robert
Robert Murphy
November 13, 2018

ConnectCentral 2018: The Power of Uniting People, Ideas, and Business

As knowledge workers, we have dramatically more apps today than ever before. But research shows that—although these disparate workplace apps are intended to improve productivity—they often have the opposite effect. The sheer quantity of apps we use on a daily basis creates a fragmented, disconnected experience, resulting in communications chaos instead of seamless workflows.

A new era of work, powered by the need to more easily collaborate, is emerging today. Our employers must allow us to communicate, collaborate, and connect the way we want on any device, anytime, anywhere.

And we saw this take shape yesterday at the first day of ConnectCentral 2018, where three takeaways emerged:

Admins and workers must work in lockstep to ensure seamless business communications

In this new era of work, we expect to be able to work the way we want. Enabling communication and collaboration anytime, anywhere and on any device, however, is impossible without the contributions of system administrators. At ConnectCentral, yesterday we hosted a half day of RingCentral University training sessions to enable admin teams to bring the right ingredients to create a unified communications experience.

Admins got a first-hand look at the Analytics Portal, a new tool that delivers a shared understanding of system performance and helps resolve troubleshooting issues faster. Mastering and leveraging the full suite of tools available to admins is critical to delivering the communications experience that all employees demand in an always-on world.

Navigating a fast-changing cloud communications landscape requires a coordinated effort

Uniting with our channel partners under a common goal – to deliver cloud communications and collaboration solutions to global enterprises – has helped us achieve joint sales success. As a token of our appreciation, we invited 150 of RingCentral’s top channel partners to a VIP Partner Luncheon and brought in Jay McBain, principal analyst of global channels at Forrester, to share his insights on the cloud communications channel landscape.

McBain highlighted a notable trend in the global channel: business leaders are making more technology decisions and want salespeople with hyper-specialized skills focused on what matters to them – business outcomes. Yet no direct sales organization can possibly provide the level of specialization needed across geographies, industries, and more. Thus, cloud communications  providers must join forces with channel partners to better engage the new business buyer. With 62 percent of decision makers increasing their 2019 budget for communications, seizing this opportunity is crucial to success.

Communications and business are becoming more tightly integrated

The welcome reception and Partner Pavilion brought day one to a close. The event brought into full focus RingCentral’s rapidly expanding ecosystem of technology partners, including Box, Google, Okta, and Salesforce.

The significance of these partnerships goes far beyond technical integrations. They demonstrate the power of uniting by breaking down the silos that have historically isolated communications from business apps and workflows. Many of the business and workplace apps teams use every day are now integrated with our open platform, eliminating the need to switch among programs to message, call, and meet. The end result is a more seamless, unified experience for workers.

Stay tuned for more insights from day two.