Heart-Marketing: How 4 Companies Succeeded by Inspiring Others

The best marketing appeals to the emotions of the audience: it must be inspirational and heart-warming. This is Heart Marketing. Instead of a hard sell focused on product benefits, the best marketing makes you want to be a part of something bigger, be a part of the movement. Let’s look at four examples of Heart Marketing that makes you stop and think, feel better about the world you live in, that makes you want to share the experience with others. 1. TOMS Giving in the U.S.: Helping American Children In Need Many people are already aware of TOMS shoes One For One pledge to donate

Capture Attention Through Marketing—Tips From Ben Parr

Is there a science behind captivating the attention of the public in a world filled with unlimited content and online videos? Ben Parr thinks so. Parr is a world-renown entrepreneur and journalist. He is the Co-founder of DominateFund—venture capital fund, and a columnist for CNET, Mashable, Forbes, and multiple other publications. Recently, Parr gave a fascinating talk at the SF PR Summit discussing the history of public relations and what it takes to capture readers' attention nowadays. In fact, he even wrote a book about it called

3 Business Marketing Changes to Expect In 2014

2013 was a year when the phrase ‘social media marketing’ became simply ‘marketing’. You can’t have a marketing strategy any more that isn’t social – not just the practice of sharing TV ads online, but where calls to action and engagement are central to their success. So what’s next for social marketing? Let’s take a look forward into 2014 and see where this year’s momentum is taking us. 1. Hyper Interactivity and Real-Time Marketing (RTM) If last year’s Oscars, Super Bowl or the season finale of Breaking Bad have taught us anything, it’s that events have become hyper connected online and offline. Hashtags have become a central plank to

Measuring Marketing Success With a Cloud Phone System

The phone rings for all sorts of reasons. But just imagine if you could always tell when incoming calls represent a sales lead. With a traditional phone system, you will be able to tell if a call leads to a sale but not necessarily know what captured that customer’s attention in the first place. You will not be able to easily monitor the full impact of your marketing - even though marketing campaigns ought to have measurable return on investment (ROI) so as to prevent wasted cost and effort. A cloud-based phone system, however, can entirely remove the guesswork from your marketing efforts. Cloud telephony enables

How To Start Marketing Your Company’s Content

Content marketing is one of the biggest business buzzwords these days. Funny thing: it’s been around for more than 100 years. One of the first forms of content marketing was done by John Deere in 1895. Back then, the now-iconic brand with the green and yellow tractors started its own magazine―The Furrow―to provide farmers with tips and tools to help them earn more money. That publication is still around today. Now, because it’s pretty easy to get caught up in the latest buzzwords, we should consider what content marketing is. The Content Marketing

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