{"id":32738,"date":"2022-07-14T10:00:26","date_gmt":"2022-07-14T00:00:26","guid":{"rendered":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/?p=32738"},"modified":"2022-08-16T17:46:52","modified_gmt":"2022-08-16T07:46:52","slug":"10-best-messaging-apps-and-how-to-choose-the-right-one-for-you","status":"publish","type":"post","link":"\/au\/en\/blog\/10-best-messaging-apps-and-how-to-choose-the-right-one-for-you\/","title":{"rendered":"10 Best Messaging Apps and How to Choose the Right One for You"},"content":{"rendered":"

Instant messaging has become an integral part of our everyday lives. As many of us took to online means to form communities online and keep up with friends and family, messaging applications have become even more pervasive during the global health crisis.<\/span><\/p>\n

But while chat apps became a lifeline for those in lockdown, instant messaging became the hero of the hour in our working lives too. For teams with disparate colleagues, staying connected, catching up and conducting meetings, as well as general project management have all taken place in a virtual environment, mostly via robust, comprehensive messaging apps.<\/span><\/p>\n

In this post, we examine what messaging apps are, the advantages of using them, and how to choose the best IM app for you and your team.<\/span><\/p>\n

What is a messaging app?<\/strong><\/h2>\n

A messaging app is a platform that allows the user to send and receive messages in real-time.<\/span><\/p>\n

While traditional text messages require a mobile network, instant messaging apps function over the internet.<\/span><\/p>\n

They\u2019ve been around a while \u2013 think back to MSN. But nowadays, these apps are available across iPhone, Android, and PCs, often don\u2019t require a phone number and support some standout features beyond simple emojis.<\/span><\/p>\n

Advantages of using a messaging app\u00a0<\/strong><\/h2>\n

Because they work through internet connections, messaging apps can be accessed from anywhere a user has access to the net \u2013 and given the prevalence of Wi-Fi, 4G, and 5G that\u2019s about anywhere.<\/span><\/p>\n

More than just SMS, they can be used to maintain contact over long distances with friends or colleagues, sending life updates or just silly gifs to lighten the mood.\u00a0<\/span><\/p>\n

Chat apps can be useful for brands, offering a brilliant place to interact with customers informally and instantly, allowing reactive customer service.<\/span><\/p>\n

Within businesses, they can boost productivity. No more useless meetings \u2013 send a quick message update!\u00a0<\/span><\/p>\n

Both Apple and Android phones boast great built-in messaging apps, but there are so many options that branch out from simple text messaging \u2013 and let you communicate from multiple devices, even PCs.<\/span><\/p>\n

\"Advantages<\/p>\n

4 essential features of a great messaging app<\/strong><\/h2>\n

It\u2019s important to choose the right chat app, and some features distinguish the great from the average.<\/span><\/p>\n

Seamless syncing & multiple devices<\/strong><\/h3>\n

It\u2019s common to use multiple devices, so a messaging app must sync seamlessly with the cloud and other apps you might be using. This allows users to switch devices easily without losing any information.<\/span><\/p>\n

Chatbot integration<\/strong><\/h3>\n

The <\/span>rise of chatbots<\/a><\/strong> in chat apps enhances the functionality and, therefore, the <\/span>customer experience<\/a><\/strong>.<\/strong> For example, bots can communicate directly with your customer base at all hours, accessing company information to answer queries.<\/span><\/p>\n

Security<\/strong><\/h3>\n

Naturally, as cybercrimes and data breaches have become more prevalent, there\u2019s a focus on security \u2013 look for encrypted messaging apps so users can be sure their data is safe.<\/span><\/p>\n

Other communication features<\/strong><\/h3>\n

We also love apps that offer multiple modes of communication: it\u2019s much easier to keep all communication on one platform, rather than downloading one for video calling, another for team messaging, file sharing, etc.<\/span><\/p>\n

10 best messaging apps<\/strong><\/h2>\n

1. RingCentral<\/strong><\/h3>\n

OK, we might be biased \u2013 but RingCentral offers one of the best options out there for comprehensive <\/span>business messaging<\/a><\/strong>.<\/strong> Even more than just text messaging, RingCentral provides a unified communication solution.<\/span><\/p>\n

You can create dedicated threads for specific projects, allowing participants to track progress and keeping all relevant files and information in one place \u2013 no more scrambling to remember whether you talked about something over email, messenger, or text!<\/span><\/p>\n

You can produce schedules and agendas in-thread, so everybody knows what they should be working on.<\/span><\/p>\n

If you work with clients, you can invite them to join group chats with you too. This makes it incredibly easy to keep them updated on the project you\u2019re working on.<\/span><\/p>\n

You can choose to use the platform for internal communications or as a <\/span>contact centre solution<\/a><\/strong> for external chats with customers \u2013 video chats host up to 200 participants, making it ideal for both purposes. And what\u2019s more, you can access it from a smartphone (across iOS and Android), browser, or <\/span>desktop app<\/strong><\/span><\/a> \u2013 so you can log on wherever you are.<\/span><\/p>\n

Depending on which plan you choose, you have access to many valuable features \u2013 preventing the need to switch between multiple platforms. The most popular plan \u2013 Premium \u2013 offers the messaging feature with video calling, phone, integrations with your favourite CRM software, and a developer platform that lets you create custom applications to integrate communications yet further into your key business processes.\u00a0<\/span><\/p>\n

It also boasts automatic call recording, voicemail-to-text, and auto-attendant services to allow you to focus on providing excellent customer service.<\/span><\/p>\n

Plus, the <\/span>top-class security features<\/a><\/strong> \u2013<\/strong> including fraud analytics and TLS and SRTP encryption between all endpoints \u2013 mean that your data is safe.<\/span><\/p>\n

Team messaging comes as part of the free Essential plan, but the <\/span>varying plans<\/span><\/a> mean you can choose the options that work best for your company.<\/span><\/p>\n

\"The<\/p>\n

2. Facebook Messenger<\/strong><\/h3>\n

Facebook\u2019s popularity means that in-built Facebook Messenger is a solid choice for social media. You can message anybody in your network, so you can chat with acquaintances, despite not having one another\u2019s phone numbers.<\/span><\/p>\n

However, this comes with a downside: it\u2019s a lot less slick when you try to message someone outside your network and downright impossible if someone doesn\u2019t have Facebook.<\/span><\/p>\n

And if they do have a profile? They might not want their work colleague or boss to have access to it.<\/span><\/p>\n

Given growing privacy concerns \u2013 and a social media malaise in general \u2013 it\u2019s not unusual to find that people have stepped away from Facebook.<\/span><\/p>\n

Maybe it\u2019s best to leave Facebook Messenger for socialising!\u00a0<\/span><\/p>\n

3. Viber<\/strong><\/h3>\n

Available in 41 languages, Viber has earned its global reputation.<\/span><\/p>\n

Its offering has remained similar since its launch in 2012: group chats, video and voice calls are offered for free, and, like Skype, Viber offers the ability to call people who don\u2019t use the app for a fee.\u00a0<\/span><\/p>\n

Plus, there are secret chats: messages that self-destruct after some time.<\/span><\/p>\n

When it comes to filesharing and workplace interaction, though, Viber has its downsides. Unlike RingCentral, you can\u2019t <\/span>backup files<\/span><\/a> to Google Drive or Dropbox, leading to lost information and resources.<\/span><\/p>\n

One downside is that, while free, you will notice ads popping up. This won\u2019t be a big deal when using Viber socially, but it can be distracting when working \u2013 and off-putting to customers interacting with your business.<\/span><\/p>\n

\"Viber<\/p>\n

Image Source<\/a><\/p>\n<\/div>\n

4. Telegram<\/strong><\/h3>\n

Telegram prides itself on user privacy and, like RingCentral, is heavy on security features.<\/span><\/p>\n

Featuring message encryption and messages that self-destruct, Telegram has become a gathering point for the security-conscious.\u00a0<\/span><\/p>\n

Consumers are becoming increasingly aware of how companies use their data, so this kind of privacy is crucial and sets the bar high for other messaging services.<\/span><\/p>\n

However, its focus on privacy means that it\u2019s hosted some undesirable broadcasts in the past. It might, therefore, not be the best idea to associate a business with such a controversial app.<\/span><\/p>\n

5. WeChat<\/strong><\/h3>\n

A prominent Chinese social app, WeChat boasts features that make connecting easy. It\u2019s used by many as simply a messaging app and offers the ability to \u2018meet\u2019 those nearby to chat.<\/span><\/p>\n

Security concerns: the University of Toronto ran an experiment that suggests the Chinese government is <\/span>monitoring foreign content<\/span><\/a> and metadata to censor material within China further.<\/span><\/p>\n

Last year, the US government requested that US-based companies stop using the app altogether to fear unwittingly sharing confidential information. Consequently, if you have any US clients or contacts, they might be unwilling to use the app entirely.<\/span><\/p>\n

\"WeChat<\/p>\n

6. Kik<\/strong><\/h3>\n

If your marketing targets young people, Kik is not a bad way to go. According to the platform, the majority of its users are between 13-24.<\/span><\/p>\n

Where Snapchat, with the same demo, limits itself to images and QR codes, Kik is a more comprehensive messaging app.<\/span><\/p>\n

The vibrant stickers and emojis add some fun to the experience, while chatbots offer the ability to play games in group chats, deliver news, or even get fashion tips.<\/span><\/p>\n

Because it\u2019s designed for socialising, there isn\u2019t a heavy focus on backing up messages or documents. Everything is stored on your device \u2013 so you\u2019re one dropped phone away from losing useful information if you use it at work.<\/span><\/p>\n

7. Skype<\/strong><\/h3>\n

Despite having been around for years, Skype\u2019s messaging features have been largely overlooked as they widely promote their video calls.<\/span><\/p>\n

Nevertheless, it offers some good features: group chats, availability across devices, and the ability to share files and pictures.<\/span><\/p>\n

As a business app, it falls short: stickers and gifs don\u2019t make up for the lack of <\/span>project management and scheduling tools<\/span><\/a>, leaving Skype to fall by the wayside for business.<\/span><\/p>\n

That said, it\u2019s free \u2013 which makes it a good option for those on a tight budget or just trying out messaging apps.<\/span><\/p>\n

\"Skype\"<\/p>\n

Image Source<\/a><\/p>\n<\/div>\n

8. WhatsApp<\/strong><\/h3>\n

Topping the list of <\/span>most popular messaging apps<\/a><\/strong> globally, you\u2019ll be hard-pressed to find anybody who hasn\u2019t used WhatsApp before.\u00a0<\/span><\/p>\n

With group chat features and end-to-end encryption, it\u2019s not hard to see why WhatsApp is such a frontrunner in the social messaging sphere.\u00a0<\/span><\/p>\n

However, privacy concerns over increased data sharing with parent company Facebook mean that several thousands of people are ditching WhatsApp.<\/span><\/p>\n

Because of its popularity as a social app, there are inevitably active users within your company who use WhatsApp to keep in touch with friends and family.\u00a0 People are, understandably, often keen to keep their work and home lives separate, though \u2013 so using WhatsApp to communicate about work matters can feel intrusive.\u00a0<\/span><\/p>\n

\"WhatsApp\"<\/p>\n

Image Source<\/a><\/p>\n<\/div>\n

9. GroupMe<\/strong><\/h3>\n

A basic instant messaging app, GroupMe is a good option if you want to avoid being confused by bells and whistles. It even offers the ability to group chat with people who don\u2019t have smartphones, relying on their phone\u2019s SMS.<\/span><\/p>\n

You can easily send gifs, stickers, and emojis alongside your text messages, and any pictures sent are saved in an in-chat gallery so that you can find them again.<\/span><\/p>\n

It allows file sharing up to 50MB \u2013 which might not be enough if you need to send an in-depth presentation to colleagues, but plenty for cat pictures! RingCentral offers unlimited storage with its Ultimate plan and 1GB per user included in its Premium plan (with additional add-on storage purchasable).<\/span><\/p>\n

10. Slack<\/strong><\/h3>\n

Slack has seen success as a business tool. It\u2019s intuitive, so anyone who\u2019s not digitally savvy should be able to keep up, and it\u2019s supported for both desktop and smartphone use.<\/span><\/p>\n

Slack also supports integrations with project management apps \u2013 but doesn\u2019t provide those features itself.<\/span><\/p>\n

Its services are rather limited, though \u2013 it only offers calls of up to 15 participants (even on the most flexible plan).<\/span><\/p>\n

And while you can save individual files to programs like Dropbox, there\u2019s no <\/span>automatic archiving option,<\/strong><\/span><\/a> unlike the one in RingCentral\u2019s Premium and Ultimate plans.\u00a0<\/span><\/p>\n

\"The<\/p>\n

Image Source<\/a><\/p>\n<\/div>\n

Choosing the best messaging app for your business<\/strong><\/h2>\n

Depending on your organisation, you\u2019ll have different priorities to consider when choosing the best messaging app for your business. We\u2019ll explore some key considerations below.<\/span><\/p>\n

Consider the budget<\/strong><\/h3>\n

You might be happy with a basic app in exchange for a free messaging service, or you could opt for a program that offers various tiers of paid features. Either way, you\u2019ll need to know how much budget is at your disposal.<\/span><\/p>\n

Unified communication features<\/strong><\/h3>\n

Which communication channels are your employees already using? To <\/span>get more from your communications budget<\/a><\/strong>,<\/strong> you should employ a unified communications provider that allows you to access all the necessary features within one app \u2013 like video calls, messaging, and project management. It can even save you money if you\u2019d otherwise have been paying for multiple apps and boost your efficiency.\u00a0<\/span><\/p>\n

Ease of use<\/strong><\/h3>\n

Whichever app you choose, it must be easy to use. Is your team mostly made up of digital natives, or might they be a little confused by complicated terms and unnecessary frills?<\/span><\/p>\n

Accessible on multiple devices<\/strong><\/h3>\n

An app supported on multiple devices means that your team will be able to join the conversation wherever they are.<\/span><\/p>\n

Secure messaging<\/strong><\/h3>\n

Security is a massive deal for businesses. You don\u2019t want competitors to have access to your business\u2019s plans and internal workings, and it\u2019s important for consumers that the brands they interact with are secure and trustworthy. This is particularly crucial if you\u2019re going to be engaging with customers within the messenger app.<\/span><\/p>\n

Conclusion<\/strong><\/h2>\n

Whether you aim to replace meetings or improve your customer service, messaging apps are here to stay.<\/span><\/p>\n

Choosing the right one for your business means you\u2019ll be able to take advantage of the features that work for you, whether that\u2019s chatbots or project scheduling tools.<\/span><\/p>\n

And if you need more information on RingCentral\u2019s messaging features, <\/span>get in touch!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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