Modern lifestyles
Over the past 20-plus years, we have seen a shift in the mobile industry from basic feature phones, predominantly used for voice communications, to complex smartphones, tablets and watches driven by applications using data. According to market research firm MarketsandMarkets*, today the U.S. smartphone penetration rate is close to 80 percent, with the millennial generation (18-35 years of age) leading the charge with over 93 percent market penetration. A recent report by ComScore* found that business mobile users also represent 65 percent of all digital media consumption (voice, video and messaging), surpassing traditional PCs and desk phones that are now secondary touchpoints. So what’s driving this adoption? The reality

it-video
Even though his company owns the product, RingCentral IT Director Fred Chin says he and his team had to learn from experience how to use it productively in their own work. “I felt like it was pretty organic,” he says. “Our team used Glip for basic chat functionality in the beginning. Then we realized that the ability to create teams, add tasks, and organize those tasks into sections — as well as attach notes, images, and files — was a really good way for individuals to be owning their own projects and objectives,” he says. Fred and the members of his department use Glip to define project teams and gather plans and documentation so “everything is

place
If you’re not involved in real estate, you may not be familiar Placester. Matthew Barba, a former real estate agent, and I founded the company in 2011. Today we are a team of 150 people serving more than 400,000 real estate professionals. Placester offers a cloud-based CRM solution that features a full suite of digital marketing solutions (nine in all) including, for example, website hosting, drip email marketing, a lead management system, and automated online advertising. Everything we offer has been designed with the needs of agents and brokers in mind. I mean that broadly. Everything from our underlying technology to how we provide support has been tailored to

nojitterstateofcloudcomms
RingCentral recently sponsored No Jitter’s 2016 “The State of Cloud Communications” Industry Insights report. No Jitter’s independent research revealed that companies of all sizes are adopting cloud-hosted unified communications services to gain cost efficiencies, agility, resiliency, and scalability. This year’s findings show respondents favor a model in which a provider owns, operates, and maintains the communications software on its cloud infrastructure versus a model in which the enterprise owns, operates, and maintains its own communications software on a provider’s cloud-based platform. “The State of Cloud Communications” report highlights include: Cloud PBX: Overall, 28% of 2016 survey respondents using cloud-hosted communications are getting PBX/call control functions from the cloud, a significant

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