RingCentral Recognized for Most Disruptive Strategy with Strategic
Initiative “Mobile First”
SAN MATEO, Calif.--(BUSINESS WIRE)--
RingCentral,
Inc. (NYSE:RNG), a leading provider of cloud
business phone systems, earned the Strategy Innovation Award at the
San Francisco Chief Strategy Officer Summit recently for having the most
Disruptive Strategy. RingCentral was recognized for pioneering the
strategic initiative “Mobile First”.
“We’re happy to be recognized for predicting and taking advantage of the
changing mobile environment and implementing a radical “Mobile First”
strategy back in 2008. We were the only company in the business
communications market to start with a “Mobile First” approach and now we
are leading the way,” said Praful Shah, Senior Vice President of
Strategy at RingCentral.
The Strategy Innovation Awards recognizes companies for their success in
pioneering strategy initiatives that have had a positive impact within
the strategy community.
RingCentral was one of a handful of companies awarded for their
achievements along with Zipcar, Bishop-Lyons Entertainment, iPipeline,
and Hudson Bay Company.
"This award is particularly meaningful because we were recognized by
professionals who work in business strategy," said Shah. "The panel
recognized the core value of RingCentral—that businesses need a solution
for today’s mobile and distributed workforce that will eliminate the
limits of legacy phone systems and allow businesses to scale quickly,
integrate with other cloud solutions, remain cost-effective and run
their businesses more efficiently.”
As part of the judging process, RingCentral submitted a list of core
motivators that inspire the company strategy:
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RingCentral’s leadership knew the iPhone device would radically change
how business users behave, communicate, and collaborate.
-
RingCentral believed the smartphone would become the center of the
phone system—not just a device the system supported.
-
In 2008, RingCentral decided to adopt a “Mobile First” strategy for a
new generation of Business Cloud Phone Systems.
-
The “Mobile First” approach was radical and challenged, but
RingCentral continued in that strategic direction, focusing on meeting
the needs of the future mobile and distributed workforce.
-
RingCentral’s strategy was radical in early 2008, is competitively
still radical today, and the reason for the rapid pace of innovation
that RingCentral continues to deliver to its customers.
To learn more about the RingCentral Office solution that combines voice,
fax, text, conferencing and HD video meetings into a single, unified
platform in the cloud, visit www.ringcentral.com.
Follow RingCentral on Facebook at facebook.com/ringcentral and on
Twitter at twitter.com/ringcentral.
About RingCentral
RingCentral,
Inc. (NYSE: RNG) is a leading provider of cloud-based business
communications solutions. Easier to manage and more flexible than
on-premises communications systems, RingCentral’s cloud solution meets
the needs of modern distributed and mobile workforces, while eliminating
the expense and complications of on-premises traditional hardware-based
systems and software. RingCentral is headquartered in San Mateo, Calif.
RingCentral, the RingCentral logo and RingCentral Office are trademarks
of RingCentral, Inc.
RingCentral, Inc.
Evelin Goldstein, 650-516-4104
evelin.goldstein@ringcentral.com
or
SS|PR
Sarah
Hilmer, 317-340-5301
shilmer@sspr.com
Source: RingCentral, Inc.