The Power of the Human Voicemail Greeting
Why it pays to have test voicemailBack in 2005, I was working for a start-up that had a traditional punch-key PBX system. It wasn't the start-up's choice; the commercial office space that it occupied came equipped with the system. The manual for the phone system that the previous tenant (another start-up) had left behind looked like a mini-yellow pages. It became the IT director's new part-time job to figure out the new branches and extensions for each employee, as well as set up voicemail boxes for each. And one could commonly hear, "How do you transfer a call again?" or "I'm going to try and transfer you, but if I lose you then call...". Visual voicemail was

So you've finally ditched your bulky fax machine in favor of online faxing in order to save on paper and ink. In these tough economic times, a paperless office seems like a wise idea - especially when you have so many digital tools at your disposal. However, there are times when documents need signatures, and if you don't know how to sign documents electronically, this may mean having to print, sign and scan every document before faxing it back.In only four simple steps, you can create an electronic signature for any document.In a nutshell, all you need to do is: Sign a blank sheet of paper. Scan

Web-based, online faxing eliminates waste and reduces costs. But why should anyone care?Fax machines (or office machines with fax capability) are sold today as loss leaders - that is, a fax machine vendor is willing to break even or lose money,  because the ink is designed to run out quickly and the profit margins on fax machine ink cartridges can be 100% to 300%. Incidentally, a typical four-person small office can pay three times the cost of the fax machine in the first 12 months of operation. So the cost savings of having a PC-based internet fax service that runs over the web is obvious, but

Voicemail Gets a Makeover
Most offices have voicemail, but not all of them have given their voicemail a makeover. That may sound strange, but think about it from the customer's point of view.If a potential client contacts you for the first time and the call goes straight to voicemail, you have a very small window to make an impression upon that person. You could have a generic voice mail that is bland and mechanical - but it won't have any kind of branding and will likely be complicated to use. Is this what you want to use to entice prospects to buy your product?Voicemail is one more place to reinforce your brand,

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