Customer service isn't what it used to be. In the past, most employers had a goal of standardizing their services as much as possible. Not only did this bolster efficiency on their behalf, but the customer also knew exactly what to expect when calling your number, regardless of your company or brand. In the 21st century, however, customization is the key to success. Customers no longer want a generic experience that, many times, doesn't even solve the problem at hand. Instead, customers are more interested in receiving a relevant, helpful and personalized experience that offers useful and actionable guidance. As a result, many call centers are re-evaluating the way they do

There’s a new breed of consumer lurking out there. They were raised on access to nearly perfect information at the speed of the internet, and they have little patience for poor customer service or ill-informed agents. For example, according to Forrester, 45% of US consumers will abandon an online transaction if their questions or concerns are not addressed quickly. Other surveys show a shocking share of customers (9 out of 10) will defect to a competitor if they have a poor customer service experience. 45% of US consumers will abandon an online transaction if their questions or concerns are not addressed quickly. - Forrester But there’s no need to fear these demanding and fickle customers. Because

Here at RingCentral, we’re always thinking about how we can meet our customers’ business communications and collaboration needs.  It involves a mix of tinkering and brainstorming to find little ways that our solutions can make everyone’s job a little bit easier, simpler, and more streamlined. This is how RingCentral Webinar, our newest addition to the RingCentral portfolio, came to be. It’s no secret that we are staunch believers in the power of the cloud to simplify and unify business communications and collaboration—be it across team members, customers, or partners. We also believe that the right web conferencing

Trends in digital business transformation are reshaping the future of business communications and collaboration and transforming the way we work. The need to communicate and collaborate from anywhere and on any device is universal, and the only solutions poised to achieve these objectives are cloud based. As a result, we are in the midst of a major industry transition toward increasing adoption of UCaaS (Unified Communications as a Service) solutions among businesses worldwide. The flexibility, scalability, and rich feature sets of these modern solutions empower today’s workforce to be more productive and accessible, with the ability to communicate in any way they choose—be it

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