How to Transform Customers into Raving Fans
Word-of-mouth marketing has always been a powerful selling tool. Yet, in today’s world of social media, it has become absolutely essential for the success of a business. Positive news can travel fast via Facebook, Twitter and online reviews, while bad news can travel even faster! One single customer can sing your praises or deliver a scathing critique instantaneously. Because of our ever-increasing connectivity, small businesses now have a unique opportunity to capture market share from their larger competitors. By combining top-notch customer service with innovative strategies and relationship building, even a solo entrepreneur can generate valuable excitement and buzz around what he or she has to

Technology Keeps Mobile Businesses Rolling
Mobile businesses have been in existence, in one form or another, for centuries. From the local ice cream vendor and neighborhood gardener to the “Avon Lady” and “Fuller Brush Man,” the concept of bringing business to customers is not new. These days, though, mobile businesses are getting ahead with the help of advanced technology. Social media, GPS, cloud-based phone systems and Wi-Fi are catalyzing the creation of mobile startups. Gourmet Food Trucks Leveraging GPS Technology to Attract Customers One of the most-talked-about types of mobile businesses is the food truck. No longer referred to as “roach coaches,” these rolling gourmet wagons are now being driven by mobilized chefs who are dishing up

5 Ways to Slash Your Business Expenses
With gas prices now surpassing $4 a gallon in some areas and the cost of many business-related products and services continuing to rise, it’s no wonder many small business owners are seeking out creative ways to save on their monthly expenses. With tax season now over, it’s the perfect time to take a closer look at your budget to determine if there's any fat that can be trimmed. Not sure where to start? Here are five strategies for saving a surprisingly substantial amount. Become More Energy Efficient Obviously, cutting down on driving to see clients and suppliers can reduce what you’re spending on gas. However, there are ways to reduce energy costs within your

Avoid the Tax Crunch Next Year with These 5 Time-Saving Tips
Countless small business owners are finally breathing a sigh of relief after completing their tax returns in time to meet the April 18th filing deadline. But did filing your taxes require you to spend hours or even days sifting through reports, receipts and forms? If you were overwhelmed by the amount of paperwork involved with filing this year’s taxes, there are strategies that you can implement now that can help you better prepare for next year. Yes, there is a better system than throwing everything into a box and waiting until mid-April to start sorting it. Here are some quick and easy ways to get organized and simplify the process of


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