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A sure way to fail at lead generation is to improperly manage the inquiries your site will generate. It would be a shame to invest in building out an Internet marketing campaign for your leads, to only end up in a wasteland. That’s where lead validation comes into play. Lead validation, is the process of having your sales leads separated from non-sales conversions. According to “The Importance of Lead Validation Study” by professional SEO agency Straight North, 50 percent of a business' website inquiries are something other than sales leads. Having that kind of vital data allows you to take a step back and analyze your campaign to see what

I was recently asked to appear in a video about how we use RingCentral at ProsperWorks. What came to mind as we shot this video was just how critical it is for salespeople to stay closely connected with their customers. This is a given in every company, but in today’s market, that connection must be close regardless of the communications method they choose, and it must be available anywhere. Sales reps not only need that communications functionality, but also call metrics to be more effective and drive our company’s success. ProsperWorks is the world’s first zero-input CRM system. It was built specifically for

Many of our favorite people in the world—RingCentral customers—will be congregating in San Francisco next month for our very first user conference: ConnectCentral 2016. The conference takes place September 12-14 at City View at Metreon in San Francisco overlooking Yerba Buena Gardens. Designed with our customers in mind, ConnectCentral will be a great opportunity to maximize the value you get from your RingCentral system. Featuring in-depth learning and training, the two-and-a-half-day lineup includes keynote presentations from business luminaries, dedicated workshops for administrators and developers, breakout sessions on customer-related topics, and a panel discussion on the modernization of business communications. The eight breakout

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As a professional interested in improving your company’s marketing (as evidenced by the fact that you’re reading the RingCentral blog) your company probably already has a Facebook page, and likely engages in some unpaid promotion on that social media platform. If you’re like most small and mid-sized businesses, however, you aren’t yet using the paid Facebook Ads platform.  The Business Case For Shifting to Paid Facebook Ads: Up until recently, effective Facebook marketing was largely an unpaid endeavor involving trying to organically attract new ‘likes’ or ‘followers’ to your company’s Facebook page, and then marketing to those individuals you attracted via their


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