Event Registration Phone System Success Story
 RingCentral Online spoke with NaNoshka Johnson, founder and CEO of San Francisco-based EventRegistration.com, which provides end-to-end solutions for events. Dozens of extensions are in use behind their Company Greeting (Sales, Accounting, Information Packet, etc).
What is EventRegistration.com?
 NJ: We provide registration services, online and onsite, for conferences, trade shows and events across the country. We do a lot of associations, annual events and regional conferences--we do everything from small matchmaker events to large trade shows.
Why RingCentral?
NJ: RingCentral is great for us because while we have an office in downtown San Francisco, most of our folks work out of their home. In addition, we're on the road traveling a lot so it gives us the ability whether we're in our home office, our home-base office, or on the road to be able to connect when we need to.
You use a lot of extensions. Why?
 NJ: On the front end, we have about 20 extensions, and that's probably for about 11 folks who actually answer calls on them, and those calls get forwarded from there, too. We use extensions for everything from customer service for a particular event to an emergency hotline. For example, if you're registering for a conference online and you're having issues registering, you're able to call in to our Urgent Care Line, so people can get services from us within a 2-hour time span.
So you also customize the service for each event you're handling.
 NJ: Yeah, we might dedicate a box for a specific time for a particular event, in which case it might route to a different person than before. We have account managers and project managers, and so on.
People within your organization are in charge of different events at different times, so you can route calls in a very specific way, on the fly.
NJ: Exactly.
 And do you work with contractors throughout the country, and give them extensions as well?
NJ: Absolutely.
And you use the Answering Rules, it sounds like.
 NJ: Oh, yeah. We were happy when those came out. We have clients that are on the East Coast and the West Coast.
What other features do you use that you find valuable?
NJ: We use the notification features a lot because, again, we're often on the road or in the middle of a show. Calls are routed sequentially to each person's numbers down to their cell phone, where they receive text-message notifications of new calls and faxes. Also, we've moved mostly to electronic faxing now, so even though we have traditional fax machines we tend to like to use the electronic faxing, especially when we're on the road.
You also provide unique toll free numbers to your clients?
NJ: We order and assign unique phone numbers to clients for specific events. When you go to a conference, there's usually a call-in number and we like to keep those separate from our own numbers.
 Brilliant. Any last words?
NJ: I love your service, and I have referred lots of people to it. We always find ourselves leading a little bit on a functionality level on a lot of stuff. We're a very mobile environment so this is a wonderful product for us.
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