Join us for a special event on Friday, June 22 from 3-4pm PST: RingCentral Salon: Adam Lashinsky of Inside Apple.
Fortune senior editor-at-large and author of ‘Inside Apple’, Adam Lashinsky will share his insights on America’s most successful and secretive company. Find out what it’s really like to work at Apple and how its secretive and unusual behavior pays off.
Here’s an excerpt from Adam’s Fortune article on The Secrets Apple Keeps:
Among the many amazing things about Apple is how scrutinized it is. Rarely have a company, its products, and its top executive — the late Steve Jobs — been so thoroughly examined. And yet, for a corporation so frequently discussed, Apple is poorly understood. Its products are ubiquitous, but information about the institution is scarce — which is exactly how Apple wants it. Apple steers the conversation to its gadgets — for sale at an Apple store near you! — not its modus operandi.
In Inside Apple: How America’s Most Admired — and Secretive — Company Really Works, I hope to shine a light on how this company labors to keep the world from knowing what’s going on inside its walls, with secrecy, both external and internal, being one of Apple’s key tools. It’s ironic, really. The business world keeps nattering on about the importance of corporate transparency, yet the most successful company in the world is beyond opaque. Born from a feature I wrote for Fortune last year, Inside Apple dissects Apple’s covert ways and provides a road map for less-buttoned-up companies to follow. –Adam Lashinsky
Join us for an eye-opening talk, followed by Q&A. The event is FREE and open to registered participants only.
REGISTER WITH THIS LINK NOW: RingCentral Salon: Inside Apple
DATE: Friday, June 22, 2012
TIME: 3pm – 4pm PST
BUY THE BOOK: Inside Apple: How America’s Most Admired — and Secretive — Company Really Works
WIN THE BOOK: We will give away signed copies of Inside Apple to randomly selected chat participants who tweet @ringcentral #insideapple or post questions in the online webinar during the event.
ABOUT ADAM LASHINSKY: Adam Lashinsky is a San Francisco-based editor-at-large for FORTUNE, covering Wall Street and Silicon Valley. Lashinsky joined FORTUNE in 2001, after two years as a contributing columnist. Prior to joining FORTUNE, Lashinsky covered Silicon Valley for TheStreet.com and The San Jose Mercury News. A Chicago native, Lashinsky holds a B.A. in history and political science from the University of Illinois at Urbana-Champaign.