Technology has successfully become a crucial part of any business owner’s success. Whether it is business plan software or accounting software, technology has completely overtaken the playing field making it feasible for the small business owners to compete with their well-established rivals. The same technology is used by almost all type of business owners for boosting their sales and productivity. However, there are certain tools that help in using the complete potential of the technology and without them; it wouldn’t be easy for the businesses to compete with their rivals in this highly aggressive cutthroat marketplace.
If you are also an owner of a small business and want to ensure that you business boosts its sales by saving your valuable resources and time, then using the best online tools will surely help you in generating significant outcomes in short time. I have selected 10 popular tools that every small business owner must have as an important part of their business strategy.
Nobody likes carrying around a bag full of gadgets because each has an important document. To offer you an easy online storage solution, Dropbox serves as the savior for performing multitasks by generating a virtual connection between your different devices connected via the Internet. With its cloud saving ability, users can easily save their important files and folders in their Dropbox accounts that can conveniently be accessed from anywhere.
Key Features of Dropbox:
For small business owners, HootSuite has a two-fold purpose. Its first purpose is to let the users visualize the trending topics related with their business niche on its dashboard. It includes the current topics people are talking about and how you can use this information for promoting your blog posts. Secondly, you can use HootSuite for scheduling social media posts for your business branding.
Key Features of HootSuite:
If you own a small business where you have to schedule meetings with your clients either personally or online, then you can check out the new Schedulicity tool that offers automatic scheduling feature. This tool allows your customers to visit your website for checking out when you will available for appointments. You can input your working hours to help the customers schedule their meetings as per the available time slot.
Key Features of Schedulicity:
4) Google Drive
For small business owners, keeping track of their documents have never been so easy without Google Drive. This tool is designed to help users with setting up files for “read only” purpose, and it also allow others to make the changes in the file. The environment of Google Drive is created to support database driven as well as word processing documents.
Key Features of Google Drive:
When you have just started a business, your main goal is to achieve significant traffic on your website. But the main question is to determine where this traffic is coming from. Here comes the role of Google Analytics. This tool provides you important insights that help you to boost the sales of your products and services among both desktop and mobile phone users. It also let you visualize how people are using your services or products across different platforms.
Key Features of Google Analytics:
Here are some additional resources to help your business measure the overall success of your social media efforts.
For small business owners, the most difficult task is to hire talented skills of the industry to boost their productivity and revenue. However, finding the right candidates can be cumbersome especially when you have a startup business. To help you in getting the right set of talents from a particular industry Odesk is the best option. This service allows you to find eligible contractors looking for jobs, you are then able to hire them based on your business’ needs.
Key Features of Odesk:
Another great alternative businesses should consider is Fiverr, which is a community of people who are willing to do tasks starting at only $5.
MailChimp is an effective tool for retaining your potential customers. When you own a small business, it becomes necessary for you to get reviews from your customers regarding your services, ideas, and products. MailChimp’s service comes with well-defined templates and well-marked instructions to help you create effective newsletters for sharing with your current contact list.
Key Features of MailChimp:
Businesses should also consider setting up autoresponder emails to help gain a loyal following of fans and customer.
Businesses often deal with clients, partners, and colleagues in multiple locations, and it’s difficult to meet everyone face-to-face. RingCentral’s HD Video Conference feature has completely revolutionized the concept of making long distance calls with its impressive video calling feature, thus making and audio call making capabilities.
Key Features of RingCentral Web Meetings:
Slideshare is an effective tool that allows the users to share their digital presentations and slide shows with a global audience for better business branding and promotion. With over 50 million users accessing this tool, sharing your digital presentations over this tool in the form of videos, pictures, and music files helps you to gain visibility for your shares.
Key Features of Slideshare:
Another great tool for small business owners are Infographics. They help grab the attention of your target customers by sharing the relevant statistics and data about your products, services, industry, etc.
Adding Infographics can have major benefits for your business:
Here are some additional ways that the power of infographics can help boost your company’s discover-ability.
I have cited the top 10 favorite tools that all small businesses should consider, however if you are willing to boost the efficiency and success rate of your business, there are infinite number of other tools available over internet that could be used by all business owners as per their business needs. What are some of the business tools and apps you prefer to use to help boost your business’ productivity?