Web-based, online faxing eliminates waste and reduces costs. But why should anyone care? Fax machines (or office machines with fax capability) are sold today as loss leaders - that is, a fax machine vendor is willing to break even or lose money,  because the ink is designed to run out quickly and the profit margins on fax machine ink cartridges can be 100% to 300%. Incidentally, a typical four-person small office can pay three times the cost of the fax machine in the first 12 months of operation. So the cost savings of having a PC-based internet fax service that runs over the web is obvious, but

Voicemail Gets a Makeover
Most offices have voicemail, but not all of them have given their voicemail a makeover. That may sound strange, but think about it from the customer's point of view. If a potential client contacts you for the first time and the call goes straight to voicemail, you have a very small window to make an impression upon that person. You could have a generic voice mail that is bland and mechanical - but it won't have any kind of branding and will likely be complicated to use. Is this what you want to use to entice prospects to buy your product? Voicemail is one more place to reinforce your brand,

Professional Voicemail Greetings: Your Virtual Entourage
Important people have... people. The president doesn't have a cell phone; he has people nearby him who do. Executives in movies always have an administrator outside their door to guard their time and impress their constituents. Jennifer Lopez cavorts around town with 20 assistants. HBO has a hit series called Entourage. The social message of an entourage is clear - respect me. People with the wherewithal to organize others to support their causes and endeavors garner our respect almost instantly. In ancient times, leaders never walked, but were always carried by an entourage of their staff. When you meet an important person, you rarely meet them first - you meet their people. Adding a

As a follow up to the ITBusinessedge.com article "Could the Cloud Kill the PBX?", we wanted to offer our input as to where telephony is going and why old-school telephony's days are numbered. This is meant not as a self-serving competitive claim but a look at what is becoming a natural evolution of business processes in the internet age. Much like the old-world method of snail mail is getting decimated by email, it would only seem natural that the physical relays and switches of telephony systems get replaced by the deft coding of a programmer. A small business can now run its entire back office online - not just Virtual PBX phone systems but billing, accounting, customer


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