Excelling in the Experience Economy
We are truly living in an Experience Economy. As companies build out their Systems of Experience, itās incumbent upon CIOs and technology executives to ensure that these systems are hyper-personalized for customers and employees ā and tailor them to address changing behaviors and expectations. Companies that fail to pivot will lose out.
Read more about how the rules for customer engagement have changed and why companies need to shift their strategy to survive and thrive.