{"id":32382,"date":"2022-03-14T08:31:35","date_gmt":"2022-03-13T22:31:35","guid":{"rendered":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/?p=32382"},"modified":"2023-03-24T03:59:55","modified_gmt":"2023-03-23T17:59:55","slug":"choosing-your-small-business-phone-system","status":"publish","type":"post","link":"\/au\/en\/blog\/choosing-your-small-business-phone-system\/","title":{"rendered":"A Guide to Choosing Your Small Business Phone System"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Choosing, or upgrading to, a new phone system isn\u2019t a decision you can take lightly. Your communication with your clients and partners will make a big difference to your efficiency.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Small business owners need to think about Internal communication too. If your lines of communication aren\u2019t clear, it has a knock-on effect. Orders being delayed, customer requirements not being met and more.\u00a0<\/span><\/p>\n<h2><strong>Types of phone systems for small businesses<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The first thing you need to know is the different types of phone services. Traditional systems are becoming less popular as online services grow.<\/span><\/p>\n<h3 style=\"padding-left: 40px;\"><strong>1. Virtual phone systems<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Virtual phone systems allow you to route your main business number to other lines like employees\u2019 mobile devices. This is useful for small remote teams.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re the kind of hands-on boss who\u2019s often out of office, small business phone systems can allow you to take calls from your mobile as though you were still at your desk.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These systems are frequently installed as a mobile app. They\u2019ll usually offer additional services like voicemail, virtual receptionists and call screening. They also provide a different ringtone to your mobile phone so you know when it&#8217;s the office and when it&#8217;s a personal call.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to be aware that this isn\u2019t a fully online phone system. These services will still use your provider\u2019s network for call connections.\u00a0<\/span><\/p>\n<h3 style=\"padding-left: 40px;\"><strong>2. Landlines (PSTN &amp; PBX)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.ringcentral.com\/au\/en\/blog\/public-switched-telephone-networks-pstn\/\">PSTNs<\/a> <\/strong>are your standard landline. They\u2019re not suitable for business use as you would need a separate line for each employee, making them cumbersome and expensive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PBX systems are the traditional business solution. This relies on on-site hardware to create multiple phone extensions, call forwarding to your telephone system.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This method was popular in the past and many businesses still default to the traditional phone line. However, fewer providers are offering these services and the technology is becoming obsolete due to <\/span><a href=\"https:\/\/financesonline.com\/business-phone-systems-statistics-analysis-of-trends-data-and-market-share\/\"><span style=\"font-weight: 400;\">the rise of cloud services<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32385 size-large\" src=\"\/au\/en\/blog\/wp-content\/uploads\/2022\/03\/Desk-Phone-1024x683.jpg\" alt=\"Desk Phone for Business Phone System\" width=\"1024\" height=\"683\" \/><\/p>\n<h3 style=\"padding-left: 40px;\"><strong>3. VoIP<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.ringcentral.com\/au\/en\/office\/features\/voip\/overview.html\">Voice over Internet Protocol<\/a> <\/strong>services are a modern solution to business communications. VoIP uses your existing internet connection to receive and route calls. There are advantages of this kind of office phone system for a small business. You only need the internet connection and computing equipment you already use.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could buy<strong><a href=\"https:\/\/www.ringcentral.com\/au\/en\/office\/voip-phone.html\"> VoIP phone system enabled handsets<\/a><\/strong> but you can also use a PC, laptop or smartphone with a headset. The equipment cost saving for a small business is significant. Add to this that, compared to a fully-featured PBX system, a VoIP system will have a lower service charge. You can also connect remote workers to a system like this with ease.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The caveat is that you\u2019ll need a stable internet connection to give consistent service. Let\u2019s be honest though, for a modern SME, a stable broadband connection should be your first priority.<\/span><\/p>\n<h3 style=\"padding-left: 40px;\"><strong>4. Cloud and on-premises systems<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">VoIP systems come in two main types, on-premise or <\/span><a href=\"https:\/\/www.ringcentral.com\/au\/en\/office\/features\/voip\/overview.html\"><span style=\"font-weight: 400;\">cloud-based<\/span><\/a><span style=\"font-weight: 400;\"> (managed) services. On-site services, also referred to as IP PBX, require large initial outlays. This makes them unsuitable for many SMEs. The advantage is that you own and control your system.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cloud services give you access to unified communications across your business. They\u2019re generally more accessible for small businesses as these are third-party managed services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pricing is a factor when choosing a new phone system. Cloud services can provide all the functionality of a premium PBX service in a more cost-effective way. Choose your provider carefully, as any downtime for them will mean downtime for you.\u00a0<\/span><\/p>\n<div id=\"attachment_32386\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-32386\" class=\"wp-image-32386 size-large\" src=\"\/au\/en\/blog\/wp-content\/uploads\/2022\/03\/The-business-phone-system-statistic-1024x1024.jpg\" alt=\"The business phone system statistic\" width=\"1024\" height=\"1024\" \/><\/p>\n<p id=\"caption-attachment-32386\" class=\"wp-caption-text\"><a href=\"https:\/\/financesonline.com\/business-phone-systems-statistics-analysis-of-trends-data-and-market-share\/\">Image Source<\/a><\/p>\n<\/div>\n<h2><strong>Understanding the cost of setting up a business phone system<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">All different phone system options come with their own associated costs. The most expensive option is to build your own PBX or IP PBX service. This is due to a large initial investment required for equipment and skilled technicians.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Managed options, both for landline and VoIP services, are much cheaper in the short term. Ongoing service contracts, however, can cost your business more in the long term.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also need to consider what equipment you\u2019ll need. Are you buying a suite of VoIP-enabled desk phones? Are you planning on using PCs as softphones? Additional hosted phone services, like call waiting, also carry additional charges.<\/span><\/p>\n<h2><strong>What to look for in a business phone system<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Your phone system must suit your business needs. There are several factors you should look at before making a decision.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><strong>Quality<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">There are two separate things to consider here. Call quality and reliability. VoIP systems will give higher call audio quality, especially when routing to mobiles. However, this depends on the reliability of your provider and your broadband connection.\u00a0\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">For reliability, on-site systems offer the most control. Your IT or telecommunications team will be in charge of maintaining the service. This means the responsibility to plan and control downtime for maintenance falls on you.<\/span><\/p>\n<ul>\n<li>\n<h3><strong>Price<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Make sure you balance the initial outlay against long-term costs to make the best decision for your business. Also, consider feature support and technical support as part of your cost analysis.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><strong>Security<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Security needs to be a priority in your decision making. Conversations with customers and clients will often involve the disclosure of personal information. With your telephony system connected via IP PBX or VoIP, call recordings are easily logged.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Both managed and on-site services are capable of offering the same level of security. The main difference is whether you or a third party will be responsible for securing the system.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><strong>Mobility<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Consider whether you need a remote communications solution. If you\u2019re totally office based, then it\u2019s not a priority. If you\u2019re a highly mobile or remote business, then it is.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">For example, maybe you have account managers who are always on the move. Having these employees\u2019 mobiles connected to your central phone system makes them reachable for clients and colleagues.<\/span><\/p>\n<ul>\n<li>\n<h3><strong>Vendor support<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">The level of support you need will affect your choice. You\u2019ll want access to 24\/7 support if you\u2019re a 24-hour business. If you only operate within office hours, then you don\u2019t need that comprehensive support package.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><strong>Features<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">If you\u2019re going for a third-party managed option, the features will vary between providers and service levels. Make a list of any features your business considers essential and any that are desirable. Then compare service charges based on these requirements.\u00a0<\/span><\/p>\n<div id=\"attachment_32387\" style=\"width: 982px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-32387\" class=\"wp-image-32387 size-full\" src=\"\/au\/en\/blog\/wp-content\/uploads\/2022\/03\/Source-of-Phone-Calls-for-Business.jpg\" alt=\"Source of Phone Calls for Business\" width=\"972\" height=\"767\" \/><\/p>\n<p id=\"caption-attachment-32387\" class=\"wp-caption-text\"><a href=\"https:\/\/financesonline.com\/business-phone-systems-statistics-analysis-of-trends-data-and-market-share\/\">Image Source<\/a><\/p>\n<\/div>\n<h2><strong>Must-have small phone system features<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There are certain features you should be looking for as standard &#8211; it\u2019s up to you how much of the following list will apply to your business.\u00a0<\/span><\/p>\n<h3 style=\"padding-left: 40px;\"><strong>Voicemail to email<\/strong><\/h3>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">This useful feature of VoIP services can record voicemail messages and send them to an email inbox. If you integrate this with your CRM system, then voicemail emails can be tied to client accounts. This makes it easier for your call centre staff to keep on top of customer accounts.<\/span><\/p>\n<h3 style=\"padding-left: 40px;\"><strong>Auto-attendant<\/strong><\/h3>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Auto attendants are also known as virtual receptionists and are usually recorded message lines. They will greet customers and ask them to select from a list of departments before directing the call. This can smooth out your workflow, especially for larger businesses.<\/span><\/p>\n<h3 style=\"padding-left: 40px;\"><strong>Call forwarding<\/strong><\/h3>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">This is the most basic feature you will be looking for. The ability to <strong><a href=\"https:\/\/www.ringcentral.com\/au\/en\/office\/features\/call-forwarding\/overview.html\">forward calls<\/a><\/strong> from a central phone number to the relevant staff member or department. This can also be useful for redirecting old numbers.\u00a0<\/span><\/p>\n<h3 style=\"padding-left: 40px;\"><strong>Call parking<\/strong><\/h3>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">You can think of call parking as an advanced hold service. Calls are assigned numbered \u2018parking bays\u2019 and any employee with access can continue the call. This is useful for <\/span><a href=\"https:\/\/www.ringcentral.com\/au\/en\/blog\/how-to-make-remote-working-seamless\/\"><span style=\"font-weight: 400;\">remote work<\/span><\/a><span style=\"font-weight: 400;\"> or if several staff members need to work on an issue.\u00a0<\/span><\/p>\n<h3 style=\"padding-left: 40px;\"><strong>Call queues<\/strong><\/h3>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Call queues are an essential feature for call centre businesses. These automated systems place customer calls into a queue. An automated message lets the customer know their number in the queue, with estimated wait times included.\u00a0<\/span><\/p>\n<h3 style=\"padding-left: 40px;\"><strong>Call transfer<\/strong><\/h3>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Another essential feature for a multi-department business. This is uniform to most analogue and digital phone services. Hunt groups can be used to route calls to multiple numbers<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">The main difference between services here is that VoIP will often make this a no-cost feature. Whereas a landline will incur standard-rate charges.\u00a0<\/span><\/p>\n<h3 style=\"padding-left: 40px;\"><strong>Music on hold<\/strong><\/h3>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Automated greetings and hold music can go a long way in making a client\u2019s call more enjoyable. Most managed services will offer this as an option. If you\u2019re running your own service, bear in mind that there will be licensing to consider unless you use copyright-free music.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32388 size-large\" src=\"\/au\/en\/blog\/wp-content\/uploads\/2022\/03\/Music-on-hold-for-Phone-System-1024x674.jpg\" alt=\"Music on hold - Phone System Features \" width=\"1024\" height=\"674\" \/><\/p>\n<h3 style=\"padding-left: 40px;\"><strong>Conference calls<\/strong><\/h3>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Conference calling will be an important feature if you have a highly collaborative <\/span><strong><a href=\"https:\/\/www.ringcentral.com\/au\/en\/blog\/conference-room\/\">remote team<\/a><\/strong><span style=\"font-weight: 400;\">. It\u2019s also necessary for businesses where department heads may be split across different locations.\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">VoIP will usually allow for the easiest access to conference calls. This is because it allows anyone, no matter how remote, to join the call with their internet connection.\u00a0<\/span><\/p>\n<h3 style=\"padding-left: 40px;\"><strong>Call recording<\/strong><\/h3>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Call recording and monitoring are important for all sorts of reasons. Training, KPI tracking, dispute resolution and more. Having a VoIP service linked to a CRM system will allow you to log and record calls and access them from a single central location.\u00a0<\/span><\/p>\n<h3 style=\"padding-left: 40px;\"><strong>Call logs<\/strong><\/h3>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">You might also want an easy way of tracking basic data about incoming calls: caller ID, duration, time to answer etc. A VoIP system can record this data automatically in real-time.\u00a0<\/span><\/p>\n<h3 style=\"padding-left: 40px;\"><strong>Unified communications<\/strong><\/h3>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">If you\u2019re dealing with telephone networks on a regular basis, you\u2019ve probably heard the terms SIP and SIP trunking recently. Session Internet Protocol (SIP) is a VoIP service that allows the sharing of multimedia content through your phone system.\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">You might also hear SIP trunks referred to as \u2018unified communication platforms\u2019. These are fairly advanced services that include video conferencing, voice mail, email and instant messaging. But, if you also want to share things like streaming media or virtual whiteboards on conference calls, you\u2019re going to need one.\u00a0<\/span><\/p>\n<h2><strong>Find the best deal for your business<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Finding the best deal for your business will mean knowing your requirements. A local Australian retailer might only need to concentrate on their domestic phone capabilities. If they want to expand outside of Australia though, <\/span><a href=\"https:\/\/www.ringcentral.com\/au\/en\/blog\/understanding-international-phone-numbers\/\"><span style=\"font-weight: 400;\">international communication<\/span><\/a><span style=\"font-weight: 400;\"> suddenly becomes a priority.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t know your NEC from your NBN, then it\u2019s probably a good idea to go with a managed service option. Let the telephony experts handle the <\/span><a href=\"https:\/\/www.ringcentral.com\/au\/en\/blog\/cloud-phone-system-buyers-guide\/\"><span style=\"font-weight: 400;\">phone system<\/span><\/a><span style=\"font-weight: 400;\">. Options from large and trusted providers like Microsoft are readily available.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choosing, or upgrading to, a new phone system isn\u2019t a decision you can take lightly. Your communication with your clients and partners will make a big difference to your efficiency.\u00a0 Small business owners need to think about Internal communication too. If your lines of communication aren\u2019t clear, it has a knock-on effect. Orders being delayed, &#8230;<\/p>\n","protected":false},"author":21,"featured_media":32384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[200],"tags":[],"class_list":["post-32382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ringcentral-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Guide to Choosing Your Small Business Phone System | RingCentral Australia Blog<\/title>\n<meta name=\"description\" content=\"Business phone system shopping can be tricky as there are several things to consider. 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