{"id":10515,"date":"2020-06-19T11:00:08","date_gmt":"2020-06-19T10:00:08","guid":{"rendered":"\/gb\/en\/blog\/?p=10515"},"modified":"2023-01-16T18:06:27","modified_gmt":"2023-01-16T18:06:27","slug":"information-technology-business-communications","status":"publish","type":"post","link":"\/gb\/en\/blog\/information-technology-business-communications\/","title":{"rendered":"What is Information Technology and How it has Improved Business Communications"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Information Technology, or \u201cIT\u201d is now an essential segment of any business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We rely on technology to keep us productive, whether it\u2019s for data entry or product development.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps one of the biggest and most significant examples of IT\u2019s impact on the business world is in the communication space. IT and communication are now so intertwined, that they have their own designation: ICT.\u00a0<\/span><\/p>\n<p><b>Information and Communications Technology <\/b><span style=\"font-weight: 400;\">is a concept identifying the many components that come together to make a successful communications stack in today\u2019s business world. This includes not just networking components and systems for communication, but analytics tools as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Responsible for delivering the essentials of business communications, ICT transforms every professional conversation that we have.\u00a0<\/span><\/p>\n<h2><strong>What is information and communications technology?<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10520\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/what-is-information-and-communications-technology.jpg\" alt=\"what is information and communications technology\" width=\"1920\" height=\"1080\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/what-is-information-and-communications-technology.jpg 1920w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/what-is-information-and-communications-technology-300x169.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/what-is-information-and-communications-technology-640x360.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/what-is-information-and-communications-technology-768x432.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/what-is-information-and-communications-technology-1536x864.jpg 1536w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/what-is-information-and-communications-technology-250x140.jpg 250w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">ICT, or Information Communications Technology, describes the technologies that people use to share information and conversations. Similar to IT (Information Technology), the crux of the landscape is in information. However, with ICT, the focus is on communicating that information, rather than just collecting, storing, or leveraging it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the new, digital world, ICT doesn\u2019t refer exclusively to telecommunications. Today, we have <\/span><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/desktop-app.html\"><span style=\"font-weight: 400;\">desktop applications<\/span><\/a><span style=\"font-weight: 400;\"> and cloud-based tools that allow for communication via video, instant messaging, and even social networking. Modern business communications have created a massive landscape, where people can connect with each other in virtually any way that they choose.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As companies continue to discover the importance of communications in business, the opportunities of ICT are evolving. Today, with the right systems, it\u2019s possible to build not only a better communication stack, but the tools required to understand that environment too.\u00a0<\/span><\/p>\n\t<div class=\"cta-banner  CID-2FdM5dTp IID-69d63b2713064\"\r\n\t\tdata-dl-custom-type=\"ctaButton\">\r\n\t\t<div class=\"cta-banner-img-wrap\">\r\n\t\t\t<div class=\"cta-banner-img\" style=\"background-image:url(\/gb\/en\/blog\/wp-content\/uploads\/2020\/05\/colleagues-discussing-during-video-conference-in-meeting-room.jpg)\"><\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"cta-body\" data-dl-custom-type=\"ctaButton\">\r\n\t\t\t<span class=\"cta-sub-heading\">Communication tools for the modern business<\/span>\r\n\t\t\t<h3 class=\"cta-heading\">A single communications platform<\/h3>\r\n\t\t\t<p>Find out what a complete UCaaS solution with enterprise <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/office\/features\/voip\/overview.html\">VoIP<\/a> capabilities can do for your business.<\/p>\r\n\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\thref=\"https:\/\/www.ringcentral.com\/gb\/en\/office\/unified-communications.html\" class=\"btn btn-primary\"\r\n\t\t\t\ttarget=\"_blank\" rel=\"noopener\" data-dl-additional-info=\"A single communications platform\"\r\n\t\t\t\tdata-dl-name=\"A single communications platform | Learn more\">Learn more<\/a>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\t\n<h2><strong>The components of ICT<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10521\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/Components-of-ICT.jpg\" alt=\"Components of ICT\" width=\"1825\" height=\"1071\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/Components-of-ICT.jpg 1825w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/Components-of-ICT-300x176.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/Components-of-ICT-640x376.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/Components-of-ICT-768x451.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/Components-of-ICT-1536x901.jpg 1536w\" sizes=\"(max-width: 1825px) 100vw, 1825px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Because the communication and technology landscape is always evolving, it\u2019s difficult to directly identify ICT as a single set of tools. Instead, ICT is becoming a broad umbrella term. This concept covers everything from internet-based chats that happen over a browser, to mobile connectivity, and landline telephones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it\u2019s easy to pair ICT and IT together as the same thing, it\u2019s important to remember that ICT focuses more heavily on components related to communication than IT. Just some of the components that might appear in an ICT stack.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><b>Cloud computing<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cloud computing solutions are often essential to modern ICT because they allow everyone in a company to communicate, regardless of location. With <\/span><a href=\"\/gb\/en\/blog\/cloud-communications-public-private-and-hybrid\/\"><span style=\"font-weight: 400;\">cloud technology,<\/span><\/a><span style=\"font-weight: 400;\"> business users can access things like business phone numbers and instant messaging with nothing but a password and username.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><b>Software<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the cloud-computing communication world, software is becoming an increasingly essential part of the conversation. Software can unlock the door to everything from video conferencing, to file and screen sharing. Software can also include apps on a smartphone, or components for a <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/contact-centre\/overview.html\">contact centre<\/a>.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><b>Hardware<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The hardware components of ICT cover everything from desk phones, to mobile devices, room kits for meetings, and video cameras. As the communication options of the business landscape evolve, there may be more pieces of hardware to consider. In the future, we might even see the rise of AR and VR tools.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><b>AI and analytics<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Artificial intelligence and analytics are rapidly emerging as an essential part of business communications. AI can refer to a host of tools, from virtual assistants, to machine learning algorithms that analyse sentiment in a call. Analytics inform communication decisions by leveraging <\/span><a href=\"\/gb\/en\/blog\/artificial-intelligence-ai-and-business-communications\/\"><span style=\"font-weight: 400;\">huge amounts of business data<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><b>Voice and video<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Voice has always been a strong part of the ICT communication landscape. However, it\u2019s not the only way to pursue communications anymore. Businesses also have access to video, which helps with adding an extra layer to distance conversations.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><b>Collaboration tools<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Collaboration tools for file sharing, screen sharing, instant messaging and constant conversation are a rapidly growing aspect of ICT. Information and communication often revolves around a central collaborative hub in today\u2019s transforming business environment.\u00a0<\/span><\/p>\n\t<div class=\"cta-banner  CID-2FdM5dTp IID-69d63b271309e\"\r\n\t\tdata-dl-custom-type=\"ctaButton\">\r\n\t\t<div class=\"cta-banner-img-wrap\">\r\n\t\t\t<div class=\"cta-banner-img\" style=\"background-image:url(\/gb\/en\/blog\/wp-content\/uploads\/2020\/05\/remote-teams-cta.jpg)\"><\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"cta-body\" data-dl-custom-type=\"ctaButton\">\r\n\t\t\t<span class=\"cta-sub-heading\">Collaborate from anywhere<\/span>\r\n\t\t\t<h3 class=\"cta-heading\">One application for all interactions<\/h3>\r\n\t\t\t<p>Keep your team connected and collaborating while working remotely.<\/p>\r\n\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\thref=\"https:\/\/www.ringcentral.com\/gb\/en\/teams\/overview.html\" class=\"btn btn-primary\"\r\n\t\t\t\ttarget=\"_blank\" rel=\"noopener\" data-dl-additional-info=\"One application for all interactions\"\r\n\t\t\t\tdata-dl-name=\"One application for all interactions | Find out how\">Find out how<\/a>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\t\n<h2><strong>ICT\u2019s societal and economic impact<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10522\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/ICT\u2019s-societal-and-economic-impact.jpg\" alt=\"ICT\u2019s societal and economic impact\" width=\"1920\" height=\"1080\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/ICT\u2019s-societal-and-economic-impact.jpg 1920w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/ICT\u2019s-societal-and-economic-impact-300x169.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/ICT\u2019s-societal-and-economic-impact-640x360.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/ICT\u2019s-societal-and-economic-impact-768x432.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/ICT\u2019s-societal-and-economic-impact-1536x864.jpg 1536w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/ICT\u2019s-societal-and-economic-impact-250x140.jpg 250w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">ICT and the changing nature of business communications has had a <\/span><b>massive <\/b><span style=\"font-weight: 400;\">impact on the world around us. ICT has an impact for economic, interpersonal, and societal interactions on a massive scale. The way that we communicate, learn, and work have all changed. What\u2019s more, ICT is constantly revolutionising the human experience as new technology emerges.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not so long ago, when we used computers to answer calls, the functionality was basic. Your IVR system could answer a call and direct it to the first individual available to respond. However, today, robotic systems can not only answer calls, but handle questions, analyse sentiment, and deliver valuable information to businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the same vein, collaboration used to refer to the act of meeting in a room to work together on the same project. Now, collaboration can happen anywhere, on any platform, with tools that make employees feel as though they\u2019re face-to-face.\u00a0<\/span><\/p>\n<h2><strong>Impact of ICT on business operations<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The impact of ICT on business operations has been so significant, that it has helped to spark the <\/span><a href=\"https:\/\/www.weforum.org\/about\/the-fourth-industrial-revolution-by-klaus-schwab\"><span style=\"font-weight: 400;\">Fourth Industrial Revolution<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><center><iframe src=\"https:\/\/www.youtube.com\/embed\/SCGV1tNBoeU\" width=\"760\" height=\"415\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><span style=\"font-weight: 400;\">From a societal perspective, ICT has changed the way that we connect as a global species. In today\u2019s digital age, there\u2019s no limit to who you can reach through the right software and tools. Distance is no longer an issue that prevents human connectivity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still, it\u2019s worth noting that ICT has had more of an impact on some environments than others. The world doesn\u2019t distribute ICT resources evenly. Richer countries generally have more access to the benefits that this environment can offer. The discrepancies between who can access ICT and who can\u2019t has created something called a \u201cDigital Divide\u201d in today\u2019s world. Various government authorities and the World Bank have joined forces with non-government organisations to address this issue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bridging the digital divide means providing greater access to ICT to populations that would otherwise struggle to afford it. The United Nations considers one of its Sustainable Development Goals to be increasing the access that all societies have to ICT in less developed countries. After all, there are significant economic advantages found in the ICT market, and the larger areas of business and society too.\u00a0<\/span><\/p>\n<h2><strong>The importance of ICT in business communications<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10524\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/importance-of-ICT-in-business-communications.jpg\" alt=\"importance of ICT in business communications\" width=\"1920\" height=\"1080\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/importance-of-ICT-in-business-communications.jpg 1920w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/importance-of-ICT-in-business-communications-300x169.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/importance-of-ICT-in-business-communications-640x360.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/importance-of-ICT-in-business-communications-768x432.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/importance-of-ICT-in-business-communications-1536x864.jpg 1536w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/06\/importance-of-ICT-in-business-communications-250x140.jpg 250w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The new era of business communications relies heavily on the new and improved ICT environment. Advances in the way that we communicate have numerous benefits for companies. For instance, with things like cloud communication tools to support employees working from home, remote teams are possible. These remote teams benefit from greater productivity and improved satisfaction at work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, because there\u2019s less demand for in-office hardware and communication maintenance, businesses can cut the costs of <\/span><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/teams\/overview.html\"><span style=\"font-weight: 400;\">running a successful communication system<\/span><\/a><span style=\"font-weight: 400;\">. These cloud connections have also opened the door to new kinds of customer service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, businesses can now respond rapidly to customer queries through new channels like social media and instant chat. Health companies can deliver support from doctors and nurses over video channels. The options for connectivity are endless.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, ICT in business communications is improving the way that companies collaborate too. It\u2019s now possible to share everything from screens and files, to video online. This ensures that teams can work more effectively together, wherever they are.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more that ICT opportunities evolve, the more benefits we discover in the form of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><b>Better customer service<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Improved solutions for communication and communication management enhance CX significantly. Today\u2019s businesses can respond to their customers on any channel. What\u2019s more, it\u2019s easier for companies to track the unique elements of the customer journey with a more digital ICT environment. Insights into this journey open the door for more personalised and relevant service.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><b>Improved productivity and efficiency<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Communication tools in the current business landscape don\u2019t just refer to the tools we use to connect with customers. These solutions also include the services that businesses use to keep employees connected. With stronger platforms for collaboration and communication, it\u2019s easier to share and leverage knowledge.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><b>Massive cost savings<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As mentioned above, ICT has the power to reduce costs in businesses in several ways. The right tools can eliminate the need for expensive travel and unlock new opportunities like remote work.\u00a0<\/span><\/p>\n<h2><strong>Digital communication technologies<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Perhaps the biggest trend shaping the essentials of business communications today, is the rising growth of digital technology. Information technology in the communication stack means that we\u2019ve gone beyond the basic PSTN telephone line. Conversations are delivered over the internet in VoIP packaged. Collaboration happens in networks that are connected by the cloud.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the era of the Fourth Industrial revolution, digital communication means that we have access to endless new channels for communication and collaboration. Businesses are connecting with their customers through instant chat and delivering service over social meida. Teams are connecting on WhatsApp and collaboration tools, rather than communicating face-to-face.\u00a0<\/span><\/p>\n\t<div class=\"cta-banner  CID-2FdM5dTp IID-69d63b27130bd\"\r\n\t\tdata-dl-custom-type=\"ctaButton\">\r\n\t\t<div class=\"cta-banner-img-wrap\">\r\n\t\t\t<div class=\"cta-banner-img\" style=\"background-image:url(\/gb\/en\/blog\/wp-content\/uploads\/2018\/08\/ucaas-component-digital-transformation-300x200.jpg)\"><\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"cta-body\" data-dl-custom-type=\"ctaButton\">\r\n\t\t\t<span class=\"cta-sub-heading\">Complete business communications system<\/span>\r\n\t\t\t<h3 class=\"cta-heading\">Find out more about RingCentral solutions<\/h3>\r\n\t\t\t<p>Call management, conferencing, HD video meetings, and team messaging in one collaborative solution.<\/p>\r\n\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\thref=\"https:\/\/www.ringcentral.com\/gb\/en\/\" class=\"btn btn-primary\"\r\n\t\t\t\ttarget=\"_blank\" rel=\"noopener\" data-dl-additional-info=\"Find out more about RingCentral solutions\"\r\n\t\t\t\tdata-dl-name=\"Find out more about RingCentral solutions | Learn more\">Learn more<\/a>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\t\n<p><span style=\"font-weight: 400;\">For the most part, digital communication has a lot of benefits to offer. It makes conversations more searchable and drives new opportunities for collecting valuable data that can drive business decisions. In a digital landscape, companies can connect all of their communication points to create a single point of truth for essential information. It\u2019s also possible to ensure that employees always have access to the right information, by linking all of the critical components a team needs in the same digital environment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital communication also reduces the walls between geographies, allowing companies to spread more completely around the world. With digital communication, you can create an entire global infrastructure for your communication stack, complete with local numbers. However, you still have the power to control and provision everything remotely.\u00a0<\/span><\/p>\n<h2><strong>Addressing the challenges of ICT<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">However, it\u2019s important to remember that the ICT world, and the digital landscape come with challenges to consider too. Information Communication Technology has led to a new selection of challenges for organisations to consider. For instance, the digitisation of data, and the rapid adoption of internet technology means that there are new risks in the world for security and privacy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Criminals have almost limitless opportunities to attempt to gain access to systems and steal intellectual property. This has prompted customers and companies alike to be more concerned about the way that they manage data. At the same time, ICT has also prompted the rise of robots and artificial intelligence that many people are still concerned will replace human beings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The important thing to remember when addressing these challenges, is that the impact of ICT on your business will always depend on the strategy you embrace. With the right vendor to guide you, everything from online contact centres to <\/span><a href=\"\/gb\/en\/blog\/the-evolution-of-the-conference-call\/\"><span style=\"font-weight: 400;\">conference calls<\/span><\/a><span style=\"font-weight: 400;\"> can take on an extra layer of security. It\u2019s even possible to embrace digital technologies in security too, with things like biometric testing and AI-enhanced fraud detection.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, most experts agree that the role of the newest and most advanced systems in ICT technology isn\u2019t to replace the human worker, but to empower them. As companies are already beginning to discover with their own digital transformation, advanced solutions in communication tools can strengthen the conversations that we have with our peers and allow for more immersive meetings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With AI and analytics embedded into communication tools, businesses can unlock new levels of productivity, and deliver the kind of meaningful experiences that customers need during a call, video conference, or messaging discussion.\u00a0<\/span><\/p>\n<h2><strong>Embracing communication technology in business<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Ultimately, ICT has a massive impact on the business landscape today. No matter how big your business is, or what industry you\u2019re in, there\u2019s no doubt that you\u2019re leveraging some kind of ICT system. As with most things in the development of a successful business, the key to achieving excellent results, is having the right strategy in place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Business leaders need to think carefully about the problem that they want to solve with their ICT solutions and work backwards from there. Addressing the issues that you want to overcome will help you to find the right vendor to work with. Once you have your vision in place, you can begin to build a system for better communication and collaboration that works for your company.\u00a0<\/span><\/p>\n\t\t<div class=\"uc-expo-cta-2 style-4  CID-cta-2FdM5dTp\"\r\n\t\t\tdata-dl-custom-type=\"ctaButton\">\r\n\t\t\t<div class=\"inner-container\">\r\n\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t<span>Start your journey to the cloud today and see your business take flight!<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"button\">\r\n\t\t\t\t\t<span class=\"\">\r\n\t\t\t\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\t\t\t\tclass=\"btn btn-primary btn-lg\" href=\"https:\/\/go.ringcentral.com\/pbx-cld\"\r\n\t\t\t\t\t\t\tdata-dl-additional-info=\"Start your journey to the cloud today and see your business take flight!\"\r\n\t\t\t\t\t\t\tdata-dl-name=\"Start your journey to the cloud today and see your business take flight! | Find out more\" target=\"_blank\"\r\n\t\t\t\t\t\t\trel=\"noopener\" title=\"Upgrade your communications\">Find out more<\/a>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"clearfix\"><\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Check out our back to basics breakdown of how IT has shaped business communications and the future for voice, video and AI. <\/p>\n","protected":false},"author":244,"featured_media":10517,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-blog-series.php","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[190,191],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Information Technology and How it has Improved Business Communications<\/title>\n<meta name=\"description\" content=\"Information Communication Technology has transformed the business world as we know it. Here\u2019s an insight into the impact of ICT.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/information-technology-business-communications\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RingCentral Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Information Technology and How it has Improved Business Communications","description":"Information Communication Technology has transformed the business world as we know it. 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