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Appraiser General Success Story - Technology Industry
Appraiser General understands the need for organization and accountability. The company lists real estate appraisers on a convenient website and helps these appraisers increase their own online visibility both in organic search results and paid ads.
In order to demonstrate success, employees of Appraiser General need to be able to show clients exactly how leads were generated and measure how effective their work was in increasing business opportunities. To do this, they created an innovative system using RingCentral, a virtual phone network.
Employees of Appraiser General use RingCentral to set up toll free numbers, which they put on web pages of clients' sites created for generating leads. These toll free numbers forward to Appraiser General's clients' regular phone system, but the calls can still be traced back to the work of Appraiser General. In this way, Appraiser General can check the call logs to track leads and measure success, and then email the call log records to clients, thereby getting credit and recognition for their efforts.
If the work by Appraiser General is successful in generating leads, its clients receive a lot of calls. The Call Controller feature provided by RingCentral allows Appraiser General's clients to screen these calls, so as not to waste their time on unimportant matters. Being able to prioritize calls in this way lets the client answer the most vital calls while others are sent to voicemail to be answered at a later time. The messages from missed calls are stored in the system as well as sent to the client's email inbox, ensuring no potential customer is ignored.
With the measureable data and reliable accountability RingCentral offers, Appraiser General's clients are confident that the service offered to them truly does help to make new clients.
