{"id":11490,"date":"2020-09-01T09:30:49","date_gmt":"2020-09-01T08:30:49","guid":{"rendered":"\/gb\/en\/blog\/?p=11490"},"modified":"2023-01-16T12:08:24","modified_gmt":"2023-01-16T12:08:24","slug":"customer-retention-through-interactive-content","status":"publish","type":"post","link":"\/gb\/en\/blog\/customer-retention-through-interactive-content\/","title":{"rendered":"Customer Retention Through Interactive Content: A Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What does a happy customer do once their purchase is over? Well, for starters, they stay. And that is what customer retention is all about: customer loyalty.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer retention not only saves your team\u2019s time and effort, but also attracts a wider audience. Retaining customers can be tricky, but we do have one secret ingredient that spruces up that customer journey for sure \u2013 interactive content. Interactive content like calculators and quizzes can add real value to the customer and increase customer engagement. Thus, increasing the chances of gaining loyal customers. Today, a lot of companies use <\/span><a href=\"https:\/\/outgrow.co\/blog\/outgrow-quiz-maker\"><span style=\"font-weight: 400;\">quiz makers<\/span><\/a><span style=\"font-weight: 400;\"> and calculator builder tools to build these experiences within minutes. Let\u2019s have a look at how you can increase customer retention through interactive content.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>What is customer retention?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Customer retention refers to the ability of a company to retain its customers over a specified period of time. It\u2019s about engaging the customer and providing them with an experience that makes them come back to you. Your probability of selling to a customer who has already bought from you is <\/span><a href=\"https:\/\/www.outboundengine.com\/blog\/customer-retention-marketing-vs-customer-acquisition-marketing\/\"><span style=\"font-weight: 400;\">40% more<\/span><\/a><span style=\"font-weight: 400;\"> than someone who has never bought from you.\u00a0<\/span><\/p>\n<h2><b>How can you retain your customers using interactive content?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Interactive content adds value to a user. That\u2019s why users don\u2019t only engage with it, but also offer lead information more readily. Here are the different ways in which you can use different kinds of content to hold on to your customers better.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><b>Send relevant content based on the funnel stage with quizzes\u00a0<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Everybody loves quizzes! They can be fun and entertaining and also educational and informative. Now every buyer goes through a journey, something we like to call the \u2018sales funnel\u2019. You can send them content depending upon the stage of the funnel they\u2019re in (Awareness, Consideration, and Decision). It\u2019s important to keep your content relevant, otherwise, it makes the user lose interest.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11596 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/pottermore.jpg\" alt=\"pottermore\" width=\"640\" height=\"520\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/pottermore.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/pottermore-300x244.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For example, consider Pottermore. It\u2019s an online platform for Harry Potter fans where they can live a virtual magical life. As soon as you begin the process, you get a quiz for \u2018Which House Do You Belong To?\u2019. Now if you know the Potter world even a little bit, you\u2019d know how important it is for a fresh visitor to take that quiz. The quiz tells them something personalised and encourages them to explore the game further. It is this kind of information that improves their experience and makes sure that they\u2019d come back to engage with you further.\u00a0<\/span><\/p>\n\t<div class=\"cta-banner  CID-2FdM5dTp IID-69d213df57295\"\r\n\t\tdata-dl-custom-type=\"ctaButton\">\r\n\t\t<div class=\"cta-banner-img-wrap\">\r\n\t\t\t<div class=\"cta-banner-img\" style=\"background-image:url(\/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/portrait-of-a-beautiful-and-cheerful-young-woman-telephone-operator-with-headset-working-on-desktop-computer-in-row-in-a-customer-service-call-support-helpline-business-center-with-teamworker-in-background.jpg)\"><\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"cta-body\" data-dl-custom-type=\"ctaButton\">\r\n\t\t\t<span class=\"cta-sub-heading\"><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/contact-centre\/overview.html\">cloud contact centre<\/a> technology<\/span>\r\n\t\t\t<h3 class=\"cta-heading\">Improve customer and employee experience together<\/h3>\r\n\t\t\t<p>RingCentral's cloud contact centre can help you improve first contact resolution and make your customers happier.<\/p>\r\n\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\thref=\"https:\/\/www.ringcentral.com\/gb\/en\/contact-centre\/overview.html\" class=\"btn btn-primary\"\r\n\t\t\t\ttarget=\"_blank\" rel=\"noopener\" data-dl-additional-info=\"Improve customer and employee experience together\"\r\n\t\t\t\tdata-dl-name=\"Improve customer and employee experience together | Find out how\">Find out how<\/a>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\t\n<ul>\n<li>\n<h3><b>Add value using calculators<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Calculators are always useful, whether in a mathematics exam or in a marketing strategy! They can be used to add value to a customer even after they\u2019ve purchased from you. You can target them with customised calculators based on their needs and preferences. This will enhance their customer journey and develop trust with your brand.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11597 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/customer-retention-rate-calculator.png\" alt=\"customer retention rate calculator\" width=\"1600\" height=\"772\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/customer-retention-rate-calculator.png 1600w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/customer-retention-rate-calculator-300x145.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/customer-retention-rate-calculator-640x309.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/customer-retention-rate-calculator-768x371.png 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/customer-retention-rate-calculator-1536x741.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Suppose you are a B2B company that develops marketing strategies for other brands. You are aware that your customers have been having issues with customer retention. Now, what you can do is create a calculator for calculating the customer retention rate. once they have input their data and calculated their rate, you can direct them to your services that can help them increase it. You can also direct them to a blog or an eBook, whichever resources are available to you! This will help them improve their business as well as help you market your services.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><b>Aid customer education with assessments<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can\u2019t ensure a good user experience unless your user knows your product well. Assessments are the best way to help them around it. Assessments are also useful in assessing your customers\u2019 needs and providing information of value. Moreover, you can also customise your assessments based on the service that your customer is interested in.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11598 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/interactive-quiz-case-study.png\" alt=\"interactive quiz case study\" width=\"928\" height=\"461\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/interactive-quiz-case-study.png 928w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/interactive-quiz-case-study-300x149.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/interactive-quiz-case-study-640x318.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/interactive-quiz-case-study-768x382.png 768w\" sizes=\"(max-width: 928px) 100vw, 928px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s have a look at this <\/span><a href=\"https:\/\/outgrow.co\/blog\/inventrom-case-study\"><span style=\"font-weight: 400;\">interactive quiz case study<\/span><\/a><span style=\"font-weight: 400;\">. Inventrom is a fully integrated platform that provides cloud-based solutions. They created an assessment in order to promote their <a href=\"\/gb\/en\/blog\/the-internet-of-things-iot-and-collaboration\/\">IoT<\/a> and machine learning (ML) training programme. It was a test that determined whether a user was eligible for the training scholarship or not. This was a way to enhance their brand awareness as well as gain more participants. They used the assessment to gain an idea of their potential users which ultimately helped them deliver a more personalised experience to them. They also included a tutorial video at the end of the assessment in order to explain their product better. They fully utilised interactive content in order to offer the best to their potential participants and customers.\u00a0<\/span><\/p>\n\t<div class=\"cta-banner  CID-2FdM5dTp IID-69d213df572c6\"\r\n\t\tdata-dl-custom-type=\"ctaButton\">\r\n\t\t<div class=\"cta-banner-img-wrap\">\r\n\t\t\t<div class=\"cta-banner-img\" style=\"background-image:url(\/gb\/en\/blog\/wp-content\/uploads\/2020\/05\/remote-teams-cta.jpg)\"><\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"cta-body\" data-dl-custom-type=\"ctaButton\">\r\n\t\t\t<span class=\"cta-sub-heading\">Collaborate from anywhere<\/span>\r\n\t\t\t<h3 class=\"cta-heading\">One application for all interactions<\/h3>\r\n\t\t\t<p>Keep your team connected and collaborating while working remotely.<\/p>\r\n\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\thref=\"https:\/\/www.ringcentral.com\/gb\/en\/why-use-ringcentral-desktop-app.html\" class=\"btn btn-primary\"\r\n\t\t\t\ttarget=\"_blank\" rel=\"noopener\" data-dl-additional-info=\"One application for all interactions\"\r\n\t\t\t\tdata-dl-name=\"One application for all interactions | Find out how\">Find out how<\/a>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\t\n<ul>\n<li>\n<h3><b>Ask for feedback with surveys<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">No conversion is one-sided. Feedback allows your customer to feel that they have a voice. And what better way to ask for feedback than a fun, interactive survey. Surveys help you gain information about your customers, work on your service, and improve their experience. <\/span><a href=\"http:\/\/info.microsoft.com\/rs\/157-GQE-382\/images\/EN-CNTNT-Report-DynService-2017-global-state-customer-service-en-au.pdf\"><span style=\"font-weight: 400;\">96% of customers<\/span><\/a><span style=\"font-weight: 400;\"> say that customer service is an important factor in their choice of loyalty to a brand. No matter which industry and what business, you can create a survey to find out what your customers think of you! It also makes them feel valued, and thus increases the likelihood of them purchasing from you again.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-11599\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/feedback-with-surveys-640x549.png\" alt=\"feedback with surveys\" width=\"640\" height=\"549\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/feedback-with-surveys-640x549.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/feedback-with-surveys-300x257.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/feedback-with-surveys-768x659.png 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/feedback-with-surveys.png 815w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Uber asks its customers to give feedback after every ride, no matter how short or long. This allows customers to voice appreciation as well as their concerns regarding the trip. This is what makes customers feel that their problems will be taken care of and they will have an even better experience next time. Feedback is a great way to hold on to customers. It lets them help a business in improving itself! What could be better?<\/span><\/p>\n<ul>\n<li>\n<h3><b>Provide good customer support with live chats\u00a0<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Live chats are the little popups you see on websites where you can ask any query or raise any concern at any point of the day. They\u2019re really helpful because they allow you to avoid losing customers due to technical problems, comprehension issues, and so on. Now, you can use all kinds of interactive content to spruce up your live chats too!\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-11600\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/customer-support-with-live-chats-640x320.jpg\" alt=\"customer support with live chats \" width=\"640\" height=\"320\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/customer-support-with-live-chats-640x320.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/customer-support-with-live-chats-300x150.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/customer-support-with-live-chats-768x384.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/customer-support-with-live-chats-876x438.jpg 876w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/customer-support-with-live-chats.jpg 1400w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For example, take Sephora, the make-up brand. They use live chat to help users with their queries. They stay with them from their first onboarding till their purchase using live chat. Sephora can use various types of interactive content to enhance their live chat even further. They may create an outcome quiz for \u2018Which Lipstick Shade Suits Your Face The Best?\u2019. They can also create polls in order to find out the colours they prefer more. Sephora doesn\u2019t only make their customers more brand-aware but also helps them understand their needs better. Thus, they are one step closer to customer retention!\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><b>Collect customer information with chatbots<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Just like surveys, you can use engaging chatbots to collect data about your customers too! Chatbots are more interactive and go beyond feedback. You can use them to understand what your customer actually wants from you in order to make their buyer\u2019s journey more personalised. As opposed to the live chats, chatbots respond with pre-determined answers with the objective of gathering specific data. And most importantly, these chatbots are available 24\/7 to help out customers!\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-11601\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/chatbots-640x464.gif\" alt=\"chatbots \" width=\"640\" height=\"464\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/chatbots-640x464.gif 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/chatbots-300x217.gif 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/chatbots-768x557.gif 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Take the example of a wedding planning company. Before they even take on the client, they can get the entire information on the whens and whats of the event. This will help them assess their potential customer and even streamline their process better once they start working with them. Have a look at this wedding planning chatbot created by Outgrow:\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><b>Reward your customers with contests and giveaways<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nobody says no to a nice treat. (<\/span><i><span style=\"font-weight: 400;\">You can ask your pet to see if we\u2019re wrong!<\/span><\/i><span style=\"font-weight: 400;\">) And your customers won\u2019t either. Contests and giveaways are the perfect way to engage your customers and encourage them to come back to you. In fact, statistics show that contests and giveaways have a conversion rate <\/span><a href=\"https:\/\/smallbiztrends.com\/2015\/03\/running-a-contest-get-more-entries.html\"><span style=\"font-weight: 400;\">of almost 34%<\/span><\/a><span style=\"font-weight: 400;\">, which is higher than other content types. It develops a positive image towards your brand and gets you a good amount of promotion. If that\u2019s not a great deal, we don\u2019t know what is!\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11602\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/contests-and-giveaways.jpg\" alt=\"contests and giveaways\" width=\"559\" height=\"410\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/contests-and-giveaways.jpg 559w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/09\/contests-and-giveaways-300x220.jpg 300w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Contests and giveaways are extremely cost-effective and help you establish a strong online presence. You can ask your online audience to post a picture with your product, write the most creative review, or even share a personal anecdote. You can also make it customer exclusive to make them feel special! Here\u2019s an example of a giveaway held by Sticky Brand Studio. They hosted a St. Patrick\u2019s Day special giveaway to gain more traction and popularity. You can offer an extended free trial or a discount coupon in order to increase purchase intent and encourage customer retention.\u00a0<\/span><\/p>\n<h2><b>Conclusion\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Customer retention is the perfect way to reduce your efforts while increasing results. Working towards increasing customer retention produces loyal customers and also helps you improve your brand image. Nothing beats word of mouth after all. Interactive content is your one-stop strategy to achieve that. We hope we\u2019ve helped you gain an understanding of how you can use it to boost your business. If you have any new ideas, you know where to find us.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does a happy customer do once their purchase is over? Well, for starters, they stay. And that is what customer retention is all about: customer loyalty.\u00a0 Customer retention not &hellip; <a href=\"\/gb\/en\/blog\/customer-retention-through-interactive-content\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Customer Retention Through Interactive Content: A Guide&#8221;<\/span><\/a><\/p>\n","protected":false},"author":244,"featured_media":11495,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-blog-series.php","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Retention Through Interactive Content: A Guide<\/title>\n<meta name=\"description\" content=\"Customer retention is the perfect way to reduce your efforts while increasing results. Learn how to use interactive content to produce loyal customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/customer-retention-through-interactive-content\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RingCentral Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer Retention Through Interactive Content: A Guide","description":"Customer retention is the perfect way to reduce your efforts while increasing results. Learn how to use interactive content to produce loyal customers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/customer-retention-through-interactive-content\/","twitter_misc":{"Written by":"RingCentral Team","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":":\/gb\/en\/blog\/customer-retention-through-interactive-content\/#article","isPartOf":{"@id":"\/gb\/en\/blog\/customer-retention-through-interactive-content\/"},"author":{"name":"RingCentral Team","@id":"\/gb\/en\/blog\/#\/schema\/person\/cc4f043d2b478862a8622c28b0ebd08c"},"headline":"Customer Retention Through Interactive Content: A Guide","datePublished":"2020-09-01T08:30:49+00:00","dateModified":"2023-01-16T12:08:24+00:00","mainEntityOfPage":{"@id":"\/gb\/en\/blog\/customer-retention-through-interactive-content\/"},"wordCount":1643,"commentCount":0,"publisher":{"@id":"\/gb\/en\/blog\/#organization"},"articleSection":["UC - Collaboration"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":[":\/gb\/en\/blog\/customer-retention-through-interactive-content\/#respond"]}]},{"@type":"WebPage","@id":"\/gb\/en\/blog\/customer-retention-through-interactive-content\/","url":":\/gb\/en\/blog\/customer-retention-through-interactive-content\/","name":"Customer Retention Through Interactive Content: A Guide","isPartOf":{"@id":"\/gb\/en\/blog\/#website"},"datePublished":"2020-09-01T08:30:49+00:00","dateModified":"2023-01-16T12:08:24+00:00","description":"Customer retention is the perfect way to reduce your efforts while increasing results. 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