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Ole Imports Success Story - Import Industry
Spanish wine importer, Ole Imports, has created an innovative way to showcase the wines it sells. Working from the knowledge that buying wine can be an intimidating experience, Ole Imports decided to help consumers make educated wine-buying decisions.
On every label of its wine, Ole Imports includes a toll free number that buyers can call to find out more about the wine. Each brand of wine is assigned a particular extension that, when dialed, plays a customized message describing the wine's origins, taste and with what foods it pairs well.
Ole Imports uses RingCentral for its innovative marketing initiative.
