SENIOR MANAGER OF ONLINE ACQUISITION

Location: San Mateo, CA

Headquartered in San Mateo, CA, RingCentral provides cloud computing based business phone systems designed for today's mobile and distributed business world. The RingCentral technology platform eliminates the need for expensive and technically complex on-premise legacy phone systems. By combining a hosted, multi-extension business phone system with advanced voice and fax functionality, RingCentral simplifies business communication for modern, flexible business environments.

JOB DESCRIPTION

The Senior Manager of Online Acquisition will focus on Search Engine Acquisitions as well as identifying, developing, testing and managing key emerging online channels. This individual should be able to create, analyze, maintain and defend data driven marketing plans. In addition, this individual will build and maintain vendor relationships, negotiate media buys, develop and execute a consistent stream of tests on creative, landing pages, vendors, and placements, and oversee insightful analysis to evaluate campaign performance. This is a position that requires very strong quantitative skills.

RESPONSIBILITIES:

• Drive new customer acquisition efforts in the following channels but not limited to: Search Engine Marketing, dynamic display, and remarketing.
• Manage, monitor, report, and test all acquisition efforts involving Search Engine Marketing
• Use multi-channel attribution for Search Engine Marketing analysis and bidding
• Analyze campaign and channel results to determine how to best allocate marketing dollars to drive revenue and profit
• Develop and own budget, reporting, forecasting and overall marketing plans for initiatives to customer acquisition, engagement, monetization and retention
• Maintain continued optimization and targeting of ad creative and landing pages
• Keep pace with emerging mobile trends to increase effectiveness of marketing and advertising programs.
• Deliver weekly reports on campaign and channel metrics
• Identify acquisition sources with high Lifetime Values (LTV)

REQUIRED SKILLS:

• Bachelor’s Degree
• Expertise at SEM keyword bidding optimization, keyword discovery, creative development, and landing page optimization
• Experience with Automated SEM bidding platforms a plus
• World Class analytical abilities
• At least 5 - 10 years professional experience
• Business to Business experience a plus but not necessary
• Experience working with online channel marketing a must
• Experience working with online display advertising a plus
• Subscription Models, SaaS and/or telecom experience a plus
• Must be comfortable with deep web analytics
• World Class skills with excel and powerpoint
• Ability to work creatively and thrive in a fast-paced, resource-constrained, entrepreneurial environment.

ABOUT RINGCENTRAL:

RingCentral is a leader in cloud computing based business phone systems, with tens of thousands of business customers and has earned top industry honors, including the PC Magazine Editor's Choice Award, the Small Business Computing Excellence in Technology Award, and the 2010 World Economic Forum Technology Pioneer Award. Headquartered in San Mateo, California, RingCentral is privately held with backing from Silicon Valley based venture capitalists including Sequoia Capital, Khosla Ventures, and DAG Ventures. For more information, please visit: www.ringcentral.com.