{"id":32324,"date":"2022-02-22T10:00:32","date_gmt":"2022-02-22T00:00:32","guid":{"rendered":"https:\/\/rcblogau.wpengine.com\/au\/en\/blog\/?p=32324"},"modified":"2025-08-03T23:56:41","modified_gmt":"2025-08-03T13:56:41","slug":"web-conferencing","status":"publish","type":"post","link":"\/au\/en\/blog\/web-conferencing\/","title":{"rendered":"What Is Web Conferencing? Insights, Benefits, & Features"},"content":{"rendered":"

The need to communicate efficiently has never been greater. Many organisations, particularly in the ecommerce sector, operate on a global scale. That means that everyone from manufacturers and suppliers to shippers and customers could be located anywhere in the world. It also means that old fashioned methods such as phone calls nowadays often fall short.<\/span><\/p>\n

Thankfully, technology has kept pace with expanding markets and growing businesses. With face-to-face meetings often impossible, technology has stepped up with solutions such as web conferencing. These solutions allow for efficient, real-time communications no matter where the participants are located.\u00a0<\/span><\/p>\n

Just what is web conferencing? How does it differ from video conferencing and what are its main features? Knowing why you should use web conferencing and what its main features are can help you decide whether it\u2019s right for you and what platform you should choose to host it.<\/span><\/p>\n

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What Is Web Conferencing?<\/strong><\/h2>\n

Web conferencing is a way of holding a range of online meetings, including webinars, via the internet. In most cases, web conferencing utilises TCP\/IP connections and participants can connect to any conference from a range of devices, such as tablets, smartphones, or desktops and laptops.\u00a0<\/span><\/p>\n

The most basic need for web conferencing is, of course, an internet connection, but you will also usually need a microphone, a webcam, and a web browser to access the platform or app you are using.\u00a0<\/span><\/p>\n

Web conferencing is an efficient solution when you need to hold a web meeting or if you want to hold a webcast or host any sort of online event. Depending on the platform you choose, your provider will usually offer a range of interactive tools, including things such as instant messaging, a whiteboard, and screen sharing.\u00a0<\/span><\/p>\n

Difference Between Web Conferencing and Video Conferencing<\/strong><\/h2>\n
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These are two terms that are often confused and used interchangeably. While broadly similar, there are some distinct differences between the two.\u00a0<\/span><\/p>\n

Web Conferencing Solution<\/strong><\/h3>\n

Web conferencing software is often included as part of any unified communications system you use. Web conferencing is not usually participatory. That is to say, people attend and can share information during a web conference but will not actually collaborate in the traditional sense. Most businesses will use web conferencing to present events such as:<\/span><\/p>\n