RINGCENTRAL BRAND LIBRARY

Editorial Style Guide

Capitalization styles

  • Capitalize only the first word and proper nouns, as you would in a sentence.
  • Punctuate a subhead as you would a normal sentence—if it’s a complete sentence, use a period or question mark. Single-sentence hero headings never take punctuation other than a question mark. Whenever two or more sentences run together, use a period for each sentence.

Sentence case (actual RingCentral examples):

  • Using Microsoft 365 with a cloud communications system [eBook]
  • Easy setup, fewer growing pains [case study subhead]
  • Your complete cloud communications system [H1 heading on a web page hero]
  • Maximize your productivity. [H3 subhead on a web page]
  • Most RingCentral titles do not use title case. Title case job titles, program names, conference/event names.
  • Capitalize all words except articles (a, an, the), conjunctions (and, but, if, or), prepositions that are four words or less (by, for, to, up, with), and other small words.
  • Capitalize all verbs, no matter how short they are. (“Is” often gets overlooked.)
  • Capitalize both words in a two-word hyphenated phrase: Co-Branding Guidelines.
  • If the phrase is three words or more, use title case: Business-to-Business Segment.

Title case (actual RingCentral examples):

  • Kira Makagon, Executive Vice President of Innovations [job title]
  • Game Changers [program]
  • RingCentral Developer Meetups [event]
  • Connect Online [event]

Headlines, subheads, titles, and web headings

  • Follow sentence case capitalization/formatting rules. | See Sentence case.
  • Don’t include periods after titles or main headings, unless it’s a question or it’s two sentences or more. Include periods after each sentence if the heading is two sentences or more. Avoid two sentence titles/headings.
  • If the title/heading includes a colon, capitalize the first letter after, e.g., Health care payers: Engage your members.
  • Always use present tense for case study titles: BMW finds success with RingCentral MVP, but don’t add sentence-ending punctuation.
  • If a title is used in a sentence, title case can be used to make it obvious that the title is a title.

Applies to the following (not an exhaustive list):

  • Advertisements
  • Banner ads/SEM ads
  • Billboards
  • Blog titles
  • Book/eBook titles
  • Brochures titles
  • Case study titles
  • Captions
  • Datasheet titles
  • Infographic titles
  • Postcards
  • PPT slide headings
  • PPT section pages
  • Presentation titles
  • Press release headlines
  • Promotional items
  • User guide titles
  • Video/webinar titles
  • White paper titles
  • Sidebar headings
  • Section headings
  • Subheads Taglines
  • Tradeshow graphics
  • Video chapters
  • Follow sentence case capitalization/formatting rules. | See Sentence case (“down style”).
  • Punctuate as normal—if it is a complete sentence, use a period or a question mark. If the subheading is a fragment, don’t use sentence-ending punctuation.
  • Try to be consistent: Use all complete sentences or all fragments in the same document.
  • If that’s not possible, the fragments would have to take periods if they are among just one complete sentence (same with bulleted lists).
  • These guidelines apply only to hero and blade headings—including those that appear in the hero images (images with text that appear at the top of top-level web pages).
  • Follow sentence case capitalization/formatting rules. | See Sentence case (“down style”).
  • Don’t add sentence-ending punctuation to any single-sentence H1 or blade headings unless it’s a question. Whenever two or more sentences run together, use a period for each sentence.
  • Use all capital letters.
  • These guidelines apply to all other web headings/subheadings.
  • Follow sentence case capitalization/formatting rules. | See Sentence case (“down style”).
  • Try to be consistent. Ensure your headings on the page are all complete sentences or all fragments.

Hero
Let’s innovate together

Subheading
We are the best in the business.

Email guidelines

  • Sentence case with no punctuation except for question mark.
  • No all caps or exclamation points (these will trigger spam filters).
  • Don’t include a period after preview text.
  • Refer to these guidelines for creating your email.