{"id":10748,"date":"2020-07-08T09:22:52","date_gmt":"2020-07-08T08:22:52","guid":{"rendered":"\/gb\/en\/blog\/?p=10748"},"modified":"2023-01-16T17:04:19","modified_gmt":"2023-01-16T17:04:19","slug":"how-fairtrade-was-able-to-keep-advocating-for-workers-rights-even-through-lockdown","status":"publish","type":"post","link":"\/gb\/en\/blog\/how-fairtrade-was-able-to-keep-advocating-for-workers-rights-even-through-lockdown\/","title":{"rendered":"How Fairtrade Was Able to Keep Advocating for Workers\u2019 Rights Even through Lockdown"},"content":{"rendered":"

When you find a FAIRTRADE Mark on a product, you\u2019re looking at a lot more than a logo. Most of the 6,000 products that have earned the right to display the FAIRTRADE Mark\u2014which include foods, drinks, clothing, flowers, even gold jewellery\u2014come from goods grown in some of the poorest countries in the world. The FAIRTRADE Mark means farmers and workers have a safety net that protects them from low market prices, they can protect the environment by following robust Fairtrade Standards and invest the Fairtrade Premium in business and community projects of their choice.<\/span><\/p>\n

The organisation behind the FAIRTRADE Mark is Fairtrade Foundation, a UK-based nonprofit that for nearly 30 years has been helping farmers, miners, and other producers in the developing world earn better prices for their products and provide better lives for their families. As the organisation\u2019s website puts it: \u201cFairtrade is a simple way to make a difference in the lives of the people who grow the things we love. We do this by making trade fair.\u201d<\/span><\/p>\n

When the pandemic led to a mandatory closure of their London headquarters, Fairtrade\u2019s staff knew they\u2019d need a new communications solution if they planned to continue carrying out their important work during the shutdown. The organisation had plenty of experience trying to work remotely with their legacy phone system\u2014and those experiences weren\u2019t positive.<\/span><\/p>\n\t\t