{"id":11390,"date":"2020-08-21T16:49:43","date_gmt":"2020-08-21T15:49:43","guid":{"rendered":"\/gb\/en\/blog\/?p=11390"},"modified":"2025-05-29T09:55:58","modified_gmt":"2025-05-29T08:55:58","slug":"how-to-make-data-minded-decisions-for-your-business-using-location-intelligence","status":"publish","type":"post","link":"\/gb\/en\/blog\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence\/","title":{"rendered":"How to Make Data-Minded Decisions for Your Business Using Location Intelligence"},"content":{"rendered":"<p>Businesses, now more than ever, have dozens of ways to get to know their customers and improve their experiences. And with cloud based communication software, such as <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/office\/features\/hosted-pbx\/overview.html\">hosted PBX<\/a>, bringing the globe together, companies can often lose track when making marketing or other decisions. They fail to bring the data at their fingertips to bear.<\/p>\n<p><span style=\"font-weight: 400;\">Failing to consider the relevant data when making choices, however, can often lead to a one-size-fits all type of marketing campaign. And these just don\u2019t work anymore. <\/span><a href=\"https:\/\/www.demandjump.com\/blog\/the-importance-of-consumer-behavior-in-marketing\"><span style=\"font-weight: 400;\">76% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> now expect companies to cater to their individual needs and interests.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Location Intelligence has become a recent addition to the channels used for understanding buyers. And both consumers and businesses can benefit. Think of the times Facebook has notified you about concerts or an interesting art exhibit in your area. Or the last time there was a major price surge when you needed an Uber.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11395 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence-5-3.jpg\" alt=\"How to Make Data-Minded Decisions for Your Business Using Location Intelligence-264\" width=\"1253\" height=\"830\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence-5-3.jpg 1253w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence-5-3-300x199.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence-5-3-640x424.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence-5-3-768x509.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence-5-3-743x493.jpg 743w\" sizes=\"(max-width: 1253px) 100vw, 1253px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This all happens because of location intelligence. Location intelligence, when permitted by users, provides companies with consumer data based on geographic location.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meaning businesses can now make data-driven decisions based on real-world customer interests and preferences. This is vital since what works for one individual or even one group could be a disaster for others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This data from location intelligence can include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile advertising ID, this identifies the device without sharing personal data<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stores, restaurants, or other venues consumers frequent<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Timestamps and other device information<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Up to <\/span><a href=\"https:\/\/www.forbes.com\/sites\/louiscolumbus\/2020\/02\/16\/what-you-need-to-know-about-location-intelligence-in-2020\/#4e7a2acae62f\"><span style=\"font-weight: 400;\">53% of businesses<\/span><\/a><span style=\"font-weight: 400;\"> use location intelligence when they develop their growth and marketing strategies. Given that it now plays such a vital role in marketing strategies, is it possible for all businesses to use it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Absolutely!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Who Uses Location Intelligence?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Location Intelligence offers a gold mine of information about buyers. It\u2019s an asset which is no longer reserved for bigger companies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CARTO Founder and Chief Strategy Officer <\/span><a href=\"https:\/\/www.geospatialworld.net\/blogs\/the-expanding-ecosystem-of-location\/\"><span style=\"font-weight: 400;\">Javier de la Torre<\/span><\/a><span style=\"font-weight: 400;\"> says \u201c<\/span><span style=\"font-weight: 400;\">Location Intelligence is not only limited to early adopters in Silicon Valley (e.g. Google, Uber, Amazon), but is opening up to a much wider range of players (e.g. telecommunications, energy and utilities, and financial services).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SMEs have started to utilise location intelligence and its data for better business decisions. Fully <\/span><a href=\"https:\/\/www.bmmagazine.co.uk\/in-business\/how-smes-can-leverage-location-intelligence-to-win-customers-hearts\/\"><span style=\"font-weight: 400;\">42% of businesses <\/span><\/a><span style=\"font-weight: 400;\">say there is now a push to find third party location intelligence companies to help determine what customers want.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Restaurants are just one of the many sectors capitalizing on this data. In 2018, Burger King launched the <\/span><a href=\"https:\/\/www.qsrmagazine.com\/burgers\/bk-whoppers-are-only-1-cent-when-you-order-mcdonalds\"><span style=\"font-weight: 400;\">Whopper Detour<\/span><\/a><span style=\"font-weight: 400;\"> campaign. For a limited time, customers would receive a 1 cent coupon for a Burger King Whopper, via their app, whenever they were within a 600 foot radius of any McDonald\u2019s US location. This is just one of the creative ways businesses have used location intelligence and geofencing.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Advantages of Location Intelligence<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve covered what and who can use location intelligence. But I bet you\u2019re wondering what does this mean for my business?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are numerous ways geospatial data can inform business decisions. Think about the fact that <\/span><a href=\"https:\/\/www.pewresearch.org\/global\/2019\/02\/05\/smartphone-ownership-is-growing-rapidly-around-the-world-but-not-always-equally\/\"><span style=\"font-weight: 400;\">5 billion people<\/span><\/a><span style=\"font-weight: 400;\"> have and regularly check their smartphone. That means they are always providing you with valuable data that can change and improve business practices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now let\u2019s dive into some of the perks of geospatial data.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Localise Consumer Insight<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Think of consumer insight as a window into what drives your customers. This could mean their needs, habits, or the broader trends in the marketplace that those suggest.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses use location intelligence to gain insight using geo tracking services and other <a href=\"\/gb\/en\/blog\/the-internet-of-things-iot-and-collaboration\/\">Internet of Things<\/a>, <\/span><a href=\"\/gb\/en\/blog\/the-internet-of-things-iot-and-collaboration\/\"><span style=\"font-weight: 400;\">IOT<\/span><\/a><span style=\"font-weight: 400;\">, devices. This data can allow for a much more granular and street view approach to understanding consumer trends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Localised data is focusing on what makes a specific country, region, or city tick. It\u2019s an extra layer of personalisation needed to attract buyers. Especially in a global market where <\/span><a href=\"https:\/\/unbabel.com\/blog\/localization-cant-read-wont-buy\/\"><span style=\"font-weight: 400;\">53% of buyers<\/span><\/a><span style=\"font-weight: 400;\"> are more comfortable making purchases sold through their native languages.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11394 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence-4.png\" alt=\"How to Make Data-Minded Decisions for Your Business Using Location Intelligence-323\" width=\"752\" height=\"485\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence-4.png 752w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence-4-300x193.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence-4-640x413.png 640w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/p>\n<p style=\"text-align: center;\"><b>Source<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.bigcommerce.com\/blog\/local-marketing\/\"><span style=\"font-weight: 400;\">BigCommerce<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The importance of drilling down to the local level is apparent for all businesses. Take Procter &amp; Gamble, for example. The vast company struggled to promote their nappy brand <\/span><a href=\"https:\/\/www.cbsnews.com\/news\/how-pg-brought-the-diaper-revolution-to-china\/\"><span style=\"font-weight: 400;\">Pampers in China<\/span><\/a><span style=\"font-weight: 400;\">. This was largely because disposable nappies were simply not the norm in the country.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After localised research, they found that Chinese mothers are concerned about their baby\u2019s sleep, since they believe it leads to better brain development. Using this, Pampers rolled out the Golden Sleep campaign which highlighted that the comfort of nappies helped babies sleep better. And it worked, with the brand becoming the #1 nappy brand in China.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The recent Covid-19 pandemic provides another example. The degree to which the crisis has impacted consumers differs greatly by geography. In some places, entire populations were first locked down, and then told to continue practicing social distancing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retailers, therefore, needed to quickly work out new ways to serve those consumers. Through location intelligence they can find if customers want home delivery, BOPIS, or entirely different logistics solutions. The <\/span><a href=\"https:\/\/blog.brightpearl.com\/benefits-of-warehouse-management-systems\"><span style=\"font-weight: 400;\">benefits of a warehouse management system<\/span><\/a><span style=\"font-weight: 400;\"> informed by localised data is clearly apparent here.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focus on the local market and it can work wonders for you. Location Intelligence makes it much more straightforward. When using localised data, you get to create tailored content and strategies that local buyers will value when making their purchases.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Precise Target Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is the most common use for Location Intelligence. With <\/span><a href=\"https:\/\/multichannelmerchant.com\/blog\/why-consumers-prefer-personalization\/\"><span style=\"font-weight: 400;\">90% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> saying it\u2019s \u201cannoying\u201d when they receive messages that aren\u2019t relevant to them, target marketing is absolutely essential.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Location based ads are<\/span><a href=\"https:\/\/www.lyfemarketing.com\/blog\/digital-marketing-statistics\/\"><span style=\"font-weight: 400;\"> 20 times more<\/span><\/a><span style=\"font-weight: 400;\"> effective than ones which aren\u2019t, since consumers know that they can benefit from the services offered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of the times you purchased a movie ticket via an app. Movie chain apps, through LI, then use your location to tailor specific advertisements about special events, packages, or discounts at cinemas near you. Or partner restaurants can also use this opportunity to suggest restaurants nearby, for a complete night out. The once popular app, <\/span><a href=\"https:\/\/www.vox.com\/culture\/2018\/3\/7\/17087048\/moviepass-big-data-collection-tracking\"><span style=\"font-weight: 400;\">Movie Pass<\/span><\/a><span style=\"font-weight: 400;\"> used a similar model.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Effective target marketing can eventually lead to better ROI and customer lifetime value (CLV); one of the top <a href=\"https:\/\/www.clicdata.com\/blog\/6-marketing-kpis-for-small-business\/\">key performance indicators for businesses<\/a>. This is because loyal customers not only make return purchases but can also act as valuable ambassadors for your brand.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11392 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence-2-4.jpg\" alt=\"How to Make Data-Minded Decisions for Your Business Using Location Intelligence-363\" width=\"1000\" height=\"643\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence-2-4.jpg 1000w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence-2-4-300x193.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence-2-4-640x412.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence-2-4-768x494.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><b>Source: <\/b><a href=\"https:\/\/www.business2community.com\/branding\/brand-ambassadors-can-grow-business-10x-faster-02019119\"><span style=\"font-weight: 400;\">Business2Community<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Location Intelligence when paired with social media listening, which tracks how consumers are talking about your brand, further enhances the data. It lets you learn about how consumers are interacting with your stores both on and offline.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Waze, the popular navigation app, jumped on location targeted marketing when they launched <\/span><a href=\"https:\/\/www.marketing-interactive.com\/waze-ads-an-organic-disruptive-way-to-promote-brands-to-filipino-mobile-consumers\"><span style=\"font-weight: 400;\">Waze Ads<\/span><\/a><span style=\"font-weight: 400;\">. With a 2.8 million user base in the Philippines, Waze decided to partner up with brands to deliver organic and unobtrusive advertising. Through these ads, consumers receive suggestions when they\u2019re close to partner services like fast food chains, ATMs, or petrol stations. When selected, the app then easily reroutes drivers to the chosen destination.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking consumer location allows businesses more data to personalise their marketing strategies. In a user driven economy, personalised marketing has become vital, leading to a <\/span><a href=\"https:\/\/newgrove.com\/what-is-location-intelligence-marketing\/\"><span style=\"font-weight: 400;\">30% ROI increase<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalisation via LI doesn\u2019t exist in a vacuum, either. Smart companies can combine their localised data with other elements of <\/span><a href=\"\/gb\/en\/blog\/business-intelligence\/\"><span style=\"font-weight: 400;\">business intelligence<\/span><\/a><span style=\"font-weight: 400;\">. For instance, your firm may have built a <\/span><a href=\"https:\/\/blog.brightpearl.com\/retail-calendar\"><span style=\"font-weight: 400;\">2020 retail calendar<\/span><\/a><span style=\"font-weight: 400;\">. Such a document helps brands ID events to build marketing campaigns around.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll hardly need telling that 2020 hasn\u2019t panned out as expected. As such, you\u2019d need more data to check if certain events will still resonate with consumers. Location intelligence can get you a real-time measure of customer behaviour to reveal precisely those types of insights.\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Expand to Omnichannel Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Omnichannel marketing makes use of every touch point available to users and businesses. This means websites, social media, chatbots, brick and mortar stores, and everything else in between. With advances in technology, it\u2019s easier than ever to enhance <a href=\"\/gb\/en\/blog\/definitive-guide-customer-experience\/\">customer experience<\/a> through different mediums.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses who have taken advantage of omnichannel marketing campaigns earned a 90% higher customer retention rate than companies who only used single-channel campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The success of omnichannel marketing has shifted focus to the overall customer journey versus simply analysing the final sales.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11391 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence-1-3.jpg\" alt=\"How to Make Data-Minded Decisions for Your Business Using Location Intelligence-486\" width=\"600\" height=\"260\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence-1-3.jpg 600w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence-1-3-300x130.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.metrilo.com\/blog\/customer-journey-ecommerce\"><span style=\"font-weight: 400;\">Metrilo<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">With<\/span><a href=\"https:\/\/www.outerboxdesign.com\/web-design-articles\/mobile-ecommerce-statistics\"><span style=\"font-weight: 400;\"> 80% of buyers<\/span><\/a><span style=\"font-weight: 400;\"> checking their phones while in stores, businesses have now started to realise the importance of connecting shopping channels to improve the customer journey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Geospatial data can improve sales by finding unique locations which can bring the user experience to new heights.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Starbucks, for example, experienced customer friction of long lines and addressed it with an omnichannel, location based solution. The <\/span><a href=\"https:\/\/www.businessinsider.com\/starbucks-mobile-order-and-pay-for-all-customers-2018-3\"><span style=\"font-weight: 400;\">Starbucks app<\/span><\/a><span style=\"font-weight: 400;\"> conveniently maps out locations close to users and allows them to order and pay ahead of time. The app even allows for customers to have the same drink customisation services they get in-store. This means customers rushing to work could place their order ahead of time and pick up their drinks without having to wait in line.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses also use geospatial data when assessing location value for physical stores. For example, a Russian retailer <\/span><a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/the-secret-formula-behind-one-of-the-worlds-biggest-business-expansions\/\"><span style=\"font-weight: 400;\">opened 2,500 stores<\/span><\/a><span style=\"font-weight: 400;\"> in one year. This jaw dropping, seemingly risky move was actually made with carefully calculated data. By using geospatial cloud information, they were able to predict buyer trends in specific areas which gave them solid location pinpoints when deciding where to build stores. And it worked, with profits going from $233 million to $538 million in two years.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With omnichannel marketing becoming essential for most businesses, location based data serves as key information when expanding touchpoints. The data can inform decisions on new stores or even ways to improve local customer experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The areas of your business which location intelligence can impact in this way are limitless. Everything from <\/span><a href=\"\/gb\/en\/blog\/10-tips-to-remember-in-customer-service\/\"><span style=\"font-weight: 400;\">customer service<\/span><\/a><span style=\"font-weight: 400;\"> to accounting could benefit from more accurate data. You could even gain insights into <\/span><a href=\"https:\/\/blog.brightpearl.com\/fifo-vs-lifo-which-is-best\"><span style=\"font-weight: 400;\">FIFO vs LIFO<\/span><\/a><span style=\"font-weight: 400;\">, and which inventory management option is right for you.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s because at heart, LI is about gaining more accurate information on real customer behaviour, right now. It tells you what consumers at your stores or interacting with you in other ways want and need.\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11393 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence-3-3.png\" alt=\"How to Make Data-Minded Decisions for Your Business Using Location Intelligence-462\" width=\"1100\" height=\"648\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence-3-3.png 1100w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence-3-3-300x177.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence-3-3-640x377.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/08\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence-3-3-768x452.png 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/p>\n<p style=\"text-align: center;\"><b>Source<\/b><span style=\"font-weight: 400;\">:<\/span><a href=\"https:\/\/carto.com\/blog\/omnichannel-retail-with-location-intelligence-and-new-data-streams\/\"><span style=\"font-weight: 400;\"> Carto<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Think Local to Make Far-Reaching Decisions<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is impossible to ignore the technology around us. It\u2019s made everyday tasks from shopping to hailing a cab doable with one click. This is great for both consumers and businesses, as every keystroke provides information on how to improve customer relationships.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Location intelligence can offer key reference points like demographics or even local customer beliefs. These make for smarter and more effective ads and marketing campaigns that feel relevant and personal to those at whom they\u2019re targeted .\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More than that, the accurate real-time data can help you improve all areas of your business. There\u2019s no process or department, after all, that wouldn\u2019t benefit from decisions driven by accurate data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From marketing to customer support and sales to logistics, evidence-based choices are best. It may be romantic to talk about trusting your gut in business. In truth, though, it\u2019s by gaining genuine insight into customers that you give yourself the best chance of success.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The internet has put all the data you could possibly need at your fingertips. Using these connections allows you to market to buyers on every avenue and meet their every need. Taking advantage of these leaps in technology can guide you and your business into the future.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Businesses, now more than ever, have dozens of ways to get to know their customers and improve their experiences. And with cloud based communication software, such as hosted PBX, bringing &hellip; <a href=\"\/gb\/en\/blog\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;How to Make Data-Minded Decisions for Your Business Using Location Intelligence&#8221;<\/span><\/a><\/p>\n","protected":false},"author":244,"featured_media":11432,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make Data-Minded Decisions for Your Business Using Location Intelligence | RingCentral UK Blog<\/title>\n<meta name=\"description\" content=\"usinesses, now more than ever, have dozens of ways to get to know their customers and improve their experiences. And with cloud based communication so\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RingCentral Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Make Data-Minded Decisions for Your Business Using Location Intelligence | RingCentral UK Blog","description":"usinesses, now more than ever, have dozens of ways to get to know their customers and improve their experiences. And with cloud based communication so","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence\/","twitter_misc":{"Written by":"RingCentral Team","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":":\/gb\/en\/blog\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence\/#article","isPartOf":{"@id":"\/gb\/en\/blog\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence\/"},"author":{"name":"RingCentral Team","@id":"\/gb\/en\/blog\/#\/schema\/person\/cc4f043d2b478862a8622c28b0ebd08c"},"headline":"How to Make Data-Minded Decisions for Your Business Using Location Intelligence","datePublished":"2020-08-21T15:49:43+00:00","dateModified":"2025-05-29T08:55:58+00:00","mainEntityOfPage":{"@id":"\/gb\/en\/blog\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence\/"},"wordCount":1882,"commentCount":0,"publisher":{"@id":"\/gb\/en\/blog\/#organization"},"articleSection":["UC - Collaboration"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":[":\/gb\/en\/blog\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence\/#respond"]}]},{"@type":"WebPage","@id":"\/gb\/en\/blog\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence\/","url":":\/gb\/en\/blog\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence\/","name":"How to Make Data-Minded Decisions for Your Business Using Location Intelligence | RingCentral UK Blog","isPartOf":{"@id":"\/gb\/en\/blog\/#website"},"datePublished":"2020-08-21T15:49:43+00:00","dateModified":"2025-05-29T08:55:58+00:00","description":"usinesses, now more than ever, have dozens of ways to get to know their customers and improve their experiences. And with cloud based communication so","breadcrumb":{"@id":":\/gb\/en\/blog\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":[":\/gb\/en\/blog\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence\/"]}]},{"@type":"BreadcrumbList","@id":":\/gb\/en\/blog\/how-to-make-data-minded-decisions-for-your-business-using-location-intelligence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"RingCentral Blog","item":"\/gb\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"UC - Collaboration"}]},{"@type":"WebSite","@id":"\/gb\/en\/blog\/#website","url":"\/gb\/en\/blog\/","name":"RingCentral UK Blog","description":"RingCentral News and Tips","publisher":{"@id":"\/gb\/en\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"\/gb\/en\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"\/gb\/en\/blog\/#organization","name":"RingCentral UK","url":"\/gb\/en\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"\/gb\/en\/blog\/#\/schema\/logo\/image\/","url":"\/gb\/en\/blog\/wp-content\/uploads\/2021\/11\/ringcentral-logo.png","contentUrl":"\/gb\/en\/blog\/wp-content\/uploads\/2021\/11\/ringcentral-logo.png","width":1921,"height":416,"caption":"RingCentral UK"},"image":{"@id":"\/gb\/en\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"\/gb\/en\/blog\/#\/schema\/person\/cc4f043d2b478862a8622c28b0ebd08c","name":"RingCentral Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"\/gb\/en\/blog\/#\/schema\/person\/image\/","url":"https:\/\/rcbloguk.wpengine.com\/gb\/en\/blog\/wp-content\/plugins\/rc-profile-photo\/images\/default-avatar.png","contentUrl":"https:\/\/rcbloguk.wpengine.com\/gb\/en\/blog\/wp-content\/plugins\/rc-profile-photo\/images\/default-avatar.png","caption":"RingCentral Team"},"url":"\/gb\/en\/blog\/author\/ringcentral-team\/"}]}},"_links":{"self":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts\/11390"}],"collection":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/users\/244"}],"replies":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/comments?post=11390"}],"version-history":[{"count":0,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts\/11390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/media\/11432"}],"wp:attachment":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/media?parent=11390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/categories?post=11390"},{"taxonomy":"post_tag","embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/tags?post=11390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}