EchoDitto Inc. Phone System Success Story
 RingCentral spoke with Harish Rao, interim New York Director and Chief Strategy Officer of EchoDitto Inc., a unique Internet consulting firm with offices in New York and Washington DC. Projects have included blogging, Web sites, and fund-raising for clients such as Air America Radio, Alliance for Security, Dear JonStewart.com, Defenders of Wildlife, Miramax Books, Rock The Vote, and the U. N. World Food Programme. Many of EchoDitto's staff worked on Howard Dean's innovative bid for the US Presidency in 2004.
You use the click to call button. How?
HR: Yes. We use the click-to-call button on our Google Adwords campaign, and we're able to track how many people click on it. It's been a useful new business tool.
I have embedded the click-to-call button in my email signature line, and a lot of people like that--clients like that a lot. We also have it on our Web site, and visitors use it to contact us.
How has RingCentral helped your company succeed?
 HR: Our company has been growing so quickly that we've been moving to larger offices every eight months and RingCentral has been super useful during the moves. Normally, the service rings our landlines and cell phones, but during the moves it was easy for us to change over to just our cell phones so we never missed a beat.
Even though we have a new office and a new phone system, we will continue to use RingCentral because of the flexibility and ease of use.
Why RingCentral?
HR: We love RingCentral because it is easy for individual employees who move around quite a bit to set up where they get their phone calls and they can do it in a couple of different locations, and on landlines and cell phones. They can receive calls no matter where they are.
What about RingCentral is most beneficial to your company?
HR: The ease of configuration of the tool. We have contractors and interns--about two or three interns a month--as well as employees who travel around the country and the world, and it's important to be able to configure on-the-fly through a simple online interface. Plus, it fits our image of being technology leaders in our field.
What is EchoDitto? What are you trying to accomplish?
HR: Our firm creates vibrant communities online and empowers people through the creative use of emerging technologies.
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