{"id":33155,"date":"2022-11-14T10:00:16","date_gmt":"2022-11-14T00:00:16","guid":{"rendered":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/?p=33155"},"modified":"2022-10-26T23:08:08","modified_gmt":"2022-10-26T13:08:08","slug":"6-ways-to-deliver-excellent-customer-service","status":"publish","type":"post","link":"\/au\/en\/blog\/6-ways-to-deliver-excellent-customer-service\/","title":{"rendered":"6 Ways to Deliver Excellent Customer Service"},"content":{"rendered":"

Building a great company means putting your customers and requirements at the heart of your business. Customer expectations have sky-rocketed in recent years.<\/span><\/p>\n

That\u2019s because, in today\u2019s environment, your customers have more information at their fingertips, and therefore much more choice, making it harder than ever to drive customer loyalty.<\/span><\/p>\n

One bad experience means your customers are likely to abandon ship and move to another option.<\/span><\/p>\n

On the other hand, positive customer experiences drive better customer retention and sales, adding to your bottom line considerably over time. It\u2019s unsurprising then, that many businesses are reorganising their strategies to adopt a flywheel model that relies on<\/span> happy customers<\/a><\/strong> to drive referrals and repeat sales.\u00a0<\/span><\/p>\n

But how do you make your customers happy?<\/span><\/p>\n

Besides focussing on your product and quality, providing your customers <\/span>delightful customer service <\/a><\/strong>c<\/strong>ould be vital in achieving more loyalty and sales.\u00a0<\/span><\/p>\n

Outstanding customer service is instrumental in delighting users. It\u2019s proven to reduce churn, improve customer happiness and eventually lead to more revenue. But what does good customer service look like?\u00a0<\/span><\/p>\n

Typically, speed and reliability are two important cornerstones of good customer service. However, adding a human touch in a tech-driven world can make your business stand out from the rest. By making customer service a priority, you can build strong connections to create loyalty that, in turn, drives business results. Therefore, not only do you need the right tools to service your customers efficiently, but you also need the right people to understand your customers\u2019 problems and resolve them patiently. Your customer service team needs to practise patience and empathy and guide your customers to the right solution instead of letting them swim in a sea of confusion.\u00a0<\/span><\/p>\n

\"Customer<\/p>\n

Why Is Delivering Excellent Customer Service Essential?<\/strong><\/h2>\n

We already know what constitutes <\/span>good customer service<\/a><\/strong>.<\/strong> But what\u2019s the pressing need of shifting so much of your focus on your customer service team when design, development and marketing could do with additional funds and attention in these times of scarcity?<\/span><\/p>\n

For starters, as products and services become more indistinguishable from each other, customer experience has emerged as the main battlefield for the various players in any industry. And, with customer experience emerging as the differentiating factor between success and failure, customer service has become critical to competing effectively.<\/span><\/p>\n

For instance, we\u2019ve all heard that it\u2019s cheaper to keep existing customers than to find new ones. But bad customer service can lead to higher churn. According to a Microsoft report, <\/span>90% of Americans<\/a><\/strong> use customer service as a factor in deciding whether they want to do business with a company or not. 58 per cent of Americans would switch companies due to poor customer service experience. On the other hand, <\/span>93% of customers<\/a><\/strong> are likely to make repeat purchases with companies that offer excellent customer service.<\/span><\/p>\n

6 Ways to Deliver Excellent Customer Service<\/strong><\/h2>\n

If you\u2019re eyeing success, outstanding customer service should be your norm. So invest in creating exceptional experiences to turn customers into loyal advocates for your brand. Here\u2019s how you can go about it:<\/span><\/p>\n

1. Know Your Product and Service<\/strong><\/h3>\n

Customer support agents spend most of their time troubleshooting for customers. Therefore, they need to be product\/service experts to help users derive the maximum value out of their purchase and help them move in the right direction if they get stuck. In our opinion, expansive product knowledge is a critical customer service skill. Your support agents should discuss product features, share uses cases, and show customers how your product can benefit them. Of course, they should also be able to troubleshoot if something isn\u2019t working as it should.\u00a0<\/span><\/p>\n

To achieve this, it\u2019s important to create a <\/span>robust onboarding program<\/a><\/strong> for your support agents and organise regular training for your employees. You may also create an internal knowledge base for employees with various concepts, ideas and FAQs. This will help them learn faster and act as a handy reference guide if they get stuck.<\/span><\/p>\n

2. Know Your Customers<\/strong><\/h3>\n

If you want to provide an outstanding customer experience, you need to know your customers well. From a marketing perspective, this helps in sending personalised recommendations and retargeting users. But having a unified view of your customers is also crucial from a customer service perspective.<\/span><\/p>\n

Think about this \u2013 you purchased a product, and it\u2019s defective. You got in touch with the support team on Facebook, and they assured you you\u2019d receive a call back shortly. So, you followed up with an email and received a response that the team is looking into the issue. You called up the contact centre a day later, and the agent was clueless about your problem. Isn\u2019t that extremely frustrating?<\/span><\/p>\n

It\u2019s also possible that the first agent you speak with puts you on hold and transfers the call to another agent. In such a situation, you might end up repeating your query multiple times, which can get annoying at times. Unfortunately, such scenarios happen regularly as support agents don\u2019t know a customer\u2019s history to provide instant help. To overcome this challenge, you may consider a <\/span>suitable CRM system<\/a><\/strong> that regularly updates client information and various interactions to give your agents a unified view of every customer across multiple touchpoints.<\/span><\/p>\n

Understanding your customers also makes it easier to personalise your interactions with them. Whether it\u2019s greeting them with their name or sending a personalised offer, knowing your customers is vital to your company\u2019s success in multiple ways.<\/span><\/p>\n

3. Listen to Your Customers<\/strong><\/h3>\n

Here\u2019s an interesting story about the \u2018<\/span>giraffe bread<\/a><\/strong>\u2018,<\/strong> sold at the UK supermarket store, Sainsbury. In 2011, a little girl named Lily Robinson wrote a letter to Sainsbury\u2019s, asking why tiger bread was called tiger bread and not giraffe bread? Well, the bread did really look like it had a giraffe print on it, so Lily did have a point.<\/span><\/p>\n

Instead of responding with a simple \u201cThank you\u201d, Chris King from the Sainsbury\u2019s customer services team wrote back to the little girl: \u201cI think renaming tiger bread giraffe bread is a brilliant idea \u2013 it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn\u2019t it?\u201d<\/span><\/p>\n

He also went on to explain how the bread got its original name: \u201cIt is called tiger bread because the first baker who made it a long time ago thought it looked stripey like a tiger. Maybe they were a bit silly.\u201d<\/span><\/p>\n

He also included a \u00a33 gift card for the little girl, and the bread was eventually renamed giraffe bread.<\/span><\/p>\n

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\"Example<\/p>\n

Image Source<\/a><\/p>\n<\/div>\n

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Well, that was an interesting example of listening to your customers and turning them into loyal brand advocates. Like Chris, it\u2019s essential to pay attention to customer feedback, analyse the data, and respond to your customers with a solution to address their problems.\u00a0<\/span><\/p>\n

For most customer service agents, active listening is an essential skill. You have to listen to what your customer is saying while being mindful of their personality and emotional state to respond appropriately. A one-size-fits-all approach doesn\u2019t work in customer service.\u00a0<\/span><\/p>\n

4. Offer Proactive Customer Service<\/strong><\/h3>\n

A customer might get in touch with you when things don\u2019t go as planned. There are chances they\u2019re agitated or frustrated, too. So, you get two problems on hand. First, fixing the original problem. Second, turning an angry customer into a happy one.<\/span><\/p>\n

But what if this could have been avoided in the first place? We are talking about <\/span>proactive customer service<\/span><\/a>, that is, anticipating your customers\u2019 needs before they even realise they might require help.<\/span><\/p>\n

Take Facebook\u2019s example. The social media site neatly offers you resolutions to commonly faced issues through various FAQs and articles.\u00a0<\/span><\/p>\n

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\"Facebook<\/p>\n

Image from Facebook<\/a><\/p>\n<\/div>\n

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Besides FAQs, you can also create <\/span>customer service videos<\/a><\/strong> to help users leverage your product efficiently. These videos can demonstrate various product features, use them, and troubleshoot minor challenges faced by other users in the past.\u00a0<\/span><\/p>\n

You can also use advanced technologies like artificial intelligence to provide proactive customer service to your clients. <\/span>Chatbots<\/a><\/strong> can give site visitors prompts, share personalised recommendations, and direct users to relevant FAQs for self-service.<\/span><\/p>\n

Here\u2019s another example of proactive customer service in action:\u00a0<\/span><\/p>\n

\"Customer<\/p>\n

5. Make Your Team More Responsive<\/strong><\/h3>\n

A recent HubSpot study found that 90 per cent of consumers expect an immediate response when they have a customer service question. When asked to define \u201cimmediate\u201d, 60 per cent said 10 minutes or less. Simply put, most of your customers consider speed a critical aspect of any customer service interaction. But how do you provide it?<\/span><\/p>\n

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\"Stats<\/p>\n

Image Source<\/a><\/p>\n<\/div>\n

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Well, it\u2019s a fact that query resolution takes time. However, that doesn\u2019t mean your customers should have to wait hours to connect with you. Responding to customers as soon as possible over their preferred channel is crucial to your customer service experience. One of the customer service tools that can help you improve your response rate is using a <\/span>VoIP<\/a><\/strong> network.<\/span><\/p>\n

For instance, if the goal is that no call should go unanswered, you can use a VoIP system to forward calls to external agencies to outsource your support function across time zones. Phones can also be set to offer customers a call back when no agent is available. This reduces voice mail and increases satisfaction by providing a quick response. VoIP systems can also try several numbers at once. So, the customer can be easily put through to another member or team if one is busy or saturated.\u00a0<\/span><\/p>\n

Another method of increasing response time is providing a live chat option that makes your support team more accessible. Here\u2019s a worthwhile read with actionable <\/span>tips to make your support team more responsive<\/a>.\u00a0\u00a0<\/strong><\/p>\n

6. Use Customer Feedback to Improve Your Process<\/strong><\/h3>\n

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\"Customer<\/p>\n

Image Source<\/a><\/p>\n<\/div>\n

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You can\u2019t improve what you can\u2019t measure. That\u2019s why it\u2019s essential to gather feedback and measure your customer satisfaction score to understand how your customer service team is performing. Here are a few ways to collect and use feedback:<\/span><\/p>\n