{"id":32636,"date":"2022-06-22T10:00:20","date_gmt":"2022-06-22T00:00:20","guid":{"rendered":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/?p=32636"},"modified":"2022-06-29T02:57:11","modified_gmt":"2022-06-28T16:57:11","slug":"what-is-live-chat","status":"publish","type":"post","link":"\/au\/en\/blog\/what-is-live-chat\/","title":{"rendered":"What is Live Chat? The Definitive Guide for Businesses"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019re considering live chat support for your contact centre, read on. Our definitive guide tells you everything you need to know about using live chat as a support channel for your business.<\/span><\/p>\n<h2><strong>Implementing customer messaging software: Live chat technology<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The business landscape, and particularly e-commerce businesses have experienced rapid transformation in recent years. One significant change has been the way we communicate with our customers. A few years ago, the main contact centre solutions were email and phone. Today\u2019s customers demand better service and more instant communication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While emails may cause frustration as they take time to be responded to, phone calls face the barrier of different time zones if a company spans several territories. The only way to avoid this latter issue is if your call centre operates 24\/7. While self-service FAQ sections may offer solutions to some questions, they are limited in what they offer and which questions they can answer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With an increasing demand for better and quicker communications, companies must meet that demand to maintain good customer experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><strong><a href=\"https:\/\/www.ringcentral.com\/au\/en\/contact-centre\/overview.html\">contact centre solution<\/a><\/strong><span style=\"font-weight: 400;\"> that most companies are opting for is live chat support. Live chat offers an option that provides a <\/span><strong><a href=\"https:\/\/www.ringcentral.com\/au\/en\/engage\/channels\/live-chat.html\">great customer experience,<\/a><\/strong><span style=\"font-weight: 400;\"> but the <\/span><strong><a href=\"https:\/\/99firms.com\/blog\/live-chat-statistics\/#gref\">statistics about online chat<\/a><\/strong><span style=\"font-weight: 400;\"> support tell only part of the story:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">79% of customers prefer the instant communication aspect of live chats.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live chat support has a customer satisfaction rate of 92%, the highest of any channel.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">41% of consumers prefer to live chat for contacting support teams.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">63% of customers who access a website\u2019s live chat will probably return to that site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More than half of all live chats originate on a mobile device.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">47% of customers have experienced a negative live chat experience in the past month.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">70% of all consumers prefer talking to a person rather than an automated system.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But just what is live chat, how does a live chat app work, and what benefits does it offer your business?\u00a0<\/span><\/p>\n<h2><strong>What is live chat?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Live chat is a form of customer messaging software that allows customers to speak directly with a company\u2019s representatives \u2014 usually those in customer service and technical support and other roles. Live chat is a messaging system for a business that works as a pop-up chat window within a company\u2019s website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In some cases, initiating online chat features may need action by the customer; in other cases, the chat box may pop up automatically as a proactive way to engage with a customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many businesses now use live chat support as part of their SaaS (software as a service) infrastructure, as they recognise business chat as one of their <\/span><strong><a href=\"https:\/\/www.ringcentral.com\/au\/en\/blog\/building-a-customer-obsessed-service-strategy\/\">must-have customer messaging software elements<\/a>.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">By offering an instant way of asking questions or following up on information on the website, you are meeting your customers\u2019 demands and helping them to a better customer journey. But your live business chat support service must be constantly staffed. That means being aware of demands on the service and avoiding long waiting times if possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is also important that your contact centre staff have the knowledge base needed to answer almost any query or at least a quick way of accessing such knowledge.<\/span><\/p>\n<h2><strong>How does live chat work?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The first thing to know is that your business live chat service is an integral part of your website or contact centre solution. There is no need for your customers to download and install any software or mobile apps onto their own devices, as they would with something like Telegram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a website has a live chat app included in its customer messaging software, it will usually appear as a small widget in the bottom right-hand corner of the page. If a site\u2019s live business chat is proactive, you may hear a sound to advise you that a customer support rep is available. With or without sound, you click on the widget to open the chat box, then type your question.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visitors to the live chat (the consumers) can use the chat much like any of their favourite chat apps. They can type text; they can attach files (for example, they may be querying something on an invoice), and they can send other files (for example, a video file or photograph to illustrate a fault with a product). They can, if they wish, also use emojis and the like.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, the operator has a lot more abilities and powers on their side of the business chat.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They can access a variety of analytics dashboards and\/or tools.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They can track customers to see what they are looking at and how long they spend on the site sections.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They can create a list of pre-prepared answers to speed up response times.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They see what customers type as they type it.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They can have a live chat integrated with mobile apps or platforms\u2014for either Android or iOS\u2014where it helps.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They have \u2018moderator\u2019 powers and can ban a customer if abusive.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They can<\/span><strong><a href=\"https:\/\/www.ringcentral.com\/au\/en\/engage\/channels\/reviews.html\"> ask for feedback <\/a><\/strong><span style=\"font-weight: 400;\">during the chat\/<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If a customer has used the service before or is registered with the site, they can look at previous chat histories. If needed, the business chat can be conducted from a mobile live chat app.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The customer can also have a live chat integrated with mobile apps or platforms\u2014for either Android or iOS\u2014such as WhatsApp business live chat, Facebook live chat business support, or google business live chat.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Do not just see your business live chat software as a <\/span><strong><a href=\"https:\/\/www.ringcentral.com\/au\/en\/blog\/solving-the-employee-and-customer-engagement-equation\/\">communications tool.<\/a><\/strong><span style=\"font-weight: 400;\"> It is also a way of building a database of contacts for future marketing campaigns. But its primary function is to give your customers an instantaneous communication method, which enhances their experience and helps you identify any issues with your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ecommerce businesses are always looking for ways to boost customer satisfaction, and live chat can be a major contributor.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32638 size-full\" src=\"\/au\/en\/blog\/wp-content\/uploads\/2022\/06\/Digital-Channels-Preferences.jpg\" alt=\"What are the digital channels preferences\" width=\"840\" height=\"501\" \/><\/p>\n<h2><strong>How to use the business live chat<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The core function of your live chat is as a customer service or technical support communications tool. Customers want\u2014and love\u2014an almost instantaneous response time. And they definitely like the idea of a personalised approach. Using a live chat app helps to build relationships, and this, in turn, can lead to both <\/span><strong><a href=\"https:\/\/www.ringcentral.com\/au\/en\/blog\/customer-satisfaction-csat-score\/\">conversions and customer retention.<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">One major decision to make when integrating a live business chat service as part of your customer messaging software is being reactive or proactive.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reactive: waiting for the customer to start a chat or ask a question. Akin to a customer having to approach a staff member in a physical store to ask for assistance.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proactive: initiating the chat from your end or making the customer aware you are there and willing to help. Similar to a sales assistant approaching you in a shop.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The problem with being only reactive is that if you use this approach, you may lose sales. Not every customer with a question or problem will initiate a chat. If they can\u2019t find an answer themselves, they may leave the site and seek their products elsewhere. Thus, you have lost a customer, possibly a repeat customer, and they may now have a negative view of your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many people find a proactive approach in a physical shop annoying. Sometimes you want to browse for a while first. But in a digital setting, proactive does not have to mean intrusive. By simply letting the customer know you are there to help if needed, you may well reduce the number of customers who leave your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another potential advantage of being proactive is selective targeting. As you should have an overview of site activity, you will see if any customers are browsing high-value products or spending a lot of time on one particular page. In these cases, initiating the chat may lead to a lucrative sale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While we have mentioned how customers love the idea of instantaneous chat, the reality is that there will be times when your business&#8217;s live chat service is busy. This is unavoidable in many cases, especially with busy sites and certain sectors (such as banking). If a customer gets no response, then they will leave, so you have to look at ways to avoid this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to help with this issue is to have a degree of automation in your live chat. Install chatbots in your customer messaging software.<\/span><\/p>\n<h3><strong>What is a chat bot?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A chat bot is an automated agent which can offer simple greetings, alert you to a waiting customer, and advise the customer when the service is busy and at what position they are in the queue. This can also include an estimated waiting time. <\/span><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/chatbot-vs-live-chat-whats-the-difference-when-should-you-use-them\/\"><span style=\"font-weight: 400;\"><strong>Find out more about chatbots<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> in our guide.<\/span><\/p>\n<h2><strong>Benefits of live chat for your business website<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Your live chat app is not just a communications tool. It is also a way of building a database of contacts for future marketing campaigns. But its primary function is to give your customers an instantaneous communication method that enhances their experience and helps you identify any issues with your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using chat can have a major positive impact on your business, and not just from the perspective of improving your customers\u2019 journeys. If you harvest details of the people who use your business chat service, you build a database for generating leads, comprising people you already know are interested in your products or services. If you generate leads, you can capture leads, too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But from the customers\u2019 perspective, it\u2019s all about communication. You are offering them a simple conduit between buyer and marketplace. Somewhere they can pose questions or report problems without playing an interminable game of email ping pong. It makes their overall experience better and more satisfying and means you are more likely to retain them.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32641 size-large\" src=\"\/au\/en\/blog\/wp-content\/uploads\/2022\/06\/chatbot-or-live-chat-with-customer-help-assistant-on-business-website-ai-technology-aconversation-with-automated-messages-client-care-and-service-1024x658.jpg\" alt=\"Benefits of live chat \" width=\"1024\" height=\"658\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another positive aspect for customers \u2014 and you \u2014 is that with repeat visitors who regularly use the chat function of your customer messaging software, you can store all their details on your customer relationship management (CRM) system. Like that offered by RingCentral, the best messaging systems for business integrate with top CRM software such as Salesforce and Zendesk.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The data you can then access could include chat history and chat transcripts, what pages they visited, and what products or services they have purchased.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This not only helps you, but it also adds to that feeling of personalised service and can be a major factor in improved conversion rates and customer retention.<\/span><\/p>\n<div id=\"attachment_32642\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-32642\" class=\"wp-image-32642 size-large\" src=\"\/au\/en\/blog\/wp-content\/uploads\/2022\/06\/customer-satisfaction-ratings-1024x637.png\" alt=\"Customer Satisfaction Ratings\" width=\"1024\" height=\"637\" \/><\/p>\n<p id=\"caption-attachment-32642\" class=\"wp-caption-text\"><a href=\"https:\/\/www.superoffice.com\/blog\/live-chat-statistics\/\">Image Source<\/a><\/p>\n<\/div>\n<h2><strong>Live chat effectiveness<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Is live chat worth integrating into your website? Is it actually effective? The answer to both these questions is a resounding YES. You only need to browse some websites at random to see how many businesses have chosen to have this service. All now have a live chat app as part of their customer service from small local companies to multinational corporations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not only effective, but it can also save you money and generate revenue. Research has shown that opting for live chat support in place of traditional phone calls can save you between <\/span><strong><a href=\"https:\/\/www.callcentrehelper.com\/is-a-web-chat-cheaper-than-a-voice-call-33541.htm\">17% and 30%<\/a><\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> Whereas with phones, a chat agent can only handle one call at a time, with live chat, a well trained and experienced agent can handle several chat conversations simultaneously.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But for many businesses, it is the potential for increased revenue that can be the deciding factor. Business live chat has been shown to increase conversion rates by a factor of between three and five. And in some cases, your ROI can increase, with <\/span><strong><a href=\"https:\/\/www.comm100.com\/customers\/XylemAnalytics\/\">as much as 6000%<\/a><\/strong><span style=\"font-weight: 400;\"> recorded.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So the primary effects you hope to see from integrating a live chat app into your online portal are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased conversion rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better sales figures.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Targeted sales.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher ROI.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better relationship building with customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhanced customer journey.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase in levels of customer satisfaction.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32643 size-full\" src=\"\/au\/en\/blog\/wp-content\/uploads\/2022\/06\/the-ringcentral-webinar-meetings-chat.png\" alt=\"The RingCentral Webinar Meetings Chat\" width=\"738\" height=\"825\" \/><\/p>\n<h2><strong>How to implement live chat for your business<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">So you\u2019ve looked at your website and how you currently communicate with customers and have decided that you need a live chat app to improve things. So pick one and sign up, right? No, not quite yet. It is not a decision to rush into a long term perspective. Committing to a long term contract, and then discovering the software is not right for your business could be a costly decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is well worth trying out different options to find which one offers the features you need and best suits your requirements. Think of it as being the same as buying new shoes. You may try on several pairs till you find the ones you buy, or the first pair may turn out to be a perfect fit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you even sign up for a free trial or free package, spend some time listing your wants and needs and discussing your marketing or sales team\u2019s options. Then make a shortlist of the providers who offer the features and functionality you like. Lastly, decide on an order (of sorts) and see which offers free trials or free forever packages.\u00a0<\/span><\/p>\n<h2><strong>The best live chat software for business<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Once you decide that you need a live chat app, how do you decide which provider to go with? Who will offer the best contact centre solution that meets your requirements and needs? As with many digital solutions, there is no one size fits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may need different functions such as omnichannel integration, a ticketing system, and more. Different providers offer different types and levels of service. We look at ten of the best available. Here are some of our favourite industry Live Chat Service Providers.<\/span><\/p>\n<h2><strong>RingCentral live chat, instantly connecting you<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Knowing a customer\u2019s information helps your staff provide a better service and convert prospects more easily. <\/span><strong><a href=\"https:\/\/www.ringcentral.com\/au\/en\/engage\/channels\/live-chat.html\">Ringcentral Live Chat <\/a><\/strong><span style=\"font-weight: 400;\">lets your agents see how long a customer has been on a specific page, how often they have visited the site, and what pages they have visited regularly.<\/span><\/p>\n<h3><strong>Live chat services for business \u2013 unlimited custom options to suit your customers<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Customisation is a<\/span><strong><a href=\"https:\/\/www.ringcentral.com\/au\/en\/contact-centre\/overview.html\"> major advantage of RingCentral Live Chat<\/a><\/strong><span style=\"font-weight: 400;\"><strong>,<\/strong> and it\u2019s one that businesses will love. Not only can you customise the customer information fields, but you can also customise your widget to match your brand, as well as set up behavioural targeting to set when your widget invites the customer to the chat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another great feature of Ringcentral is that you can configure the programme to send out a survey at the close of every chat session. That way, you can monitor your customer satisfaction score (CSAT) and your net promoter score (NPS), allowing you to gauge how positive the customer experience has been. It\u2019s these features that make RingCentral Live Chat the best live chat software for business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other live chat support software for businesses that can be integrated into RingCentral include:<\/span><\/p>\n<h3><strong>Olark, ideal for sales and marketing teams<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Olark is a great choice if your business is sales and marketing orientated. It offers a range of flexible, per agent pricing options to suit the size of your team. You get the same core features regardless of how many team members you have, but can then customise your package from their \u2018a la carte\u2019 menu to get any added features you feel you need. Olark can be integrated as your live chat app in RingCentral and is one of the best live chat software for small businesses.<\/span><\/p>\n<h3><strong>LiveChat, reliability and performance<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">LiveChat is one of the most used and reliable business chat tools on the market. It is the first choice of many major global companies such as Ikea and PayPal so that you would be in good company. Its beauty lies in how it combines chat from various sources into one destination, allowing your staff to cover <\/span><strong><a href=\"https:\/\/www.ringcentral.com\/au\/en\/engage\/channels.html\">omnichannel platforms.<\/a><\/strong><span style=\"font-weight: 400;\"> It has almost 200 integrations, including Facebook Messenger and MailChimp. LiveChat can be integrated as your live chat app in RingCentral.<\/span><\/p>\n<h3><strong>ClickDesk, bringing something different to the table.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">ClickDesk is a little different from the other options on this list in that it does not focus purely on text chat but also prioritises voice and video options. It is not so much a live chat app as a product that allows communication on several levels. It also allows integration with several social media platforms and is free for up to 10 users, with various numbers above that. ClickDesk can be integrated as your live chat app in RingCentral.<\/span><\/p>\n<h3><strong>LiveAgent, is an all-round performer that may suit your needs.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">LiveAgent is a good all-around customer service programme with great chat functionality and provides helpdesk options that give a seamless one-stop customer journey. Their chat widget is also noted as the fastest on the market, and the flexible plans to offer to allow for quick and easy automation letting you customise your service. LiveAgent can be integrated as your live chat app in RingCentral.<\/span><\/p>\n<h3><strong>Hubspot, the best free option on the market<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">HubSpot Live Chat is perhaps the best free option available and may be ideal for smaller businesses who are not ready to spend money on a service until they are sure there are benefits. It allows you to chat with visitors to your site in real-time, and your widget can be customised to match your brand. It also allows easy storage of customer details and history.<\/span><\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/ringcentral-live-chat-1024x806.png\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Looking for more live chat options? Consider the following:<\/span><\/p>\n<h3><strong>Podium, offering SMS messaging as well as text chat.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Podium Webchat is a great choice if you want to chat with your website visitors and have the option to do text messaging. As with other programmes, it is easy to use, and the widget can be customised to your brand. But the unique quality of Podium is that customers enter their phone number to start a conversation, allowing you another contact option after a chat.<\/span><\/p>\n<h3><strong>Freshchat, is the chat option for enterprises.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Freshchat is a superb choice if you run an enterprise and want something more than a simple live chat app. It offers the usual integration tools to enhance experiences and allows you to scale your team by way of automation and further integration. It also comes with multi-tier data security, so it is perfect for data encryption, credit card payments, security, and any needed compliance.\u00a0<\/span><\/p>\n<h3><strong>ChatBot, an AI solution in the digital age.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you are worried that staffing levels place restrictions on what you can offer, ChatBot could be the solution. It is one of the best AI-based chat programmes that allow you to provide a virtual version of your FAQ section. The easy to use interface means you can create entire conversations for the most common scenarios that arise in your customer service interaction.\u00a0<\/span><\/p>\n<h3><strong>Chaport, the perfect option for startups.\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Startups can often be wary of opting for major packages that will impact their balance sheets. The chart is a great choice for those smaller companies that want versatility and scalability. And if you are watching the pennies, you can take their free plan until ready to upgrade. It offers customisable widgets, basic analytics, a 30-day chat history, and support across several platforms.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32644 size-full\" src=\"\/au\/en\/blog\/wp-content\/uploads\/2022\/06\/the-ringcentral-live-chat.png\" alt=\"The RingCentral Live Chat\" width=\"1024\" height=\"806\" \/><\/p>\n<h2><strong>The takeaway: live chat, a messaging system for business<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you provide any form of the online offering and customer service matters to you, then live chat support is something you must integrate into your contact centre solutions. The evidence is undeniable that it improves the <\/span><strong><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/definitive-guide-customer-experience\/\">customer experience<\/a><\/strong><span style=\"font-weight: 400;\"> and brings benefits to your company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A happy customer is a customer who will use your service again and again. Providing efficient business live chat customer service allows the customer to contact you in real-time. It also lets you, as a business, increase conversion rates, see impressive ROI, and expand your customer base as word of your impressive customer experience spreads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Integrating a live chat app into your customer messaging software is an easy decision, but choosing which provider to opt for may be slightly more difficult. Take time, research each provider in detail, and read customer reviews where available. Making the right choice will make a real difference to your business\u2019s profitability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about how contact centre solutions can create a better experience for customers and agents using <\/span><strong><a href=\"https:\/\/www.ringcentral.com\/au\/en\/engage\/channels\/live-chat.html\">RingCentral Live Chat<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re considering live chat support for your contact centre, read on. Our definitive guide tells you everything you need to know about using live chat as a support channel for your business. Implementing customer messaging software: Live chat technology The business landscape, and particularly e-commerce businesses have experienced rapid transformation in recent years. One &#8230;<\/p>\n","protected":false},"author":69,"featured_media":32637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-32636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Live Chat? - the benefits, how it works &amp; implementation for Business | RingCentral AU Blog<\/title>\n<meta name=\"description\" content=\"If you\u2019re considering live chat support for your contact centre, read on. Our definitive guide tells you everything you need to know about using live chat as a support channel for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/au\/en\/blog\/what-is-live-chat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Live Chat? - the benefits, how it works &amp; implementation for Business | RingCentral AU Blog\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re considering live chat support for your contact centre, read on. Our definitive guide tells you everything you need to know about using live chat as a support channel for your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/au\/en\/blog\/what-is-live-chat\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Australian Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-22T00:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-28T16:57:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/au\/en\/blog\/wp-content\/uploads\/2022\/06\/GettyImages-1303580726-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steven Jurisic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steven Jurisic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Live Chat? - the benefits, how it works & implementation for Business | RingCentral AU Blog","description":"If you\u2019re considering live chat support for your contact centre, read on. Our definitive guide tells you everything you need to know about using live chat as a support channel for your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/au\/en\/blog\/what-is-live-chat\/","og_locale":"en_US","og_type":"article","og_title":"What is Live Chat? - the benefits, how it works & implementation for Business | RingCentral AU Blog","og_description":"If you\u2019re considering live chat support for your contact centre, read on. Our definitive guide tells you everything you need to know about using live chat as a support channel for your business.","og_url":"https:\/\/www.ringcentral.com\/au\/en\/blog\/what-is-live-chat\/","og_site_name":"RingCentral Australian Blog","article_published_time":"2022-06-22T00:00:20+00:00","article_modified_time":"2022-06-28T16:57:11+00:00","og_image":[{"width":2560,"height":1709,"url":"https:\/\/www.ringcentral.com\/au\/en\/blog\/wp-content\/uploads\/2022\/06\/GettyImages-1303580726-scaled.jpg","type":"image\/jpeg"}],"author":"Steven Jurisic","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Steven Jurisic","Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/what-is-live-chat\/#article","isPartOf":{"@id":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/what-is-live-chat\/"},"author":{"name":"Steven Jurisic","@id":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/#\/schema\/person\/c9201b987ffb0b4cd691a9c3525c42e3"},"headline":"What is Live Chat? The Definitive Guide for Businesses","datePublished":"2022-06-22T00:00:20+00:00","dateModified":"2022-06-28T16:57:11+00:00","mainEntityOfPage":{"@id":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/what-is-live-chat\/"},"wordCount":3356,"image":{"@id":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/what-is-live-chat\/#primaryimage"},"thumbnailUrl":"\/au\/en\/blog\/wp-content\/uploads\/2022\/06\/GettyImages-1303580726-scaled.jpg","articleSection":["Customer Experience"],"inLanguage":"en-AU"},{"@type":"WebPage","@id":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/what-is-live-chat\/","url":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/what-is-live-chat\/","name":"What is Live Chat? - the benefits, how it works & implementation for Business | RingCentral AU Blog","isPartOf":{"@id":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/what-is-live-chat\/#primaryimage"},"image":{"@id":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/what-is-live-chat\/#primaryimage"},"thumbnailUrl":"\/au\/en\/blog\/wp-content\/uploads\/2022\/06\/GettyImages-1303580726-scaled.jpg","datePublished":"2022-06-22T00:00:20+00:00","dateModified":"2022-06-28T16:57:11+00:00","author":{"@id":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/#\/schema\/person\/c9201b987ffb0b4cd691a9c3525c42e3"},"description":"If you\u2019re considering live chat support for your contact centre, read on. Our definitive guide tells you everything you need to know about using live chat as a support channel for your business.","breadcrumb":{"@id":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/what-is-live-chat\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/what-is-live-chat\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/what-is-live-chat\/#primaryimage","url":"\/au\/en\/blog\/wp-content\/uploads\/2022\/06\/GettyImages-1303580726-scaled.jpg","contentUrl":"\/au\/en\/blog\/wp-content\/uploads\/2022\/06\/GettyImages-1303580726-scaled.jpg","width":2560,"height":1709,"caption":"What is Live Chat?"},{"@type":"BreadcrumbList","@id":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/what-is-live-chat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"What is Live Chat? The Definitive Guide for Businesses"}]},{"@type":"WebSite","@id":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/#website","url":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/","name":"RingCentral Australian Blog","description":"RingCentral Australia News and Tips","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Person","@id":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/#\/schema\/person\/c9201b987ffb0b4cd691a9c3525c42e3","name":"Steven Jurisic","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/secure.gravatar.com\/avatar\/6d26d98d62bd14bad370a73424c53297809113442d1a7f147e9c079aae9c3b54?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6d26d98d62bd14bad370a73424c53297809113442d1a7f147e9c079aae9c3b54?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6d26d98d62bd14bad370a73424c53297809113442d1a7f147e9c079aae9c3b54?s=96&d=mm&r=g","caption":"Steven Jurisic"},"url":"\/au\/en\/blog\/author\/steven-jurisic\/"}]}},"rc_img_url":"\/au\/en\/blog\/wp-content\/uploads\/2022\/06\/GettyImages-1303580726-scaled.jpg","rcblog_by_author":"<a href=\"\/au\/en\/blog\/author\/steven-jurisic\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/6d26d98d62bd14bad370a73424c53297809113442d1a7f147e9c079aae9c3b54?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">Steven Jurisic<\/span><\/a>","rc_author_full_name":"Steven Jurisic","rc_author_avatar":"\/au\/en\/blog\/wp-content\/uploads\/2022\/06\/Steven-Jurisic.jpg","rc_author_link":"\/au\/en\/blog\/author\/steven-jurisic\/amp","rc_post_categories":"<a href=\"\/au\/en\/blog\/category\/customer-experience\/amp\">Customer Experience<\/a>","amp_link":"\/au\/en\/blog\/what-is-live-chat\/amp","excerpt_title":"What is Live Chat? The Definitive Guide for Businesses","_links":{"self":[{"href":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/wp-json\/wp\/v2\/posts\/32636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/wp-json\/wp\/v2\/comments?post=32636"}],"version-history":[{"count":0,"href":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/wp-json\/wp\/v2\/posts\/32636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/wp-json\/wp\/v2\/media\/32637"}],"wp:attachment":[{"href":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/wp-json\/wp\/v2\/media?parent=32636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/wp-json\/wp\/v2\/categories?post=32636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/wp-json\/wp\/v2\/tags?post=32636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}