Triumph of the 800 Number
The toll free 800 number has come into its own as a recognized sign of a serious business. These numbers, however, are showing surprising strengths, even in markets where you wouldn’t expect them to make such a difference. For instance, you’d think that people doing business with local businesses would prefer to dial the local number. And you’d be wrong. According to a Chicago Tribune study, advertisers using toll free vanity numbers received ten times more calls than those just using the local number. People associate the now ubiquitous 800 numbers, and their 866 and 888 brethren, with business. Simply having a toll free number is a

As part of mundane office life, fax machines couldn't avoid becoming targets or props in comedy. Among the most famous are probably the faxes from the future in season 3 of “The Office.” But faxes can come from all over the place, including, apparently, outer space: The road warrior who doesn't take advantage of internet faxing has to find another way to send and receive hard copy documents. Maybe this is how they do it: Not all fax “humor” is funny, though. Fax spam is bad enough. There's something darkly twisted about wasting your paper and ink on sending you advertisements for special deals on paper and ink. Pranksters can be worse. The traditional “practical jokes” include the black page, which

Going Green with Email Fax
So long as business requires that we sign on the dotted line, there will always be a need for fax technology. That doesn’t necessarily mean we’ll always need fax machines, however. Whether you call it email fax, online fax, electronic fax, or internet fax, it all amounts to the same thing: faxing without ink and paper. On average, we each consume 10,000 sheets of paper every year. That’s more than an entire tree for each of us to print, mail, and fax a year’s worth of business documents. Fax machines are the most notorious wasters of paper. First, cover sheets consume extra paper with every legitimate fax we send. Even

Who’s Answering Your Phone?
The "call to action" is a vital part of any marketing campaign. The whole point is to get potential customers to transform into actual customers by contacting you. Once they do, however, what happens? People will not jump through hoops or fight to give you their business, certainly not so long as your competition is bending over backwards to make the sale. You need to take your customers by the hand and make things as easy as possible. Unfortunately, customers have the habit of not always calling when you're sitting by your phone. If you're not there, what do they hear? According to the North American Telecommunications Association, callers who hear


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