{"id":30671,"date":"2018-10-22T11:51:22","date_gmt":"2018-10-22T11:51:22","guid":{"rendered":"\/fr\/fr\/blog\/resume-conference-ebg-omni-digital-messaging\/"},"modified":"2023-11-22T14:25:14","modified_gmt":"2023-11-22T14:25:14","slug":"resume-conference-ebg-omni-digital-messaging","status":"publish","type":"post","link":"\/fr\/fr\/blog\/resume-conference-ebg-omni-digital-messaging\/","title":{"rendered":"Omni-Digital et Messaging: Comment simplifier la Relation Client?"},"content":{"rendered":"<div>\n<p>La semaine derni\u00e8re se tenait\u00a0\u00e0 Paris notre conf\u00e9rence en partenariat avec l&rsquo;EBG : <b>\u00ab\u00a0Omni-Digital et Messaging: Comment simplifier la Relation Client?\u00a0\u00bb.<\/b><\/p>\n<p>Au cours de cette matin\u00e9e, les intervenants ont partag\u00e9 leurs visions et les bonnes pratiques li\u00e9es aux nouveaux canaux digitaux, notamment au Messaging sur mobile :<\/p>\n<ul>\n<li>Comment Facebook Messenger veut <b>simplifier la relation client<\/b> pour les entreprises ?<\/li>\n<li>Quelle est la place donn\u00e9e aux clients chez <b>AXA, Renault, RED by SFR<\/b> ?<\/li>\n<li>Le service client est-il un <b>centre de co\u00fbt ou un centre de profit <\/b>?<\/li>\n<li>Quelles sont <b>les \u00e9volutions des attentes des clients<\/b> ces deux derni\u00e8res ann\u00e9es ?<\/li>\n<li>Quels sont les enjeux d&rsquo;\u00eatre ou non sur <b>les nouveaux canaux digitaux de la relation client <\/b>?<\/li>\n<\/ul>\n<p><b>Quelques chiffres \u00e0 retenir :<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/na2.totalaccess.emarketer.com\/reports\/viewer.aspx?r=2001939\" target=\"_blank\" rel=\"noopener noreferrer\">67% des fran\u00e7ais<\/a> possesseurs de smartphones utilisent une application de messaging chaque mois.<\/li>\n<li><a href=\"https:\/\/insights.fb.com\/morethanamessage\/\" target=\"_blank\" rel=\"noopener noreferrer\">56% des clients<\/a> pr\u00e9f\u00e8rent envoyer un message que d&rsquo;appeler un call center<\/li>\n<li><a href=\"https:\/\/www.facebook.com\/business\/ads\/messenger-ads\" target=\"_blank\" rel=\"noopener noreferrer\">10 milliards de messages<\/a> envoy\u00e9s entre les utilisateurs et les marques chaque mois sur Messenger<\/li>\n<\/ul>\n<p>Retrouvez ci-dessous les interviews de chacun des 4 intervenants :\u200b\u200b<\/p>\n<h2><a href=\"https:\/\/www.linkedin.com\/in\/maponthieu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marc-Alban Ponthieu<\/a>,\u00a0Messenger Regional Product Manager EMEA, Facebook<\/h2>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/712pD1cr80U\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"https:\/\/www.linkedin.com\/in\/thomasrudelle\/\" target=\"_blank\" rel=\"noopener noreferrer\">Thomas Rudelle<\/a>,\u00a0Head of Social,\u00a0AXA France<\/h2>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/FMlBZmx83zs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"https:\/\/www.linkedin.com\/in\/julien-darrigan-484973123\/\" target=\"_blank\" rel=\"noopener noreferrer\">Julien Darrigan<\/a>, Responsable de la Relation Client Digitale,\u00a0RED by SFR<\/h2>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/5mEvaRqcBtk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"https:\/\/www.linkedin.com\/in\/tessier-charles-b83302a8\/\" target=\"_blank\" rel=\"noopener noreferrer\">Charles Tessier<\/a>, Social Media Project Manager,\u00a0Groupe Renault<\/h2>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/AP7GfZLZFi8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Revoir la conf\u00e9rence en int\u00e9gralit\u00e9 :<\/h2>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/v8naAnbkGRM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La semaine derni\u00e8re se tenait\u00a0\u00e0 Paris notre conf\u00e9rence en partenariat avec l&rsquo;EBG : \u00ab\u00a0Omni-Digital et Messaging: Comment simplifier la Relation Client?\u00a0\u00bb. Au cours de cette matin\u00e9e, les intervenants ont partag\u00e9 leurs visions et les bonnes pratiques li\u00e9es aux nouveaux canaux digitaux, notamment au Messaging sur mobile : Comment Facebook Messenger veut simplifier la relation client &#8230;<\/p>\n","protected":false},"author":73,"featured_media":30675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,7],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Omni-Digital et Messaging: Comment simplifier la Relation Client? | Blog RingCentral<\/title>\n<meta name=\"description\" content=\"La semaine derni\u00e8re se tenait\u00a0\u00e0 Paris notre conf\u00e9rence en partenariat avec l&#039;EBG : &quot;Omni-Digital et Messaging: Comment simplifier la Relation Clie\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/fr\/fr\/blog\/resume-conference-ebg-omni-digital-messaging\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omni-Digital et Messaging: Comment simplifier la Relation Client? | Blog RingCentral\" \/>\n<meta property=\"og:description\" content=\"La semaine derni\u00e8re se tenait\u00a0\u00e0 Paris notre conf\u00e9rence en partenariat avec l&#039;EBG : &quot;Omni-Digital et Messaging: Comment simplifier la Relation Clie\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/fr\/fr\/blog\/resume-conference-ebg-omni-digital-messaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog RingCentral\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-22T11:51:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-22T14:25:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/fr\/fr\/blog\/wp-content\/uploads\/2018\/10\/Header-Conference-EBG.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"625\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aur\u00e9lie Daniel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RingCentralFR\" \/>\n<meta name=\"twitter:site\" content=\"@RingCentralFR\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aur\u00e9lie Daniel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Omni-Digital et Messaging: Comment simplifier la Relation Client? | Blog RingCentral","description":"La semaine derni\u00e8re se tenait\u00a0\u00e0 Paris notre conf\u00e9rence en partenariat avec l'EBG : \"Omni-Digital et Messaging: Comment simplifier la Relation Clie","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/fr\/fr\/blog\/resume-conference-ebg-omni-digital-messaging\/","og_locale":"fr_FR","og_type":"article","og_title":"Omni-Digital et Messaging: Comment simplifier la Relation Client? | Blog RingCentral","og_description":"La semaine derni\u00e8re se tenait\u00a0\u00e0 Paris notre conf\u00e9rence en partenariat avec l'EBG : \"Omni-Digital et Messaging: Comment simplifier la Relation Clie","og_url":"https:\/\/www.ringcentral.com\/fr\/fr\/blog\/resume-conference-ebg-omni-digital-messaging\/","og_site_name":"Blog RingCentral","article_published_time":"2018-10-22T11:51:22+00:00","article_modified_time":"2023-11-22T14:25:14+00:00","og_image":[{"width":2000,"height":625,"url":"https:\/\/www.ringcentral.com\/fr\/fr\/blog\/wp-content\/uploads\/2018\/10\/Header-Conference-EBG.png","type":"image\/png"}],"author":"Aur\u00e9lie Daniel","twitter_card":"summary_large_image","twitter_creator":"@RingCentralFR","twitter_site":"@RingCentralFR","twitter_misc":{"\u00c9crit par":"Aur\u00e9lie Daniel","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rcblogfr.wpengine.com\/fr\/fr\/blog\/resume-conference-ebg-omni-digital-messaging\/","url":"https:\/\/rcblogfr.wpengine.com\/fr\/fr\/blog\/resume-conference-ebg-omni-digital-messaging\/","name":"Omni-Digital et Messaging: Comment simplifier la Relation Client? | Blog RingCentral","isPartOf":{"@id":"https:\/\/rcblogfr.wpengine.com\/fr\/fr\/blog\/#website"},"datePublished":"2018-10-22T11:51:22+00:00","dateModified":"2023-11-22T14:25:14+00:00","author":{"@id":"https:\/\/rcblogfr.wpengine.com\/fr\/fr\/blog\/#\/schema\/person\/fe0a5f96a9919417e0af56160f16742f"},"description":"La semaine derni\u00e8re se tenait\u00a0\u00e0 Paris notre conf\u00e9rence en partenariat avec l'EBG : \"Omni-Digital et Messaging: Comment simplifier la Relation Clie","breadcrumb":{"@id":"https:\/\/rcblogfr.wpengine.com\/fr\/fr\/blog\/resume-conference-ebg-omni-digital-messaging\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rcblogfr.wpengine.com\/fr\/fr\/blog\/resume-conference-ebg-omni-digital-messaging\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/rcblogfr.wpengine.com\/fr\/fr\/blog\/resume-conference-ebg-omni-digital-messaging\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"RingCentral Blog","item":"https:\/\/rcblogfr.wpengine.com\/fr\/fr\/blog\/"},{"@type":"ListItem","position":2,"name":"Exp\u00e9rience Client","item":"\/fr\/fr\/blog\/experience-client\/"},{"@type":"ListItem","position":3,"name":"Omni-Digital et Messaging: Comment simplifier la Relation Client?"}]},{"@type":"WebSite","@id":"https:\/\/rcblogfr.wpengine.com\/fr\/fr\/blog\/#website","url":"https:\/\/rcblogfr.wpengine.com\/fr\/fr\/blog\/","name":"Blog RingCentral","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rcblogfr.wpengine.com\/fr\/fr\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/rcblogfr.wpengine.com\/fr\/fr\/blog\/#\/schema\/person\/fe0a5f96a9919417e0af56160f16742f","name":"Aur\u00e9lie Daniel","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/rcblogfr.wpengine.com\/fr\/fr\/blog\/#\/schema\/person\/image\/","url":"\/fr\/fr\/blog\/wp-content\/uploads\/2021\/09\/seo_allynj-96x96.jpg","contentUrl":"\/fr\/fr\/blog\/wp-content\/uploads\/2021\/09\/seo_allynj-96x96.jpg","caption":"Aur\u00e9lie Daniel"},"description":"Aur\u00e9lie Daniel est Product Marketing Manager pour RingCentral Centre d'appels. Gr\u00e2ce \u00e0 ses 10 ann\u00e9es d'exp\u00e9rience sur le march\u00e9 des centres de contact, elle apporte un oeil expert et pr\u00e9cis sur les enjeux de l'exp\u00e9rience client et l'optimisation op\u00e9rationnelle des centres de relation client.","sameAs":["https:\/\/www.linkedin.com\/in\/aurlie-daniel-67558827\/"],"url":"\/fr\/fr\/blog\/author\/aurelie-daniel\/"}]}},"rc_img_url":"\/fr\/fr\/blog\/wp-content\/uploads\/2018\/10\/Header-Conference-EBG.png","rcblog_by_author":"<a href=\"\/fr\/fr\/blog\/author\/aurelie-daniel\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"\/fr\/fr\/blog\/wp-content\/uploads\/2022\/06\/FR_Aurelie-Daniel-96x96.jpg\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">Aur\u00e9lie Daniel<\/span><\/a>","rc_author_full_name":"Aur\u00e9lie Daniel","rc_author_avatar":"\/fr\/fr\/blog\/wp-content\/uploads\/2022\/06\/FR_Aurelie-Daniel-768x768.jpg","rc_author_link":"\/fr\/fr\/blog\/author\/aurelie-daniel\/amp","rc_post_categories":"<a href=\"\/fr\/fr\/blog\/centre-contact\/amp\">Centre de Contact<\/a><a href=\"\/fr\/fr\/blog\/experience-client\/amp\">, Exp\u00e9rience Client<\/a>","amp_link":"\/fr\/fr\/blog\/resume-conference-ebg-omni-digital-messaging\/amp","excerpt_title":"Omni-Digital et Messaging: Comment simplifier la Relation...","_links":{"self":[{"href":"https:\/\/rcblogfr.wpengine.com\/fr\/fr\/blog\/wp-json\/wp\/v2\/posts\/30671"}],"collection":[{"href":"https:\/\/rcblogfr.wpengine.com\/fr\/fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rcblogfr.wpengine.com\/fr\/fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rcblogfr.wpengine.com\/fr\/fr\/blog\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/rcblogfr.wpengine.com\/fr\/fr\/blog\/wp-json\/wp\/v2\/comments?post=30671"}],"version-history":[{"count":0,"href":"https:\/\/rcblogfr.wpengine.com\/fr\/fr\/blog\/wp-json\/wp\/v2\/posts\/30671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rcblogfr.wpengine.com\/fr\/fr\/blog\/wp-json\/wp\/v2\/media\/30675"}],"wp:attachment":[{"href":"https:\/\/rcblogfr.wpengine.com\/fr\/fr\/blog\/wp-json\/wp\/v2\/media?parent=30671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rcblogfr.wpengine.com\/fr\/fr\/blog\/wp-json\/wp\/v2\/categories?post=30671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rcblogfr.wpengine.com\/fr\/fr\/blog\/wp-json\/wp\/v2\/tags?post=30671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}