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Minnesota State Primary Phone System Success Story
RingCentral spoke with Tim Morse, Secretary of the Minnesota Democratic Farmers Labor Party's 4th Congressional District based in St. Paul, Minnesota. To 
boost voter turn out for the primary elections on September 12th, Mr. Morse will use a precinct finder CD-ROM and RingCentral Mobile to get polling information out to more than a half million voters in the state.
You're going to use RingCentral Mobile to increase voter participation in the state of Minnesota. How?
TM: Forty million Americans move every year, 32 percent of women aged 20-24 move every year and for men, 28 percent. Nonvoting as a result of simply not knowing where the polling place is, is not an aberration. It's a statistical regularity. RingCentral will be used to route incoming phone calls to campaign offices, field offices and volunteers around the state who can help people who don't know where their polling places are because they moved or don't have Internet access.
Can you be more specific?
TM: Volunteers are issued passwords for the RingCentral service as well as instructions. They will tell us ahead of time when they'll be available, and calls will be routed to them in a round-robin fashion only during the dates and times they'll be available. They can be at their kitchen tables viewing the precinct finders on their home computers when they get the calls.
Sounds like a big operation.
TM: RingCentral is very powerful stuff. It's easy to customize and maintain, and it's inexpensive.
We are trying to reach approximately 1/2 million voters, and the number of party activists are in the tens of thousands. The number of folks staffing the phones will either be in the dozens or the hundreds. For the general election, we are hoping that party activists will promote their phone number on their placards so that it's broadcast on TV.
How are you using RingCentral now?
TM: Currently, we use RingCentral to provide information on party operations, media campaigns and support. We have extensions set up for Minnesota districts and committees. Callers can simply dial the extension to get to the information. It's extremely convenient for our constituents, volunteers, committee members and supporters, especially for those who don't have easy access to the Internet.
Why RingCentral?
TM: For an average campaign, it would cost campaign offices less to use RingCentral than to have 12 landlines installed.
I subscribed to RingCentral a couple of years ago and we've been using it ever since. I did a Google search and when I found you I went 'wow, and it's cheap.' It's a kick-ass service that's very inexpensive, and I've been promoting it on our Web site and through word of mouth.
