{"id":11507,"date":"2020-09-01T06:30:25","date_gmt":"2020-09-01T05:30:25","guid":{"rendered":"\/gb\/en\/blog\/?p=11507"},"modified":"2025-05-29T09:58:03","modified_gmt":"2025-05-29T08:58:03","slug":"how-cross-team-collaboration-improves-customer-experience","status":"publish","type":"post","link":"\/gb\/en\/blog\/how-cross-team-collaboration-improves-customer-experience\/","title":{"rendered":"How Cross-Team Collaboration Improves Customer Experience"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With more and more options being readily available to customers, <a href=\"\/gb\/en\/blog\/definitive-guide-customer-experience\/\">customer experience<\/a> matters more than ever. Customer experience is now what brings new customers in, as well as what keeps them. So much so, <\/span><a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/09\/24\/50-stats-that-prove-the-value-of-customer-experience\/#2fe8e564ef22\"><span style=\"font-weight: 400;\">87% of customers<\/span><\/a><span style=\"font-weight: 400;\"> who say they had a great experience will make another purchase from the company, compared to 18% of customers who had a very poor experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every interaction customers have with your business \u2014 whether it be through marketing, customer service, or using the product or service itself \u2014 is part of the customer experience. This means that the customer experience comes from different departments and areas of expertise working together.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cross-team collaboration is key to delivering a great customer experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great customer experience results in improved user acquisition, retention, engagement, and user satisfaction. In fact, <\/span><a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/09\/24\/50-stats-that-prove-the-value-of-customer-experience\/#7ec8e4024ef2\"><span style=\"font-weight: 400;\">84% of companies<\/span><\/a><span style=\"font-weight: 400;\"> that work to improve their customer experience report an increase in their revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ll cover what the customer experience is and how you can improve it through cross-team collaboration strategies.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11511 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/Customer-advocacy.png\" alt=\"How Cross-Team Collaboration Improves Customer Experience-418\" width=\"2048\" height=\"1371\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/Customer-advocacy.png 2048w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/Customer-advocacy-300x201.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/Customer-advocacy-640x428.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/Customer-advocacy-768x514.png 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/Customer-advocacy-1536x1028.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">What is Customer Experience?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we mentioned before, the customer experience is essentially any and every interaction customers have with your business. This is from the very start when they first see an advertisement, all the way until they are loyal customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer experience matters for your business. The benefits include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Better customer acquisition<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increased conversion rates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improved customer satisfaction and engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More customer advocacy and word-of-mouth marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increased customer retention and brand loyalty<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Better product development and more innovation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reduced costs for customer success and marketing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Customer experience involves every team and part of your business.\u00a0<\/span><\/p>\n<p><b>Marketing<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Marketing is responsible for brand awareness and creating a brand voice that resonates with audiences. This requires using marketing to create an experience that is intriguing, shows value, and generates high-quality leads.<\/span><\/p>\n<p><b>Sales<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sales takes care of putting the product in front of customers \u2014 showing how it works, why they need it and finding ways to meet expectations.\u00a0<\/span><\/p>\n<p><b>Customer Success<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Customer success works directly with customers on a regular basis. These interactions are key to offering support, understanding their pain points, and gathering valuable feedback.\u00a0<\/span><\/p>\n<p><b>Product and Development<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Product and development teams are in charge of creating something customers actually like to use. This includes making products that are user-friendly, reliable, and have everyday value.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lack of collaboration between these teams can lead to bad customer experiences. For example, if the sales teams pitch products inaccurately because they are misinformed. Or product teams continuing to make products that customers consistently give negative feedback on, and never improving them. Or long support wait times because <\/span><a href=\"\/gb\/en\/blog\/10-tips-to-remember-in-customer-service\/\"><span style=\"font-weight: 400;\">customer success teams<\/span><\/a><span style=\"font-weight: 400;\"> are overwhelmed by tickets as a result of inadequate onboarding content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below we\u2019ll discuss strategies for how these teams can collaborate together to improve the customer experience.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11512 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/Brainstorm.jpg\" alt=\"How Cross-Team Collaboration Improves Customer Experience-296\" width=\"400\" height=\"300\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/Brainstorm.jpg 400w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/Brainstorm-300x225.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Cross-team Collaboration Strategies\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s several opportunities for collaboration among different departments on your team. Here are ways to create a customer experience that results in not only acquiring customers, but building relationships beyond their initial purchase.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Optimise the Customer Journey<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">From catching the attention of customers through ad campaigns, to the moment they enter payment information, and throughout customer onboarding \u2014 there are several points of interaction in the customer journey. Successfully guiding customers through these steps takes collaboration from development, marketing, sales, and customer success teams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Development teams should work closely with marketing in order to <\/span><a href=\"\/gb\/en\/blog\/unifying-communications-business\/\"><span style=\"font-weight: 400;\">clearly communicate<\/span><\/a><span style=\"font-weight: 400;\"> the products and services. UI and UX designers are able to create content that achieves this goal, while also aligning with the brand voice and promotional materials set forth by marketing teams.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, UI and UX designers can work with customer success teams to develop content that adequately informs and educates customers about the products and services offered during acquisition and onboarding. Customer success teams can provide development with common customer issues, recurring points of interest, and help craft onboarding steps to best equip new customers. This will not only better onboard customers, but will help keep them engaged during a common point for customer dropoff.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Better Sales Pitches<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Both sales and product teams benefit by working together.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Product teams have a deep knowledge of the products, and can give the sales team an informed and accurate overview. Meanwhile, sales teams can use this information to create customised sales pitches around specific functions and features, and make the products sellable through showing use-cases and highlighting the benefits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, sales teams work directly with the customers themselves. They are able to see first-hand what customers like, what customers don\u2019t like, and specific factors that impact whether they make a purchase or not. With this insight, sales teams are able to provide product teams with invaluable feedback of how customers use the product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through this collaboration, product teams will be able to make better products and sales teams will be able to make better sales pitches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few strategies for implementing this collaboration include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product managers joining in for sales calls to understand the process first-hand<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product teams giving pitches to inform and prepare sales teams of new products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sales teams collecting data such as the top reasons for no-sales<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sales teams being included in product testing for customer perspective<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sales teams providing competition analysis for product positioning in the market<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Encourage Customer Advocacy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Working together, customer success and marketing can better encourage customer advocacy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer advocacy can be online reviews, testimonials, customer referrals and <\/span><a href=\"https:\/\/tapfiliate.com\/blog\/turning-customers-into-affiliates\/\"><span style=\"font-weight: 400;\">affiliate promotions.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Providing excellent customer service is one of the best ways to turn customers into advocates. <\/span><a href=\"https:\/\/blog.hubspot.com\/service\/customer-service-stats\"><span style=\"font-weight: 400;\">77% of customers<\/span><\/a><span style=\"font-weight: 400;\"> recommend a brand to a friend after having a single positive customer service experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer advocacy builds brand awareness, adds social proof and is a critical factor in persuading customers to buy your product or service. Think about your own shopping habits. Are you more likely to trust a business that has dozens of reviews and high ratings, or one with no reviews or low ratings?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using customer advocacy in marketing can give a big boost to conversion rates. This could be featuring ad copy like \u201ctop-rated product\u201d or \u201cfive-star rating\u201d in display advertising, sales materials, email campaigns, social media posts, paid ad text. Additionally, having reviews on specific product pages can enhance the overall customer experience and encourage customers who are hesitant to buy. <\/span><a href=\"https:\/\/spiegel.medill.northwestern.edu\/online-reviews\/\"><span style=\"font-weight: 400;\">One study found<\/span><\/a><span style=\"font-weight: 400;\"> that the purchase likelihood for a product with five reviews is 270% greater than the purchase likelihood of a product with no reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer success and marketing teams can collaborate through the following strategies:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating <a href=\"https:\/\/affise.com\/blog\/referral-program\/\">customer referral programs<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identifying potential affiliate partners<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sharing customer success stories<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Asking for reviews and testimonials in a chat box<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Address Customer Pain Points<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While sales and product teams can work together to acquire new customers, customer success and product teams can work together to keep customers and improve retention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer success works day in and day out, to solve problems, hear concerns and ensure <\/span><a href=\"\/gb\/en\/blog\/customer-satisfaction-core-metric\/#ring-uk\"><span style=\"font-weight: 400;\">customers are satisfied<\/span><\/a><span style=\"font-weight: 400;\">. With this, they are able to tell product teams where the pain points are and what can be improved. This can include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Providing NPS scores<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Data and trends from support tickets<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Calling customers directly for interviews<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conducting customer surveys for feedback<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Customer success teams can also find ideal customers to contribute and test new products. They will be able to identify anyone who is fitting for the task, and product teams will be able to use real customers to evaluate new products before they are created or launched. This helps products teams, and also establishes a relationship with customers to build brand loyalty as they feel connected and invested in the business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, these insights allow product teams to better collaborate with development teams to help create user-friendly products.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11510 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/Customer-promotions.png\" alt=\"How Cross-Team Collaboration Improves Customer Experience-145\" width=\"754\" height=\"831\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/Customer-promotions.png 754w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/Customer-promotions-272x300.png 272w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/Customer-promotions-640x705.png 640w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Create Customer-Driven Content<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Along with helping product teams, customer success insights will better equip marketing teams to create relevant and useful materials to enhance the overall customer experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"\/gb\/en\/blog\/collaboration-tools-for-customer-service-teams\/\">Customer service teams<\/a> can begin tracking support tickets, and compiling a list of common questions and issues. From this list, marketing teams can create content including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">FAQ pages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Knowledge &amp; resources bases<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blog posts &amp; industry articles<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer case studies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Onboarding guides and tutorials<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video content highlighting product uses\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This content can be help:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organically acquire new customers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Address questions of potential customers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer self-service customer support<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide examples and social proof<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Simplify your <\/span><span style=\"font-weight: 400;\">product or service through video<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Establish your position as an industry leader<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Brainstorming and developing customer-driven content is an on-going task for both customer service and marketing. But, when done properly, this content offers new marketing opportunities as well as alleviating the workload of customer success teams.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11509 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/process.png\" alt=\"How Cross-Team Collaboration Improves Customer Experience-293\" width=\"1374\" height=\"957\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/process.png 1374w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/process-300x209.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/process-640x446.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/process-768x535.png 768w\" sizes=\"(max-width: 1374px) 100vw, 1374px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">What to Consider<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Given the benefits, cross-team collaboration is a no-brainer for any business seeking to improve the customer experience. But in order for teams to collaborate effectively, there\u2019s a few things that need to be taken into consideration.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Find the Right Tools<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For starters, make sure that everyone is on the same page. Every team should be in the loop in regard to overall goals, how things are progressing, and general information related to tasks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tools like RingCentral allow your team to have a <\/span><a href=\"\/gb\/en\/blog\/managing-remote-teams\/#ring-uk\"><span style=\"font-weight: 400;\">collaborative workspace <\/span><\/a><span style=\"font-weight: 400;\">\u2014 including team messaging, <a href=\"\/gb\/en\/blog\/file-sharing-app\/\">file sharing<\/a> and project management. Teams can ask each other questions in real time, edit files together, and assign tasks and deadlines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a centralised tool like this is a sure-way to increase collaboration. <\/span><a href=\"https:\/\/www.ringcentral.nl\/en\/teams\/overview.html\"><span style=\"font-weight: 400;\">96% of organisations <\/span><\/a><span style=\"font-weight: 400;\">saw an increase in team collaboration when using RingCentral.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Develop a Process<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In addition to centralising communications, develop a standardised process for collaboration. This can include how you will set guidelines for meetings, distribute project tasks, and measure KPIs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Developing a new standardised process can take time, especially when coordinating individual teams who may be used to another way of doing things. Consider starting with small and manageable process changes, such as how to share meeting notes. Then as you progress, work towards creating a more-holistic standardised process.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal should be that every team understands the process, is able to follow it, and works in sync.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Balance Personalities and Perspectives<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Getting every team working together and in sync is easier said than done. Especially given the fact that each team has different experiences, needs, priorities, and even egos, involved.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep this in mind as you get started. Avoid falling victim to the silo mentality \u2014 wherein every team functions independently of each other, leading to competition rather than collaboration. Be prepared for times of unavoidable conflict and unforeseen changes in plans.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having centralised communications and processes will help balance this. Also consider more in-depth initiatives to bring teams together, such as a team charter that establishes direction and boundaries, or something more light-hearted like a <\/span><a href=\"\/gb\/en\/blog\/bring-remote-teams-together-virtual-team-building-activities\/\"><span style=\"font-weight: 400;\">team building event.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Foster a Collaborative Culture<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Finally, aim to create a culture where collaboration is welcomed and valued.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Set aside time for brainstorming sessions for teams to come together and share ideas in a\u00a0 risk-free environment. Let ideas flow off each other, and experiment with new methods.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, add places in your workspaces where team members can recognise the hard work of others. If you have the available resources, consider implementing a reward system where teams can give other teams small tokens of appreciation such as gift cards.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By encouraging and rewarding collaborative efforts, individuals will feel more comfortable with reaching beyond their own team.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All combined, you\u2019ll be able to begin using cross-team collaboration as a way to better inform, engage, and build relationships with your customers, and as a result, provide a better overall customer experience.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With more and more options being readily available to customers, customer experience matters more than ever. Customer experience is now what brings new customers in, as well as what keeps &hellip; <a href=\"\/gb\/en\/blog\/how-cross-team-collaboration-improves-customer-experience\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;How Cross-Team Collaboration Improves Customer Experience&#8221;<\/span><\/a><\/p>\n","protected":false},"author":244,"featured_media":11508,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Cross-Team Collaboration Improves Customer Experience | RingCentral UK Blog<\/title>\n<meta name=\"description\" content=\"ith more and more options being readily available to customers, customer experience matters more than ever. 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