{"id":11032,"date":"2020-08-13T10:18:14","date_gmt":"2020-08-13T09:18:14","guid":{"rendered":"\/gb\/en\/blog\/?p=11032"},"modified":"2023-01-16T16:56:23","modified_gmt":"2023-01-16T16:56:23","slug":"organisation-benefit-from-new-normal","status":"publish","type":"post","link":"\/gb\/en\/blog\/organisation-benefit-from-new-normal\/","title":{"rendered":"How Your Organisation Can Benefit from the \u2018New Normal\u2019"},"content":{"rendered":"<p><strong>Watch this roundup video for a 90-second synopsis of the following article:<\/strong><\/p>\n<div class=\"rc-responsive-embed\"><iframe title=\"How Your Organisation Can Benefit from the \u2018New Normal\u2019\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/scb_77apd_k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">Over the last couple of months, anyone with any form of connection to the outside world \u2013 be it a stable <a href=\"\/gb\/en\/blog\/ultimate-guide-to-broadband-for-your-home-office\/\">internet connection<\/a>, cable or terrestrial TV satellite, newspaper subscription, or talkative neighbour \u2013 will almost certainly have heard about the \u2018new normal\u2019. However, while some of us may still be clinging on to the slim hope that society will revert to \u2018normal\u2019 once a vaccine has been found, most of us have realised that this probably won\u2019t be the case \u2013 especially when it comes to the way we work. So, how should your organisation prepare for the \u2018new normal\u2019 and what benefits could these preparations yield over the coming months, years, and decades?<\/span><\/p>\n<h2><b>Treating remote working as more than just a company perk<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">According to a joint <\/span><a href=\"https:\/\/www.sdworx.com\/en\/press\/2020\/2020-05-29-coronavirus-leads-four-out-of-ten-white-collar-workers-to-start-teleworking\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">survey<\/span><\/a><span style=\"font-weight: 400;\"> carried out by Cass Business School, IESE Business School, and HR service provider SD Worx, before the outbreak of COVID-19 almost half (<\/span><a href=\"https:\/\/uktechnews.co.uk\/2020\/05\/29\/brits-are-among-the-most-fervent-remote-workers-during-the-coronavirus-crisis\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">47%<\/span><\/a><span style=\"font-weight: 400;\">) of the UK workforce had never worked remotely. This was partly attributed to the fact that many organisations saw working remotely as more of a company perk that was offered sporadically or simply did not want to offer it at all for fear of employees taking advantage of it. Fast forward a few months and now the same report finds that around 65% of the UK workforce is working remotely and is expected to do so for the remainder of the year, at a minimum.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While some may welcome this news more than others, the reality is that many employers have started to realise the benefits of flexible working. Businesses are noticing increases in overall productivity levels as employees are less distracted at home and are actually working harder given they no longer need to waste time commuting to and from the office. What\u2019s more, some businesses are also noticing improvements in areas such as employee retention rates, engagement levels, and importantly overall profitability, thus further sweetening the appeal of flexible working.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what does all this mean within the context of your organisation? How should <\/span><i><span style=\"font-weight: 400;\">you<\/span><\/i><span style=\"font-weight: 400;\"> treat remote working during the ear of the \u2018new normal\u2019? Well, if you\u2019re one of those organisations that have been reluctant to offer remote working in the past, the events of the last few months should provide you with enough real-life proof and reassurances that it almost certainly is a completely viable option. Not only could you also experience some of the aforementioned benefits, but with the wealth of remote-working technologies readily available, it has never been easier for you and your employees to collaborate, communicate and remain productive while working from any location. The old adage that more hours spent in the office equates to more productivity is outdated, and instead, the notion of smart, flexible working has gained more and more prominence.\u00a0<\/span><\/p>\n\t\t<style>\r\n\t\t\t@media (min-width: 768px) {\r\n\t\t\t\t.bottom-cta .bottom-cta-img {\r\n\t\t\t\t\tfloat: left;\r\n\t\t\t\t\twidth: 50%;\r\n\t\t\t\t}\r\n\t\t\t}\r\n\r\n\t\t\t.bottom-cta .bottom-cta-img img {\r\n\t\t\t\twidth: 100%;\r\n\t\t\t}\r\n\r\n\t\t\t.bottom-cta {\r\n\t\t\t\tbackground: #001138;\r\n\t\t\t\tpadding: 30px;\r\n\t\t\t}\r\n\r\n\t\t\t.bottom-cta .bottom-cta-copy {\r\n\t\t\t\tpadding: 0 30px;\r\n\t\t\t\toverflow: hidden;\r\n\t\t\t\tcolor: #fff;\r\n\t\t\t}\r\n\r\n\t\t\t.bottom-cta .bottom-cta-copy .btn-primary {\r\n\t\t\t\twidth: 100%;\r\n\t\t\t}\r\n\t\t<\/style>\r\n\t\t<div class=\"bottom-cta  CID-cta-2FdM5dTp IID-cta-69d08058dcd83\"\r\n\t\t\tdata-dl-custom-type=\"cta\">\r\n\t\t\t<div class=\"bottom-cta-img\">\r\n\t\t\t\t<img decoding=\"async\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/03\/pandemic-reportTwitter-v1-copy.jpg\" alt=\"Call to action banner\">\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"bottom-cta-copy\">\r\n\t\t\t\t<span style=\"font-size: 24px; line-height: 30px;\">Restructuring a nation through technology: How UK businesses are facing a post-pandemic future<\/span>\r\n\t\t\t\t<span class=\"text-center\" style=\"display: block;\">\r\n\t\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\t\tclass=\"btn btn-primary btn-lg\" style=\"margin-top: 16px; font-weight: bold;\"\r\n\t\t\t\t\ttitle=\"Read the report\" href=\"https:\/\/www.ringcentral.com\/gb\/en\/lp\/pandemic-report.html\" target=\"_blank\"\r\n\t\t\t\t\trel=\"noopener noreferrer\" data-dl-additional-info=\"Restructuring a nation through technology: How UK businesses are facing a post-pandemic future\"\r\n\t\t\t\t\tdata-dl-name=\"Restructuring a nation through technology: How UK businesses are facing a post-pandemic future | Read the report\">Read the report<\/a>\r\n\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<\/div>\r\n\t\t\n<h2><b>Safeguarding against future similar events<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While one would be very hard-pressed to find any benefits associated with the recent COVID-19 pandemic, one key learning we could take away from this experience would be with regards to how we as organisations cope with future events of such magnitude. Due to the legacy business models that many organisations used to pride themselves on, a number of them struggled to adapt quickly when their workforces were suddenly mandated to work remotely. As a result, these organisations noticed massive drops in employee productivity and lost a considerable amount of time and revenue frantically searching for immediate solutions. Had they been better prepared, this time could have been better spent managing and reassuring their employees and customer throughout this drastic transition process.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For those organisations that already had the technological foundations in place to support remote working, the sudden changes in working requirements were a bit easier to navigate. For example, a <\/span><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/whyringcentral\/casestudies\/st-bartholomews-school.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">UK primary school<\/span><\/a><span style=\"font-weight: 400;\"> managed to leverage RingCentral&#8217;s technology to remotely maintain a consistent level of interaction with their students as soon as the pandemic hit. By leveraging the high definition video conferencing capabilities, teachers were able to host virtual classrooms and regularly check in with students to make sure they are keeping happy, healthy and engaged.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, the point that I am trying to make here is that regardless of whether you are a local primary school or a multinational corporation, you must have some sort of business continuity plan (BCP) in place to ensure that your organisation is fully prepared (as best it can be) for any similar events that take place in the future.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><b>Attracting new talent\u00a0<\/b><\/h2>\n<p><a href=\"https:\/\/capabilityjane.com\/about-us\/flexible-working\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">92% of Millennials<\/span><\/a><span style=\"font-weight: 400;\"> identify flexibility as a top priority when job hunting. That\u2019s a fact. So, if your organisation wants to benefit from the influx of skilled talent entering the workforce, you will first need to consider offering flexible working as a long-term option rather than simply being a knee-jerk reaction to a global pandemic. In doing so you will be able to significantly widen the pool of talent you are seeking to attract &#8211; making it much easier to recruit for those hard-to-fill roles &#8211; and will also gain a competitive edge over your competitors who perhaps don\u2019t have such practices in place. Similar to the point mentioned above, not only will you be able to attract more talent, but that talent will also yield more outputs as numerous <\/span><a href=\"https:\/\/www.bbc.com\/worklife\/article\/20200710-the-remote-work-experiment-that-made-staff-more-productive\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">studies<\/span><\/a><span style=\"font-weight: 400;\"> have shown that enabling staff to work remotely can result in them being more productive (fewer distractions, less time wasted commuting to work, etc.).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, you need to start viewing remote working not so much as a nice-to-have, but rather a critical component in your growth and expansion plans.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With all this in mind, the good news is that given the current age of connectivity we live in, it has never been easier to make these operational changes and welcome in the &#8216;new normal&#8217; era with open arms. Cloud-hosted software has proven its mettle during the pandemic \u2013\u00a0but it\u2019s much more than just a lifesaver in exceptional circumstances.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other blogs, we\u2019ve presented real-world examples of how cloud software offers tangible business benefits from <\/span><a href=\"\/gb\/en\/blog\/cloud-contact-centre-quick-response\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">flexibility<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><a href=\"\/gb\/en\/blog\/unifying-communications-business\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">scalability<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><a href=\"\/gb\/en\/blog\/higher-value-lower-cost\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">cost savings<\/span><\/a><span style=\"font-weight: 400;\">. With the country emerging from lockdown and business facing a sluggish market, those organisations that harness the benefits of cloud technology and <a href=\"\/gb\/en\/blog\/remote-work-resources\/\">remote work<\/a> will be the ones to thrive in the new era.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more information about how UK businesses are using technology to lay the foundations of their post-pandemic success, have a look at the eBook <\/span><i><span style=\"font-weight: 400;\">Restructuring the UK Through Technology<\/span><\/i><span style=\"font-weight: 400;\"> offered below.<\/span><\/p>\n\t\t<div class=\"uc-expo-cta-2 style-4  CID-cta-2FdM5dTp\"\r\n\t\t\tdata-dl-custom-type=\"ctaButton\">\r\n\t\t\t<div class=\"inner-container\">\r\n\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t<span>Restructuring a nation through technology: How UK businesses are facing a post-pandemic future<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"button\">\r\n\t\t\t\t\t<span class=\"\">\r\n\t\t\t\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\t\t\t\tclass=\"btn btn-primary btn-lg\" href=\"https:\/\/www.ringcentral.com\/gb\/en\/lp\/pandemic-report.html\"\r\n\t\t\t\t\t\t\tdata-dl-additional-info=\"Restructuring a nation through technology: How UK businesses are facing a post-pandemic future\"\r\n\t\t\t\t\t\t\tdata-dl-name=\"Restructuring a nation through technology: How UK businesses are facing a post-pandemic future | Read the report\" target=\"_blank\"\r\n\t\t\t\t\t\t\trel=\"noopener\" title=\"Read the report\">Read the report<\/a>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"clearfix\"><\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Watch this roundup video for a 90-second synopsis of the following article: Over the last couple of months, anyone with any form of connection to the outside world \u2013 be &hellip; <a href=\"\/gb\/en\/blog\/organisation-benefit-from-new-normal\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;How Your Organisation Can Benefit from the \u2018New Normal\u2019&#8221;<\/span><\/a><\/p>\n","protected":false},"author":244,"featured_media":11043,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Your Organisation Can Benefit from the \u2018New Normal\u2019 | RingCentral UK Blog<\/title>\n<meta name=\"description\" content=\"How should your organisation prepare for the \u2018new normal\u2019 and what benefits could these preparations yield over the coming months and years?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/organisation-benefit-from-new-normal\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RingCentral Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Your Organisation Can Benefit from the \u2018New Normal\u2019 | RingCentral UK Blog","description":"How should your organisation prepare for the \u2018new normal\u2019 and what benefits could these preparations yield over the coming months and years?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/organisation-benefit-from-new-normal\/","twitter_misc":{"Written by":"RingCentral Team","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":":\/gb\/en\/blog\/organisation-benefit-from-new-normal\/#article","isPartOf":{"@id":"\/gb\/en\/blog\/organisation-benefit-from-new-normal\/"},"author":{"name":"RingCentral Team","@id":"\/gb\/en\/blog\/#\/schema\/person\/cc4f043d2b478862a8622c28b0ebd08c"},"headline":"How Your Organisation Can Benefit from the \u2018New Normal\u2019","datePublished":"2020-08-13T09:18:14+00:00","dateModified":"2023-01-16T16:56:23+00:00","mainEntityOfPage":{"@id":"\/gb\/en\/blog\/organisation-benefit-from-new-normal\/"},"wordCount":1186,"commentCount":0,"publisher":{"@id":"\/gb\/en\/blog\/#organization"},"articleSection":["UC - 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