Do you:
Live for auto-trigger email programs and subject line testing?
Need to know why customers churn and how to increase adoption?
Strive for nothing less than a superior user experience?
Have a can-do, roll-up your sleeves attitude?
RingCentral is looking for a creative, analytical and self-motivated Sr. Marketing Manager to own customer lifecycle marketing, including strategy definition, adoption, up-sell/cross-sell and retention programs.
From the first day that customers subscribe to the RingCentral service, we strive to create a uniquely customer-focused experience that drives loyalty and adoption across our services. Successful candidates will be able to develop and drive a consistent marketing message and experience across communications, and create and launch new customer programs that meet retention and revenue goals.
This position is ideal for a hands-on individual and a leader who can take projects from concept through implementation and has a proven track record of managing and delivering successful campaigns across the customer lifecycle. The ideal candidate will be creative, enthusiastic, intelligent, analytical, and eager to take on new responsibilities.
Overall Responsibilities:
Drive the strategy, development and implementation of customer marketing communication and programs
Build complete programs that cover the complete customer lifecycle: qualified prospect, customer, usage and adoption, and retention
Manage the up-sell strategy, including implementation of programs to drive up-sell and cross-sell of additional services
Create programs to monitor and reduce churn, including analysis and development of a churn model
Develop goals, establish objectives and forecast results
Develop innovative, compelling and differentiated market positioning and messages
Create, manage, and refine campaigns for maximum response; including development of new offers and methods for increasing usage and adoption
Adopt a test-and-learn approach to new programs, constantly driving for higher conversion and ROI
Deliver regular activity, and performance reports, manage the tracking infrastructure for each program and summarize results with recommendations
Desired Qualifications and Experience:
Bachelor's degree and 5-7 years of direct marketing and program management experience
Experience in market strategy and positioning, particularly to a large, diverse base of customers
Experience in developing innovative, compelling, and differentiated market positioning and messages
Experience with churn models and retention or win-back campaigns
Self-motivated individual capable of working in a face-paced, start-up environment
Strong analytical and strategic thinker with ability to draw conclusions and determine strategies based on data
Strong knowledge of offline and online marketing, testing and ROI analysis and developing complete integrated campaigns
Detail oriented, self-directed and results oriented; skilled at both planning and hands-on execution
Ability to quickly develop and execute programs while multi-tasking. Programs will overlap and as such, must be able to prioritize and thrive under pressure in a fast-paced environment.
High level of professionalism -- must thrive on teamwork and overcoming obstacles
Excellent written and verbal communication skills and presentation skills
Proven ability to measure and analyze the end-to-end success of a program
Experience with Omniture, Offermatica and email management systems a plus
Experience using FrontPage, Dreamweaver or HTML skills a plus
