{"id":31976,"date":"2021-12-07T08:00:00","date_gmt":"2021-12-06T22:00:00","guid":{"rendered":"\/au\/en\/blog\/cloud-pbx\/"},"modified":"2021-12-07T15:04:35","modified_gmt":"2021-12-07T05:04:35","slug":"cloud-pbx","status":"publish","type":"post","link":"\/au\/en\/blog\/cloud-pbx\/","title":{"rendered":"Cloud PBX &#8211; Manage Your Business Phone System With Efficiency"},"content":{"rendered":"<h2><strong>Introduction<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In recent years, we\u2019ve seen the rapid modernisation of digital communication systems and an increased demand for flexibility in the workplace. As employees embrace the benefits of remote working, businesses are turning to the cloud for agile solutions that maximise productivity and efficiency.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most fundamental places to start is, of course, your business\u2019s phone system.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cloud-based telephone systems are hardly a new concept &#8211; traditional systems have been declining in popularity since <\/span><a href=\"https:\/\/www.statista.com\/statistics\/289158\/telephone-presence-in-households-in-the-uk\/\"><span style=\"font-weight: 400;\">1998<\/span><\/a><span style=\"font-weight: 400;\">. However, many small businesses still haven\u2019t made the switch from traditional to cloud PBX systems, even though the need to upgrade outdated infrastructure was identified as the main factor leading to IT budget increases in 2020.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.spiceworks.com\/marketing\/state-of-it-2020\/\"><img decoding=\"async\" class=\"aligncenter wp-image-31977 size-full\" src=\"\/au\/en\/blog\/wp-content\/uploads\/2021\/12\/Factors-that-increases-the-budget-in-IT-Industry.jpg\" alt=\"Factors that increases the budget in IT Industry\" width=\"1227\" height=\"741\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So, let\u2019s explore why a cloud-based telephone system is superior to an on-premise one and why making the switch is the right move for your business communications strategy and long-term goals.<\/span><\/p>\n<h2><strong>What is a Traditional PBX?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Traditional PBX (Private Branch Exchange) is a telephony system that handles internal and external business communications. Copper phone lines connect to an on-premise phone server, which then connects to the PBX box within a business site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike a residential landline, on-premise PBX accommodates multiple users and offers extra features like phone conferencing and faxing. It isn\u2019t, however, capable of any advanced calling or dialling features.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While traditional PBX has been the standard for communication for decades, businesses are quickly moving away from legacy phone systems. Traditional PBX is not only expensive and difficult to maintain but incredibly inflexible to digital communication innovations.<\/span><\/p>\n<h2><strong>What is a Cloud PBX?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Cloud PBX, also known as virtual PBX or <\/span><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/office\/features\/hosted-pbx.html\"><span style=\"font-weight: 400;\">hosted PBX<\/span><\/a><span style=\"font-weight: 400;\">, is a managed, IP-based PBX solution. It eliminates the need for bulky equipment and messy copper phone lines by employing cloud-based software and VoIP (Voice over Internet Protocol) tech to provide telephone connections via the internet.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-31978 size-full\" src=\"\/au\/en\/blog\/wp-content\/uploads\/2021\/12\/Cloud-PBX-Model-by-RingCentral.png\" alt=\"What is Cloud PBX \" width=\"654\" height=\"300\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Rather than host all the necessary hardware on your own premises, the server is located in the cloud and managed by a third-party provider, making it a reliable, enterprise-grade solution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">VoIP technology converts your voice into digital data packets with individual destination addresses. These data packets are sent to your cloud PBX provider over the internet, where the server establishes the quickest route to the desired destination. Once the packets are received, they\u2019re ordered and relayed to the receiver as recognisable speech &#8211; all in milliseconds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a good internet connection, it\u2019s virtually impossible for callers to distinguish a cloud phone system from an on-premise phone system.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cloud PBX solutions provide the same business-specific functionalities as on-premise PBX, regardless of whether you\u2019re using a dedicated VoIP handset or a softphone (a simple, device-agnostic software application that you can install to enable VoIP phone calls).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, hosted PBX systems step it up a notch by providing advanced features like software and mobile app integrations, unified communications features, the ability to modify your caller ID, and more.\u00a0<\/span><\/p>\n<h2><strong>Features of\u00a0 Cloud PBX<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">From video conferencing to advanced call handling, here are some of the most popular and valuable features provided by cloud PBX systems:<\/span><\/p>\n<h3><\/h3>\n<ul>\n<li><strong>Online Management<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cloud platforms make it easy for managers and employees to have control over their phone systems without needing extensive IT knowledge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, through RingCentral\u2019s Admin Portal, you can manage everything from your business call flow to your call recordings, enabling you to store, categorise, and analyse phone calls for training and compliance purposes effortlessly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Employees also have the benefit of managing their call forwarding routes and voicemail-to-email settings.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-31979 size-large\" src=\"\/au\/en\/blog\/wp-content\/uploads\/2021\/12\/What-are-the-features-of-Cloud-PBX-1024x743.jpg\" alt=\"What are the features of Cloud PBX\" width=\"1024\" height=\"743\" \/><\/p>\n<ul>\n<li><strong>Ring Groups<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ring groups are a call routing functionality that distributes incoming calls to employees based on their department, geographic location, specialism, etc. It\u2019s a way of organising workflows and ensuring that callers are immediately directed to the right team.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If, for example, you created a ring group for your sales team, every team member would be notified of any incoming calls to that department on their individual IP phones.<\/span><\/p>\n<ul>\n<li><strong>Voicemail to Email<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cloud platforms like RingCentral let you send your voicemails to an email address as a downloadable audio file attachment or transcription. It\u2019s handy for staying on top of your communications and keeping your voicemail account clear while being notified of missed calls.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even configure the feature to send specific types of email notifications to different or even multiple recipients.<\/span><\/p>\n<ul>\n<li><strong>Call Queue<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Along with typical business phone call features like call transfer, call barring, and call forwarding, some cloud PBX systems also provide call queues.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Call queues direct inbound callers into a virtual queue, placing them on hold until an agent is available to take their call. If you have an influx of calls, call queueing helps to organise, prioritise, and streamline communications using advanced call handling rules and call routing strategies like <\/span><strong><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/definitions\/interactive-voice-response-ivr\/\">IVR menus<\/a><\/strong><span style=\"font-weight: 400;\"> and scenario-based routing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Call queues are great for shortening hold\/wait times and streamlining customer service communications, both of which have a significant impact on the customer experience.\u00a0<\/span><\/p>\n<ul>\n<li><strong>Video Conferencing<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There\u2019s no need to purchase a separate video conferencing platform, as cloud PBX systems come readily equipped with video conferencing and collaboration tools. Specific functionalities and features vary among providers but most generally offer screen sharing, large call capacities, and multi-device compatibility.\u00a0<\/span><\/p>\n<ul>\n<li><strong>Instant Messaging<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Many cloud-based PBX providers also offer unlimited <\/span><strong><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/office\/features\/messaging\/overview.html\">instant messaging<\/a><\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> Employees can send and receive SMS and MMS messages via their chosen devices for easy internal and external communication purposes, leveraging features like bulk texting and automated text responses.<\/span><\/p>\n<ul>\n<li><strong>Auto Attendant<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">An auto attendant is essentially a virtual receptionist and the first point of contact for customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral\u2019s <\/span><strong><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/office\/features\/virtual-receptionist\/overview.html\">auto attendant feature<\/a><\/strong><span style=\"font-weight: 400;\"> allows you to answer calls with a customised company greeting before filtering and managing call flows to route the caller to the right agent, department, or extension.\u00a0<\/span><\/p>\n<ul>\n<li><strong>Extension Dialing<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This helps optimise internal communication processes. Instead of having to dial a whole phone number, employees can simply punch in a three-or-four digit extension number to connect to specific individuals or groups.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you might only consider extension dialling helpful to global corporations or hospitals, even small businesses can benefit from employees not having to memorise multiple different phone numbers.\u00a0<\/span><\/p>\n<ul>\n<li><strong>Conference Calling<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Whether you have 10 or 10,000 employees, the ability to hold high-quality online conference calls is quickly becoming essential in the age of the hybrid workplace. With conference bridging, employees can dial into a virtual meeting room from any device anywhere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another notable cloud PBX feature includes call analytics, which allows you to track real-time data and metrics like average wait times, call transfers, missed calls, and more. Not only can this help you manage and optimise internal workflows, but combined with cloud-based platforms\u2019 integration capabilities, you can automatically send this data to your CRM to improve your customer service experience.\u00a0<\/span><\/p>\n<h2><strong>What Are The Advantages of Cloud PBX?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">While on-site PBX systems are capable of performing tasks like call queuing and call forwarding, it takes dedicated IT personnel to implement and maintain these functionalities. In contrast, a cloud-based PBX comes readily equipped with these features with little to no maintenance on your end.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are plenty of other advantages too:\u00a0<\/span><\/p>\n<h3><strong>Can be Used For Remote Business Phone Calls<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Whether your employees are away from their desks, working from home, or on the road, cloud PBX systems ensure that everyone stays connected. Because the connection is made via the internet, all employees need is a device that connects to the internet and a <\/span><strong><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/ringcentral-answers\/virtual-phone-number\/\">virtual mobile number<\/a><\/strong><span style=\"font-weight: 400;\"> to make and receive unlimited calls from anywhere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral is compatible with mobile phones (both Android and iOS devices), as well as computers and dedicated VoIP handsets, giving remote employees the flexibility to use their preferred hardware.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of their devices, remote workers have access to the same advanced features as employees who work in the office &#8211; they can even attend high-quality video conferences from the other side of the world.<\/span><\/p>\n<h3><strong>Does Not Require Server Maintenance<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">An on-premise server can cause major disruptions and downtime if there\u2019s a technical fault, particularly if you don\u2019t have the expenses to hire an around-the-clock technician.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, with cloud PBX, any maintenance, upgrades, and repairs are fully handled by your VoIP provider. With RingCentral, you\u2019re guaranteed an uptime SLA of 99.999% and comprehensive redundancy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By building failsafes and ensuring that multiple servers exist as backups in different geographic locations, RingCentral\u2019s cloud services minimise the risk of downtime in the case of a power outage, natural disaster, or any other unforeseen circumstance. However, if you do run into any issues, 24\/7 online support is available.\u00a0<\/span><\/p>\n<h3><strong>Has Lower Costs<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019re probably aware that making and receiving VoIP calls is much cheaper than using a traditional landline, with cost savings on both local and international calls. However, it\u2019s not only phone calls that can save you money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike the considerable expense of building, maintaining, and upgrading on-premise PBX phone systems, the upfront and maintenance costs of cloud PBX systems are lowered thanks to the consolidation of communication systems.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rather than purchasing each part separately, you can adopt a unified communications solution like RingCentral and get everything you need for your business comms in one place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most providers also propose flexible pricing plans to suit a range of business needs and sizes, with some even offering <\/span><strong><a href=\"https:\/\/www.ringcentral.com\/au\/en\/office\/plansandpricing.html\">free VoIP trials<\/a><\/strong><span style=\"font-weight: 400;\"> so you can ensure their service is right for you.<\/span><\/p>\n<h3><strong>Easier Setting Up<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Some businesses choose to utilise SIP trunks to enable their existing legacy systems to connect to the internet. However, this method requires a dedicated IT department to manage the implementation (not to mention the hassle of regular maintenance).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cloud-based PBX providers pride themselves on the fact that even professionals with minimal IT knowledge can set up and maintain their systems.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With very limited hardware required, it\u2019s your provider\u2019s responsibility to handle most of the switchover. Tasks like number porting and configuration can also be completed with the help of your provider to get your system up and running quickly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From there, you can simply use the online portal to maintain your settings.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-31980 size-full\" src=\"\/au\/en\/blog\/wp-content\/uploads\/2021\/12\/Cloud-PBX-Platform.jpg\" alt=\"Cloud PBX Platform\" width=\"1600\" height=\"616\" \/><\/p>\n<h2><strong>What Are The Disadvantages of Cloud PBX?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Cloud telephony systems don\u2019t have many disadvantages, but there are a couple that you should be wary of before making the switch:<\/span><\/p>\n<h3><strong>High-Speed Internet is Needed<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Virtual phone systems rely entirely on the internet. If your internet provider\u2019s service is frequently unreliable or poor, your call quality will suffer. Dropped calls, high latency, and jitter are just some of the problems you might face with a poor internet connection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before diving into cloud PBX investment, test your internet speed and perform tests to <\/span><strong><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/ringcentral-answers\/high-quality-calls-with-ringcentral\/\">maximise your call quality<\/a>.<\/strong><\/p>\n<h3><strong>Must be Vigilant About Security<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As with anything that operates over an internet connection, cloud PBX systems are susceptible to security breaches. Traditional PBX, which transfers data via PSTN, is more resistant to hacking attempts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, you can significantly reduce the risk of cyberattacks by selecting a trustworthy cloud PBX service provider. RingCentral provides seven layers of security to protect your architecture, data, processes, and workforce and implements updates continuously to keep security solutions as robust as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Work with your provider to ensure the comprehensive implementation of measures like SIP trunk endpoint security, firewalls, toll fraud detection, and suspicious activity monitoring and notifications. It\u2019s also a good idea to utilise a virtual private network (VPN), voice data encryption, and, of course, frequent password updates.<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Making the decision to switch from a traditional phone system to cloud PBX is certainly something to consider if you\u2019re trying to reduce business costs and enrich your remote working capabilities. When weighing up the advantages and disadvantages of making the switch, it\u2019s important to frame your decision in the context of your long-term business goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral allows you to leverage multiple communication capabilities to optimise workflows and enhance the customer experience. With the added benefits of being easy to set up and maintain, it\u2019s clear to see why so many businesses are leaving legacy systems behind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re a business looking for enterprise-grade solutions to maximise scalability, flexibility, cost-effectiveness, and future-proofing, then a cloud PBX system is undoubtedly the right choice for you.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction In recent years, we\u2019ve seen the rapid modernisation of digital communication systems and an increased demand for flexibility in the workplace. As employees embrace the benefits of remote working, businesses are turning to the cloud for agile solutions that maximise productivity and efficiency.\u00a0 One of the most fundamental places to start is, of course, &#8230;<\/p>\n","protected":false},"author":21,"featured_media":31982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[],"class_list":["post-31976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cloud PBX - Manage Your Business Phone System With Efficiency | RingCentral AU Blog<\/title>\n<meta name=\"description\" content=\"Cloud PBX is a low-cost business phone system hosted by servers that allows you to provide a secure and reliable service. 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