Business cartoon showing a businessman trainer at whiteboard that reads, 'Today's Training:  Tell the Story'.
People are hungry for content and brands needs to have an expertise in storytelling in order to satisfy the content demands of their audiences. In the mobile-era, where companies are busy approaching users on their smartphones, a good story which is able to reach customers in their exact micro moment increases the chances of brand loyalty and conversions. Grabbing someone’s attention in as little as 10 seconds is not easy, and brands need to remain aware of the latest methodologies to enhance brand dominance. Successful mobile marketing strategy coupled with good storytelling is a recipe for marketing success in 2016 and beyond. Using a Master Story to Reach The Entire Marketing Funnel

Young man operating vintage telephone equipment
Remember the good old days when everything was so much more straightforward? We played music on vinyl records, took photos that needed developing and had to agree ahead of time on a place and time when meeting friends. At work, we sent memos, kept files in steel cases and spoke on phones that needed to be plugged into a landline…. hmmm, perhaps not everything has changed. Let’s throwback to the office of the past through the eyes of a ‘vintage’ worker and see just how different it was. Let’s call her Beryl. Beryl works in an office and shares a

law firm
In the not so distant past, many lawyers who practiced as “sole practitioners” or in smaller law firms were forced to practice what many refer to as “Door Law". These lawyers would take on whatever work came through the door, regardless of the area of law. Of course, the risk for those who practice in this manner is that due to their varied workload, many do not specialize or develop the relevant expertise to be as competent as needed in all of the areas of law that they practice. This may not only be bad for business; it may be a recipe for negligence. As the principal lawyer of

The unified communications‐as‐a‐service (UCaaS) market is steadily expanding, despite the fact that enterprise adoption of UCaaS technology is still in its infancy. The market is growing at a CAGR of 16 percent, with revenue topping $4 billion. Many industry experts believe that enterprise spending on UCaaS solutions will pick up significantly over the next few years as the demand for reliable and efficient hosted cloud solutions increases. As a result of this growth, the UCaaS space is filling up quickly. Ten years ago, less than five UCaaS providers comprised the market. Today, there are hundreds vying for position, ranging from small soware‐based startups to major brands. UCaaS is


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