Case Studies

Work is an activity, not a location

Independent business consultant Frank Sunder finds that RingCentral Online causes a paradigm shift in the way people do business.

Frank Sunder Solutions, a Division of MyBizOffice, Inc., helps small businesses improve how they do things, helping them to do more with less. “For knowledge workers, work is an activity, not a location,” he says. It is a fundamental concept in his consulting practice. Free yourself from old procedures and old ways of thinking. Look at new ways to be efficient and competitive. Frank is a RingCentral customer himself and he recommends RingCentral to his clients as a new and better way to do things.

“I signed on for RingCentral to manage my own business,” Frank says. “I need to go abroad and at the same time, I need that to be transparent: I don’t want to be giving out different numbers.” With RingCentral, customers “can always reach me transparently and directly.”

“I also use the call logs a lot,” he continues. “Even when people leave voice messages, the most important pieces of information, their phone number and their name, are never articulated well. So the Call Logs definitely help out. Looking at the online account, you can see exactly who called you. The other thing with the Call Logs. I bill by time like an attorney would. RingCentral’s logs are great to show that I was on for say 46 minutes and 52 seconds. That’s a great aid for corroboration on billing when invoices are rendered.”

The competitive advantage delivered by RingCentral’s rich menu of features was immediately evident to him and he began to recommend it to clients.

“One client was blown away that RingCentral, part of my proposal, allowed him to have a remote worker who supports the business offsite and yet looks totally transparent. And the cost was to his liking. It’s only increased his overall costs $30 a month and yet has given him a whole new functionality.”

This same client is a psychotherapist. “He transits between a house in upstate New York, New York City and his office. He used to have to call into his office voicemail in the city from upstate on the weekends to check to see whether he had messages. Now he goes online with the computer and if he has a voicemail message, he gets it in an email. So that saves him a lot of time and stress.”