3 Ways Small Businesses Can Target Millennial Customers

The media is buzzing about Millennials, and for good reason. Loosely defined as people born between 1982 and 2000, Millennials make up more than 25% of the US population and number more than 83 million. This makes Millennials a larger and more influential group of consumers than even the Baby Boomers, who comprise approximately 75 million consumers. Millennials are now in their 20s and 30s, which makes them prime potential customers for a wide variety of products and services. Here’s how you can effectively target Millennials and turn them into customers for your small business. 1) Embrace your smallness Millennials are loyal to brands that they feel

A Better Workplace: 5 Tips for Improving Communication with Millennials

It’s unusual for a day to pass without a mention of Millennials in the business media. All you have to do is search ‘millennials in business’ and you’ll be inundated with articles dissecting this generation’s characteristics and how to manage them better. Generally identified as anyone born between 1980 and 1994, this much-analyzed group now makes up the majority of our workforce and their influence is all around us, especially when it comes to communications. If you’re in annual planning mode, it’s a good time to stop thinking about how to manage millennials and look at how you can work more effectively with them. Here are 5 tips to help

5 Ways To Motivate Millennials [Friday Five]

Millennials live a lifestyle that is fast-paced, technologically driven and autonomous. In other words, a completely different way of life from the baby boomers that most managers might be accustomed to supervising. Motivating Millennials in an accelerated digital world may seem like a tough challenge, but it is possible. Working with Millennials, whether it be remotely, on a freelance basis or in an office, is easier and more efficient with these tips below. 1) Emphasize personal growth. Personal growth and development is important to the Millennial, and to society as well. Master's degrees are quickly becoming the

New Data Shows Millennials Are Working Beyond Normal Business Hours [Infographic]

The proliferation of mobile technology seems to be eroding away at the very notion of “normal business hours." New data finds that Millennials—the new generation of workers born between the early 1980s and the early 2000s—are highly dedicated to their jobs and often times work well beyond normal business hours. Some 60% of Millennials say their employers already expect them to be accessible during off hours, while 70% work up to 20 hours or more outside the office each week. Roughly one-half of Millennials surveyed say flexible work hours and the freedom to work from any location would improve their work/life balance. Yet Millennials remain fiercely independent in their work habits—craving

Millennial Workers Snubbing Desk Phones (At Their Peril?)

Much has been made of the differences between Millennials and their older colleagues (and we covered Millennials' unique work habits in a series of blog posts last year). While some of the values espoused by young workers are in keeping with changes in the workplace as a whole - a desire for more work-life fit, for example - others are positively confounding. Take, for example, their (our) apparent unwillingness to use phones professionally. As described last August by the Wall Street Journal, a significant number of Gen-X and baby-boomer managers are finding that their Millennial reports are reluctant to make phone calls. Millennials - i.e., the 70-odd million people born between the early 1980s and the


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