{"id":12112,"date":"2020-12-16T07:49:22","date_gmt":"2020-12-16T07:49:22","guid":{"rendered":"\/gb\/en\/blog\/?p=12112"},"modified":"2023-01-16T17:04:11","modified_gmt":"2023-01-16T17:04:11","slug":"video-remote-work-citation","status":"publish","type":"post","link":"\/gb\/en\/blog\/video-remote-work-citation\/","title":{"rendered":"Video\u2019s Role in Remote Work: A Citation Story"},"content":{"rendered":"<blockquote>\n<h4 style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u201cWe tried remote inspections about 18 months ago, and the client base wasn\u2019t accepting of it. But then the whole world, in the period of several weeks, was forced into a different way of working and an acceptance of this is what we do now.\u201d<br \/>\n<\/span><strong>Lee Mills, Service Director, Citation Group<\/strong><\/h4>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">It\u2019s amazing what you\u2019re capable of when pushed to it. From <\/span><a href=\"https:\/\/www.bbc.com\/future\/article\/20160501-how-its-possible-for-an-ordinary-person-to-lift-a-car\"><span style=\"font-weight: 400;\">hysterical strength<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><a href=\"https:\/\/www.bbc.co.uk\/news\/uk-england-york-north-yorkshire-53687115\"><span style=\"font-weight: 400;\">extraordinary survival<\/span><\/a><span style=\"font-weight: 400;\">, adversity can make the impossible possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A less dramatic, yet ultimately defining, example is our adaptation to lockdown. Aspects of life previously little-touched by the virtual experience suddenly disappeared from the physical realm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Football matches were cancelled, pubs closed, trips to Barnard Castle were all but abolished.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The area of physical safety and security was forced to adjust. <\/span><a href=\"https:\/\/www.citation.co.uk\/\"><span style=\"font-weight: 400;\">Citation Group<\/span><\/a><span style=\"font-weight: 400;\">, business health and safety experts, took the opportunity to put its video testbed into general operation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe like to innovate and stay on top of new trends. We try to be a market disruptor; we fail fast and learn from that, and keep moving forward, says Lee Mills, Service Director for Citation. \u201cThe RingCentral functionality allows us to do that quickly and try new things quickly.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Part of Citation\u2019s service is to conduct routine safety inspections of client premises \u2013 an operation that has traditionally been conducted by an agent on-site. The firm also supports clients in attending to unforeseen incidents to help them get operations back up and running as efficiently and safely as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The need for physical distancing was a massive obstacle to conducting these forms of support. But Citation addressed the challenge with the next best thing: <a href=\"\/gb\/en\/blog\/video-conferencing-software\/\">video conferencing<\/a> would be their eyes and ears.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe tried remote inspections about 18 months ago, and the client base wasn\u2019t accepting of it,\u201d explains Lee. \u201cBut then the whole world, in the period of several weeks, was forced into a different way of working and an acceptance of this is what we do now.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As other sectors switched to video capability to keep operations up and running, Citation saw the opportunity to take its own industry forward, and found customers were much more open to the practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Lee puts it, \u201cWe have the will and the way, and now we have a willing client base that understands we can be effective doing that.\u201d It wasn\u2019t a question of experimentation for the sake of it, he explains. \u201cPart of why we do it over video now is for the safety and security of our client base. Given the risks of infection, especially in areas of vulnerability such as care homes, the last thing we wanted to do was risk the wellbeing of our clients or our client service users.\u201d<\/span><\/p>\n\t\t<style>\r\n\t\t\t@media (min-width: 768px) {\r\n\t\t\t\t.bottom-cta .bottom-cta-img {\r\n\t\t\t\t\tfloat: left;\r\n\t\t\t\t\twidth: 50%;\r\n\t\t\t\t}\r\n\t\t\t}\r\n\r\n\t\t\t.bottom-cta .bottom-cta-img img {\r\n\t\t\t\twidth: 100%;\r\n\t\t\t}\r\n\r\n\t\t\t.bottom-cta {\r\n\t\t\t\tbackground: #001138;\r\n\t\t\t\tpadding: 30px;\r\n\t\t\t}\r\n\r\n\t\t\t.bottom-cta .bottom-cta-copy {\r\n\t\t\t\tpadding: 0 30px;\r\n\t\t\t\toverflow: hidden;\r\n\t\t\t\tcolor: #fff;\r\n\t\t\t}\r\n\r\n\t\t\t.bottom-cta .bottom-cta-copy .btn-primary {\r\n\t\t\t\twidth: 100%;\r\n\t\t\t}\r\n\t\t<\/style>\r\n\t\t<div class=\"bottom-cta  CID-cta-2FdM5dTp IID-cta-69d30451c2914\"\r\n\t\t\tdata-dl-custom-type=\"cta\">\r\n\t\t\t<div class=\"bottom-cta-img\">\r\n\t\t\t\t<img decoding=\"async\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/03\/uk-social-card-for-role-of-video-ebook.png\" alt=\"Call to action banner\">\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"bottom-cta-copy\">\r\n\t\t\t\t<span style=\"font-size: 24px; line-height: 30px;\">What's the role of video in the new world of work? Recruitment, collaboration, continuity and more.<\/span>\r\n\t\t\t\t<span class=\"text-center\" style=\"display: block;\">\r\n\t\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\t\tclass=\"btn btn-primary btn-lg\" style=\"margin-top: 16px; font-weight: bold;\"\r\n\t\t\t\t\ttitle=\"Download eBook\" href=\"https:\/\/netstorage.ringcentral.com\/uk\/ebook\/role_of_video.pdf\" target=\"_blank\"\r\n\t\t\t\t\trel=\"noopener noreferrer\" data-dl-additional-info=\"What's the role of video in the new world of work? Recruitment, collaboration, continuity and more.\"\r\n\t\t\t\t\tdata-dl-name=\"What's the role of video in the new world of work? Recruitment, collaboration, continuity and more. | Download the eBook\">Download the eBook<\/a>\r\n\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<\/div>\r\n\t\t\n<p><span style=\"font-weight: 400;\">Safety, of course, is key. Staff on both sides of the arrangement can be protected from potential infection. With a second wave in full flow, it\u2019s likely this will be a necessary precaution for some time. Fortunately, the barrier<\/span><span style=\"font-weight: 400;\"> to adoption of the technology is very low. As Lee again explains, &#8220;With RingCentral Video, there&#8217;s no executable. It&#8217;s embedded onto a device and less intrusive for clients who didn&#8217;t like us accessing their devices.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The benefits also go beyond safety and security. Anyone who uses video conferencing regularly is aware of how quick and easy it is to connect with colleagues or customers instantly over any distance.\u00a0<\/span><span style=\"font-weight: 400;\">\u201cIt helps us deliver better customer service \u2013 now when a client has an accident or urgent need, we can use video to respond immediately,&#8221; says Lee. &#8220;It\u2019s a big benefit because the consultant can just do the hour of consultancy without the hours of travelling either side.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reduction of time spent travelling and its effect on the environment are key factors in attracting future employees to the company. \u201c[Using video] is an advantage for our consultants,\u201d says Lee. \u201cWhereas before, they were on the road five days a week, now they can be at home one day per week doing installs, which helps them build a better work-life balance. It\u2019s better for the environment that, as an organisation, we\u2019re not travelling as many miles as we used to.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At RingCentral, we\u2019ve long advocated for <a href=\"\/gb\/en\/blog\/remote-work-resources\/\">remote work<\/a> on the basis of access to a wider talent pool, and Citation is living that experience. \u201cBefore adopting RingCentral Video, we were potentially geographically limited in our talent search, because we had to be where our clients are,\u201d explains Lee. \u201cWe no longer have that limitation, so the talent pool has widened for us.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another advantage is the higher productivity reported by firms that implement remote working in their modes of operation. As Lee explains, \u201cAt the onboarding stage where we show clients our Atlas platform and the system we developed for them, we realised: a) we can do that remotely, b) clients really like that because we can share the screen and use functionality around that, and c) it improves our productivity by 25-30%.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Given the all-round benefits of building its service around the use of video calls, Citation is unlikely to go back to \u2018business as usual\u2019. Having demonstrated a better alternative, the company is ready to lead the industry by example.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAs work opens back up, we\u2019ll blend the service going forward,\u201d says Lee. \u201cWe don\u2019t want to lose the cadence we\u2019ve got already. One of our principal challenges is having the acceptance of any new initiatives we bring to the fore, and we don\u2019t want to lose that. Our clients also don\u2019t want to lose the cadence; their feedback around the technology and how we\u2019ve implemented it has been exceptional.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As many forward-thinking businesses have found, Citation\u2019s initial investment has paid dividends in terms of business continuity along with unforeseen benefits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe investment we\u2019ve made in technology, and in our culture and people, has really borne fruit, says Becky Weeks, CIO at Citation and CTO across the wider Citation group. \u201cClients are now more willing to take more digitised solutions and that can only work well for us.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond the technology, the success of the investment is in its implementation. Treating employees as customers of the business allowed Citation to demonstrate genuine investment in its workforce, which resulted in high levels of staff engagement and uptake of the new system. As Becky explains, \u201cCulture is a really important aspect of our business. Our culture helps us stand out from the competition, and RingCentral is a good cultural fit for our organisation.\u201d<\/span><\/p>\n<p><strong>Listen to representatives talking about their experience with video conferencing in this short interview:<\/strong><\/p>\n<div class=\"rc-responsive-embed\"><iframe title=\"Citation Customer Interview | RingCentral\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/YIMcS2iH6_Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n\t\t<div class=\"bottom-cta style-3 mid  CID-cta-2FdM5dTp\"\r\n\t\t\tdata-dl-custom-type=\"ctaButton\">\r\n\t\t\t<div class=\"bottom-cta-copy text-center\">\r\n\t\t\t\t<div class=\"h2\">Make a video a key pillar of your business strategy<\/div>\r\n\t\t\t\t<p><\/p>\r\n\t\t\t\t<div>\r\n\t\t\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\t\t\tclass=\"btn btn-primary btn-lg\" style=\"margin-top: 16px; font-weight: bold;\"\r\n\t\t\t\t\t\ttitle=\"download ebook\" href=\"https:\/\/netstorage.ringcentral.com\/uk\/ebook\/role_of_video.pdf\" target=\"_blank\"\r\n\t\t\t\t\t\trel=\"noopener noreferrer\" data-dl-additional-info=\"Make a video a key pillar of your business strategy\"\r\n\t\t\t\t\t\tdata-dl-name=\"Make a video a key pillar of your business strategy | Find out how\">Find out how<\/a>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<\/div>\r\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>\u201cWe tried remote inspections about 18 months ago, and the client base wasn\u2019t accepting of it. But then the whole world, in the period of several weeks, was forced into &hellip; <a href=\"\/gb\/en\/blog\/video-remote-work-citation\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Video\u2019s Role in Remote Work: A Citation Story&#8221;<\/span><\/a><\/p>\n","protected":false},"author":244,"featured_media":15639,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[164,66,122,39,58],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video\u2019s Role in Remote Work: A Citation Story | RingCentral UK Blog<\/title>\n<meta name=\"description\" content=\"\u201cWe tried remote inspections about 18 months ago, and the client base wasn\u2019t accepting of it. 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