startup CRM<\/span><\/a><span style=\"font-weight: 400;\"> hunt. Discuss with your team and prioritise your needs; this will help you choose the right features your small business requires.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explore various software and pick the top three <a href=\"https:\/\/blog.close.com\/best-small-business-crms\">CRM software solutions<\/a> that align with your needs. Read reviews about them, see what their users feel about the CRM software. Ask for a demo to understand how the system functions. With the free trial, try to find out if the system is easy to use, or you will have to invest hours in learning it. Opt for a solution that makes your work easier and offers you the benefits that will help you in taking your small business to the next level.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Venturing down the entrepreneurial path is anything but easy. However, running and growing a small business is even more challenging.\u00a0 The bitter truth is that 50% of small businesses fail &hellip; <a href=\"\/gb\/en\/blog\/best-crm-software-for-small-businesses-and-startups\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Best CRM software for small businesses and startups&#8221;<\/span><\/a><\/p>\n","protected":false},"author":244,"featured_media":16715,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-content-hub.php","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[211,212,210],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best CRM software for small businesses and startups<\/title>\n<meta name=\"description\" content=\"Making smart investment decisions is of paramount importance to build a sustainable business. 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The question that arises here is whether it is worth investing in CRM software? 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